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Profile, Creds, Portfolio

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A huddle can solve virtually anything.

From taking down the first wooly mammoth, to putting a man �on the moon, sound strategy and teamwork has taken mankind places.

We believe in that pioneering collaborative spirit. From solving marketing problems to creating Social Media viral campaigns, �we believe all you need to do is Huddle.

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We Are

A digital-first, full-service advertising agency with mainline capabilities, that prides itself in melding the boundaries between creative, branding, strategy, tech and marketing, to deliver a unified approach to every marketing and communication opportunity.

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What we do?

  • Branding and Visual Architecture
  • Strategy and Go-to-Market Roadmaps
  • Creative and Content Development
  • SEO, Social Media and Web Analytics
  • Performance Marketing
  • Websites, apps, emerging tech
  • Metaverse, Virtual Reality, AR, Gaming, Web3

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Index

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Who we have worked with

We were instrumental in launching Flipkart’s in-app social segment ’Ideas’, supporting brands such as Ducati, Slazenger, and in-house brands within the verticals of fashion, lifestyle and furniture.

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We strategized and initiated the social media journey for Mr. Nikhil Kamath, India’s youngest self- made billionaire and his hedge fund - True Beacon.

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We helped Meesho bring customers and sellers together through its Cricket ad film campaign.

We had extensive engagement with interior design firm, Livspace for their performance and creative requirements.

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Who we have worked with

We built the Radisson Pondicherry Bay brand from scratch, including branding, design language and communication routes.

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We helped The Living Food Company to bring their stories alive and give people some food for thought via social and ensured sizeable sales traction via performance marketing.

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Select Clientele

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IT’S ALL ABOUT �THE WORK BABY

Branding

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Social Media

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Campaigns

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Animation

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Films

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Performance Marketing

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B2B LinkedIn Outreach

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Website Development

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Branding

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Radisson Resort Pondicherry Bay

#AllezVousPondy

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Client: Radisson GRT Hotels

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Problem: Radisson wanted to launch an uber premium resort in Pondicherry.

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Insight: Pondicherry is the heart of the Franco-Tamil culture, a meeting of two continents and cultures

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Solution: We designed a special Illustration style and a design language and came up with the campaign though - #AllezVousPondy or ‘Let’s go to Pondy.

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The design style was later extended to every piece of communication throughout the property and on Press and Billboards and social media.

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Radisson Blu Hotel GRT Chennai

#TheGreatYouDeserve

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Client: Radisson GRT Hotels

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Problem: Radisson wanted to create a unique design style for their flagship hotel in Chennai which had been renovated and re-launched

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Solution: We took cues from their art-deco inspired architecture and designed a whole new design language.

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Part classy, part decadent, all luxury, this new design language used bold fonts and design elements to complement the spirit of the hotel and its bold new design

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Anglo-Indian �Restaurant Menu

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ethicl.

Objective: Create a brand identity for ethicl. an ethical brand of clothing that is sustainable, transparent, good for the environment and uses fair trade practices.

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Social Media

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Villain

Brief: Follower growth and engagement

Platform - Instagram

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Category: Men’s lifestyle

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Positioning: A brand that owns an aspirational, badass attitude can be achieved by diving into the Villain lifestyle.

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Products: Perfumes + Grooming + Accessories

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Location: India (metros followed by Tier 1)

Age: 18 - 24 (43%) | 13-17 (21%)

Gender: 80% male | 20% female

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Follower Growth - �April - September ‘23

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Month

Total

Increase

April

146k

14,000

May

160k

5,000

June

165k

4,000

July

169k

10,000

August

179k

8,000

September

182k

3,000

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The Execution

  • Keep a keen eye on what is working with �the TG and generate content in accordance.
  • Follow trends and topicals relevant to the TG.
  • Usage of real people and celebrities that are �in the limelight. (Yash - celebrity; Hardik Pandya - key player in Indian Cricket team; Shiv Thakare - participant of Bigg Boss Marathi 2023)
  • Innovating new campaigns, product launches �and combos that work for the audience.
  • Have a strong response and community team �to help engage with the TG.

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Other Achievements

  • Recommended the 7 deadly scents combo, �a tester pack which lets people try all the perfumes before converting them to a loyal customer.�It went ahead to be the most sold combo on �website and Amazon.
  • Worked on the positioning of The Joker perfume, notes, design and brand positioning for the Warner Bros collab with Villain
  • Worked on the scripts of ad films (TV and mainstream)

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Villain

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Villain

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Lux Cozi

Brief: Follower growth and engagement

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Platform: Instagram & Facebook

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Category: Men’s Fashion

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Positioning: Lux Cozi embodies "Effortless Confidence," merging everyday comfort with a touch of sophistication for the modern individual.

