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Improve title tags and add meta descriptions �
Update page with mission statement and value proposition, testimonials and images.

Update blog with better keywords as well as long tail keywords in post

Increase social media presence

5. Frequent updates and videos on the website to intrigue customers to watch and stay on site longer.

SEPR Strategy

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Current Keywords

Hedge House
Hedge House Furniture
Garfield Bed
Parsons Table
Parsons Dining Table
House Furniture

Target

Audience

The targeted audience are people with a higher budget looking for custom, high quality furniture, interior decorators and well qualified professionals.

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Keyword Strategy

Funnel

Awareness

consideration

conversion

Handmade Furniture
One of a Kind Furniture
Wood Furniture

Free Delivery for Home Furniture
Hand crafted furniture for the price
Best places to find custom furniture

Where to buy handcrafted furniture
Buying custom built furniture

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Personalized Furniture
Made to Order Furniture
One of a kind furniture
Furniture made by hand

These keywords should be implemented in post headers

and in future post to start ranking for these keywords.

Keyword Strategy

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Content Optimization Updates

Make recommendations on how to style the furniture to fit your home.

Add video to home page keep the consumers engaged

Update about page with testimonials and value proposition and more images

Add more Images of the materials on Materials Page

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MISSED LINK OPPORTUNITIES

There are external links that can be added to materials page. Each material should have a link to the type of tree . Ex: Wood Species, Walnut, White Oak, Cherry, Maple and Sustainable Forestry.
Link to FAQ from Materials
About Page should mention quality material and link back to materials
Materials Page should have links to the blog post by show casing some of the pieces with links to the post showcasing those products .
About page should also have links to blog show casing products and linking to the blog post.

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Metadata

The Search Engine Listing should have more links to site. To give customers direct access to their interest .

EX: add a link directly to Bed Frames, Dining Tables, Night Stands, ect. following the website description.

The website description should elaborate more on the companies specialties like one of a kind handcrafted pieces and not on the trade program.

EX: At Hedge House Furniture we craft one of a kind pieces for your home. Made out of solid wood our timeless furniture is high quality and made to order. Customize your favorite pieces for any part of your home from dining tables to bed frames , chairs and nightstands. We cary the best material while caring for our environment with our forestry sustainability programs.

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The Power of Visual Charts

Future Content

Recommendations

1. Add Testimonial in about page with images of clients and designers.

2. Add more post about how to style furniture and show case furniture.

3. Increase Images and value proposition in about page

4. Contact page should show a phone number and corporate location

5. Increase post content with better head lines to rank for other keywords

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Backlink