[Part 2]
Sales Funnel
Hyper-Personalisation
with
&
William Oleksiienko
SDR Team Leader
at Reply.io
Ian Naylor
co-founder
at Hyperise.com
Part 1: Personalized Images and Video (RECAP)
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Webinar Recording & Slides: https://hyperise.com/academy/hyperise-reply-pt1
Part 2: A few more ideas on hyper-personalization at scale
Agenda
1. Website Personalisation
Personalized Website Calls to Action Convert 202% Better
Hubspot compared 330,000 CTAs over a six-month timeframe to see which option was the best. It's clear what the winner is: personalized (Smart) CTAs convert 202% better than default versions. See the graph below.
2X
Trials
Intercom personalizes its landing pages based on referral content.
A whopping 300% conversion rate increase was surely worth the work they put into this.
3X
Trials
2X
Trials
3.5X
Email CTR
Personalizing each step of the sales funnel creates a compounding effect...
Before adding personalized images to funnel:
�When personalization was applied to both the outreach and sales landing page:
�The compounding effect of a 3.5x uplift in email CTR and a 2x uplift website conversions, generates a 7X uplift across the full sales funnel.
7X
Trials
Personalising your website pages: effective throughout the funnel
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Blog and Education Resources
Thank you pages
Customer Onboarding Flows
Referral and engagement
45%
additional demos
Make your images clickable
2. How Reply.io’s SDRs use personalized landing pages
How we use it
How we use it
Email + Link to a Landing Page
Personalized Landing Page
Personalized Landing Page. Results
3. Demo: How to personalise a landing page with Hyperise and Reply
Personalized Landing Page. Reply Demo
4. Personalised Short Links in LinkedIn
Branded to your domain, shareable links, that show personalised preview in LinkedIn messages.
When clicked user will be redirected to personalised website (or any URL like a calendly link).
Personalised Short Link Example:
Example: Personalised Short Link in LinkedIn message
Example: Personalised Website Landing Page from Short Link
Results
60% Connected
55% Engaged
86% Clicked
10% CTA
Using Short Links in LinkedIn messages, we’re able to provide clickable images, leading to personalised landing pages. In the results below the CTA on the landing page was to book a sales call.
Personalised Short Links - channels
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Preview by:
5. Demo: how to use it with Reply
Live demo
Using the Reply.io Zapier step, we can update the prospect record with a Personalised Short Link.
Personalised Short Links - your way...
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Q&A
6. Ideas and Inspiration
Website Personalisation to segment level can have a significant impact.
Personalising to Company level is even more effective.
Website Personalization Example: https://www.texau.com/?utm_hyperef=ian@appinstitute.com
Firmographic personalisation
Segment personalisation
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Segment personalisation
Default Site
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Three’s�Personalised Alliteration
Three use a personalised image with a twist in their email. The first letter of the recipient’s name determines headline: Matt’s Mail, Jordan’s Journal & Andrew’s Alert.
Link Building
Be creative when asking for a backlink in an existing article.
Show how happy you were when reading the article.
With personalised picture, with the prospects article on the computer screen.
Offer Personalised Discounts and boost repeat visits.
FullStory�Cold email
FullStory used website screenshots of their leads with a “play” button overlay. It makes a lot of sense, since FullStory’s service is built entirely on recording visitor activity on your website.
Personalizing
Messenger
Thank you