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Products: Innerwear and Casual wear for men

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Location: India (Tier 1 and Tier 2)

Age: 18 - 24 (34%) | 25-34 (38%)

Gender: 83% male | 17% female

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Month (2024)

Total

Increase

Jan

13,100

2000

Feb

16,600

3,500

March

22,300

5,700

Follower Growth - Jan - March ‘24

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Campaign Results

Campaign Name

Likes

Comments

Shares

Saves

Cozi Dance Challenge

2,35,144

758

3,898

5,632

Durga Puja

51,008

234

127

940

Boyz

1,28,890

802

2279

2146

Winter Collection

1,51,933

627

2337

2342

World Cup

91,113

2,594

879

260

IPL

36,362

2,789

848

273

Total

6,94,450

7,804

10,368

11,593

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Engagements & Achievements

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  • Successfully launched Cozi Boyz collection with a Varun Dhawan campaign which �saw astounding 32M reach and 128,000 likes, 2200 shares and 2100 saves supported �by 6 influencers who helped amplify reach. This strategy not only broadened visibility �but also introduced the collection to diverse audiences, enhancing its overall impact.
  • Ran IPL Campaign that was a hit with a phenomenal 150 user-generated content entries and close to 1,600 story responses (and still counting) in just 2 weeks. The quizzes especially stood out, with an average of 800 comment participations each.
  • Conducted a Cozi Dance Challenge that saw a remarkable 15M reach and 234,000 likes, 3,900 shares and 5600 saves. The campaign was brought to life by a sensational 70+ user-generated submissions. The collaboration with 14 influencers enriched the �campaign's reach and diversity,

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Lux Cozi

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Misu

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Living Food Co.

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True Beacon, Hedge Fund

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Campaigns

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Client: SVISH

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Problem: Svish with its range of disinfectant sprays and wipes, wanted to sponsor the Sunburn Festival at Goa and wanted to make an impression.

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Insight: The dirtiest loos in the world are concert loos, no one wants to go there.

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Solution: We redesigned, rebuilt and rebranded the loos and made them instagrammable. We branded the entire zone as the “Svish Powty Zone- The cleanest sPot in town” and sat back and let the place and the people do the talking for us.

SVISH @SUNBURN GOA

#SvishPowtyZone

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Social Media Pre-Buzz

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On-Ground Execution

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Social Media Coverage

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Media Coverage

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On Ground Social Media Influencer

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Timeline

Followers

Organic Reach

Clicks

Media Coverage

14 Days

3780

492,215

15,388

14

Numbers

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Client: Otsuka for Bon Curry

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Objective: Introduce the Japanese curry to the Indian market

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Challenges: Build Bon Curry as a household Indian brand

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Solution: Position Bon Curry as a household Indian brand by collaborating with influencers to create Indian / relatable dishes

Bon Curry

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Social Media

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Influencer Collabs

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Influencer Overall Summary

Bon Curry Activities

Views/Reach

Likes

Comments/ Replies

Shares

Reel

224,164

7,259

323

116

Post

84,487

7,425

207

36

Story

40,872

0

47

16

Total

349,523

14,684

577

168

Initially Committed KPIs

247,500

10,340

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Client: The Living Food Company

Problem: In a world where women make operations run smoother, we wanted to show our support rather than just our appreciation.

Insight: Studies show that approaching something like “such a girl” leads to better results.

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Solution: With the various vendors we tie-up with, let's stitch a film together appreciating everything they contribute, putting the women that make Living Food Company in the forefront of our conversation. Creating short videos with our vendors, we get into how they run things differently. Highlighting care, compassion and passion, we show how our women make "such a girl" a statement to be proud of.

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#Such A Girl

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Client: The Living Food Company

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Problem: Living Food Company went mute on digital media for nearly half a year.

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Insight: Real means nothing if it’s a gimmick.

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Solution: To re-launch the brand on social, we went with highlighting our community instead of ourselves. With reshares of selfies and dishes from the community, we caught the audience up on what we’ve been up to the past few months while we’ve been busy. Using our community, we introduced the categories launched in the time we were silent. Additionally, we populated Reels with content to highlight that none of our brand values changed.

