Making Better
the Best Superfood
The Future of Clean Protein from Quinoa
Pioneering sustainable, plant-based protein for a healthier world
by Gerardo Garland G.
QUINOA
HiPro
musQle
100% QUINOA PROTEIN POWER
The Protein Problem
Growing global demand for clean and natural protein.
Current solutions often use artificial or unfamiliar ingredients, causing concerns for health-conscious consumers and those with allergies.
Mom, what's for dinner?
A new alternative protein
WTF, another time insects
This protein is moving!
musQle's Solution
Quinoa Residues Upcycling
Utilizing a valuable, often wasted, resource (damaged grains) for sustainable protein.
Clean Process
Dry fractionation: no chemicals, no additives, just pure protein (32-36% protein content).
Superior Protein
Highly digestible, gluten-free, allergen-free, complete amino acid profile.
Free of Octagons.
Product & Technology
Innovative Process IP
Patented dry fractionation method and custom-made quinoa scarifier to extract the embryos (germ).
High-Quality Output
Plant-based protein powder: natural, clean-label, allergen-free,
gluten-free.
Circular Economy
Transforming quinoa residues into high-value protein.
Benchmarketing
Targeting a $615M clean-label segment in LATAM, with a projected SOM = $0.6M in Peru (year 3) & $6.5M in Peru+Chile
Ingredients:
Soy protein isolate, fructose powder, oat fiber, inulin, sunflower oil, potassium chloride, medium-chain triglycerides, calcium caseinate, whey protein concentrate, vitamin and mineral blend (ferric orthophosphate, ascorbic acid, vitamin E, zinc sulfate, ...)
Ingredients:
Quinoa
Sprouted quinoa grains, sprouted Brown rice, pea protein, algae protein, amino acids, enzymes, DHA & ARA, coconut oil
Ingredients:
Any Whey Protein
Ingredients:
Whey protein, maltodextrin, flavorings, acesulfame K, sucralose, contain milk and soy derivatives.
% Protein: 35-36% 36% 27.1% 70-90%
Price ($ x Kg) 17.40 >80.00 >120.00 >55.00
Price ($ x gr.Prot) 0.049 0.231 0.4428 0.069
musQle
100% QUINOA PROTEIN POWER
Traction & Validation
Lab-Validated Nutrition
Nutritional profile confirmed through rigorous laboratory testing. (TRL-5)
Proven Dry Fractionation Method
Proprietary process successfully demonstrated with custom-built quinoa
scarifier to extract the germ.
Strategic Partnerships
Collaborating with a key quinoa processor in Arequipa for raw material access.
Business Model: B2B2C w/Circular Economy
Weak-END creates value by transforming quinoa residues into a premium, clean-label protein powder, fostering a sustainable and profitable circular economy.
Our Team
Gerardo Garland Ghio
CEO, more than 15 years of experience in quinoa.
Jiwra’s founder, he wrote the book “QUINOA:
Is it a profitable business?”
Augusto Garland Ghio
I+D Director, Industrial engineer.
Jiwra’s co-founder, he develops the dry
fractionation method for quinoa.
Gerardo Garland Guerra
CFO, economist.
BCRP passant.
Financial analyst.
Proposal: $180K Pre-Seed Round
10%
1.- MVP & Pilot
Build minimum viable product and scale initial pilot batch.
30%
3.- Supply Chain (Jiwra’s agreement)
Secure reliable raw material supply from quinoa partners.
30%
2.- Machinery
Acquire specialized equipment for protein extraction.
30%
4.- Early Sales
Generate initial sales and market traction in B2C and B2B channels.
Growing with us!
MVP
IDEA
PRE-SEED ROUND $180K
PRODUCT MARKET FIT
x
x
x
x
months
4m.
EARLY SALES
6m.
SEED ROUND $1.0M
x
12m.
QUINOA HiPRO
Weak-END + musQle + QuinoaFit
Chile - Colombia – Mexico (LATAM)
TAM = $615M
2m.
12m.
x
TODAY
x