WORKPLACE DIVERSITY AND INCLUSION PROGRAM PROPOSAL� 

Jeremy Gaeth

AMAZON

• Mission Statement: “We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.”
• Vision Statement: “We aim to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”

DIVERSITY AND INCLUSION PROGRAM?

• “We are a company of builders who bring varying backgrounds, ideas, and points of view to inventing on behalf of our customers. Our diverse perspectives come from many sources including gender, race, age, national origin, sexual orientation, culture, education, and professional and life experience. We are committed to diversity and inclusion and always look for ways to scale our impact as we grow.” – Amazon
• Amazon makes proactive efforts to hire individuals of underrepresented minorities, women, and even veterans.

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STATS

• Worth - $1.7 Trillion
• 798,000 Employees
• Global Company
• Company Minimum Wage - $15/hour
• In September 2018, more than 63 million users accessed Amazon Sites exclusively through their mobile devices, making the platform the most popular among mobile-only online visitors.
• Number of Items sold per minute on Amazon’s Website – 4,000 units
• 1.9 million sellers on Amazon

MY FIRM: GAETH & COMPANY

• Mission Statement: We strive to improve our society by providing professional business advice.
• Goals for Amazon:
• Continue to look for more opportunities globally to hire minority groups
• Train up a diverse group of professionals to upper management in the company
• Incorporate older age groups into the company more
• Expand the company to have a bigger presence in areas where the minority is the majorit

JUSTIFICATION

• I decided to choose Amazon due to the major presence that the company has had on the public in recent years. Amazon has dominated the field of online selling and distributed and has created a big name for itself. They have been pushing to expand their company with commercials about hiring airing on television. I want to come in and assess their Diversity and Inclusion during the time where they are pushing to expand. This company is only going to continue to grow in years to come, and their impact on the workforce will also only continue to grow.

STRENGTHS WEAKNESSES

• Over 500 million products to choose from
• Raised minimum wage to $15/hour
• Diversity and Inclusion Program present

• Very few brick-and-mortar stores
• Heavily reliant on independent distributors
• Low Employee morale for warehouse setting
• Highly competitive workplace with a lack of work-life balance.

OPPORTUNITIES THREATS

• Expanding number of brick-and-mortar stores
• Self-Driving Technology
• Delivery opportunities

• Counterfeit and Fake products
• 40% of all reviews on Amazon are fake
• Identity theft
• Interference with Alabama Union warehouse election

RECOMMENDATIONS

• Look Globally for more opportunities to hire minority groups
• Training of more diverse group of professionals into upper management positions
• 47% of individuals of corporate employees are white
• 61% of people managers are white
• 73% of senior managers are white
• More inclusive of age, median age is 31 years.
• Other technology companies are 38+
• Vary geographical placement of corporate buildings

HOW TO DETERMINE SUCCESS?

• Statistics taken every year of:
• Minorities in upper management positions
• Median age of company
• Number of minorities included in new distribution centers

WORKS CITED

• https://www.oberlo.com/blog/amazon-statistics
• https://www.statista.com/statistics/653789/average-age-of-tech-company-employees/
• https://www.aboutamazon.com/workplace/diversity-inclusion#:~:text=Amazon's%20culture%20of%20inclusion%20is,be%20curious%2C%20and%20earn%20trust.&text=We%20foster%20diversity%20and%20inclusion,voices%20and%20empower%20diverse%20communities.

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