Eat Real Food

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Client: VILLAIN

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Problem: Villain wanted to launch it’s new fragrance called Desire with Pheromones in it.

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Solution: We went ahead and designed and executed a campaign that would bring out the sexiness of the product but without being over the top. So we made it about seduction and not about sex.

We roped in Celebrities and Influencers and make it quite a sensation.

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Villain

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Product Launch

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Celebrity Collab

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Influencer Collab

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Campaign Numbers

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Timeline

Followers

Spend

Reach

Clicks

Purchases

14 Days

14,500

2,380,000

25,492,215

769,400

7,767

Celebrity

Macro

Micro

2

8

25

Influencers Activated

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Animation

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Nissan wanted to launch a limited edition Terrano. The problem was that they didn’t have an actual car at hand to shoot. They just had three photos of the car and a shoestring budget. Thus, we made this film out of still images but with a compelling narrative, tied together with a parallax effect that made still images come to life.

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Client: Slazenger Sportswear

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Films

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Film Directory

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Performance Marketing

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Objective: Generate high-quality leads via performance marketing and convert into customers through tele-sales service.

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Product: AI based full body health screening.

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Positioning: A premium, Japanese AI based advanced imaging technology powered and partnered by Fujifilm to screen and identity the risk of critical and lifestyle diseases.�

Platforms: Google and Meta

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Challenges:

  • Lack of brand awareness - insufficient leads.
  • Influx of low-quality leads, which adversely impacted conversion rate.
  • Absence of CRM process and tracking setup hampering effective targeting.
  • A suboptimal tele-caller team that hindered customer acquisition efforts.

Nura

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Health Care�Industry

PAS

Strategy

13,412,900�Impression

523,700�Clicks

₹3,410,800

Amount Spent

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Platforms

₹16,636,500�Revenue Generated

15.46�ROAS ACHIEVED

9,950

Leads

4.10%�CTR

Oct’23 - Mar’24�Timeline

₹156�Cost Per Lead

1,002�Customers

1,445 Appointments �Booked

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Growth - Oct ‘23 -Mar ‘24

Ads

Oct 23

Nov 23

Dec 23

Jan 24

Feb 24

Mar 24

Total Ad Spend

₹493,225

₹486,078

₹681,288

₹833,993

₹613,237

₹302,959

Leads

956

984

1300

2228

2541

1941

Cost per Lead

₹516

₹538

₹524

₹374

₹241

₹156

CTR

3.15%

3.72%

3.75%

4.01%

8.33%

2.79%

Customer

62

108

175

165

209

283

Revenue Generated

1,048,700

1,758,100

2,891,250

2,769,500

3,486,300

4,682,600

ROAS

2.13

3.62

4.24

3.32

5.69

15.46

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Performance Highlights

  • Timeline: 6 months (Oct 23 - March 24)
  • Locations: Bangalore, Gurgaon, Mumbai and during October launched Hyderabad.
  • Customer acquisition dramatically grew by 356% from 60 to about 300 per month.
  • Revenue significantly progressed by 346% from Rs. 10 lakhs to 4,700,000.
  • Ad budgets strategically reduced by 40% from Rs. 5 lakhs to 3 lakhs.
  • Leads demonstrated a marked improvement by 103% from 950 to 2000 leads and calls.
  • Cost Per Lead (CPL) tactically diminished by 70% from Rs. 500 to 150.
  • Click-Through Rate(CTR) saw a stellar improvement, starting at 3.15% to reach a peak of 8.33%.
  • ROAS (Return on Ad Spend) witnessed a surge by 625% from 2.13 to 15.46
  • Note: For every Rs. 100 ad budget spent, we generated Rs. 1,546 of revenues.

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The Execution

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  • We conducted a thorough market research to refine our targeting strategies, ensuring that we reach the most relevant audience segments.
  • Addressed tracking issues and figured an optimal path.
  • Utilized Google and Meta platforms for delivering visually captivating ad campaigns to boost brand visibility and awareness.
  • Implemented A/B testing for landing pages and creatives to identify the most impactful output.
  • Applied strict lead qualification criteria to eliminate low-quality leads. (Captcha, Qualifier questions)
  • Constantly fine-tuned campaigns by optimizing bid strategies, refining search terms, updating negative keyword lists, and enhancing creatives to attract leads that match Nura Ai Health's ideal customer profile.
  • Set up WhatsApp and email campaigns to effectively reach both new and existing customers, fostering engagement and conversions, thereby complementing the overall sales funnel.

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Proactive Enablers

  • Introduced a robust CRM system for efficient lead management and tracking.
  • Automated lead nurturing workflows for personalized, timely follow-ups.
  • Set up an in-house tele-calling team to manage lead data and nurture conversions..
  • Developed a comprehensive training program for tele-callers, covering lead handling, objection handling, and effective communication techniques with optimised script and schedules for maximum efficiency.
  • Regularly assess and enhance the performance of tele-callers through feedback and coaching.
  • Implemented call tracking and management software to streamline tele-caller processes and gather valuable data for analysis.

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Objective: Create a loyal customer base of pet parents for pet health products

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Challenges: Pet parents resistance to allowing their pet consume supplements and health related treats

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Solution: Educate the audience on the problems faced by pets and how the product is a healthy and safe solution. Make the communication fun and relatable, just like pets.

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Pet Natural Remedies

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Pet Care�Industry

AIDA

Strategy

9,60,000�Impression

1,16,300�Clicks

₹1,89,605

Amount Spent

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Platforms

₹5,70,711�Revenue Generated

3.01�ROAS

360

Orders

12.10%�CTR

Q3 2022�Timeline

₹1585�Average Order Value

₹526�Cost Per Purchase

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Objective: Win over Bangalore and increase sales exponentially while decreasing ROAS at the same time

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Challenges: The existing audience base of Living Food Company was experiencing an ad fatigue which resulted in lesser conversions and a limited ROAS

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Target: Increase Overall Conversions | Increase ROAS to at least 2

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Solution:

Combo Product ads to increase Purchase Value

Ads on UGC content to develop more connect

Individual Product Page visitor lookalikes used to reach fresh audience and further remarket to them.

Multiple Ad formats AB tested to find out the top performing ones

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Living Food Co.

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e-grocers�Industry

AIDA

Strategy

3,79,258�Impression

7,970�Clicks

₹1,03,440

Amount Spent

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Platforms

₹2,26,936�Revenue Generated

2.19�ROAS ACHIEVED

2.10%�CTR

Q1 - 2022�Timeline

181

Orders

₹1254�Average Order Value

₹571�Cost Per Purchase

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Objective: Establishing the brand across social media and gather Marketing Qualified Leads

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Challenges: Getting marketing qualified leads across Ultra High Net Worth Individuals from different industries who are willing to invest in the hedge fund

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Target: Increase social media followers | Get 50 marketing qualified leads every month

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Solution:

Create three unique content buckets to drive brand awareness

Drive popular media mentions to build trust around the brand

Created New Landing Page to drive up the relevancy score

Use a combination of interest and behavior-based keywords to identify potential UHNI Leads

True Beacon

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Platforms

₹89,000�Amount Spent

30,00,000�Revenue Generated

Q1 - 2021�Timeline

Hedge Fund

Industry

AIDA�Strategy

10,000

Increase in Social Followers

210�Marketing Qualified Leads

424�Cost per MQ Lead

350

Leads Generated

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Agenda: Creation of performance marketing creatives.

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Objective: Create ads that work as a hook and increase click through rate.

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Challenges: Cracking the ad that works for varied audience.

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Solution: Experimenting and adapting creatives constantly to derive the winning ad creative.

Livspace

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Creating ads that work in various regions and solve problems/pain points for different cities.

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Eg: Mumbai for cramped houses.

Vernacular Ads

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EMIs/Price Retargeting Ads

Allowing customers to get their dream homes via a feasible and affordable channel by running ads about the EMI options available.

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Exact Price Ads

We noticed a huge disparity between the starting prices quoted in the ads versus what the actual price would be for a basic service. �A lot of drop-off was noticed at this point. We created exact price ads to show the exact costing of a particular product.

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Exact Price Ads

Social proof has time and again proved to be a winning concept for ads.

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Showcase of ads that show happy customers focusing in the 45 day delivery and 10 year warranty promise.

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B2B LINKEDIN OUTREACH

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The Opportunity: KYSS is a value-add tool that helps the taxation department of businesses claim full input-tax benefit and build a fully compliant network of suppliers and vendors. �The task was to onboard 2000+ Indian Businesses onto the platform in a period of 3 months.

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Solution: 6 LinkedIn Profiles of Marketing Personnel within the company were activated to overcome the daily limits of Connection Requests and Group Messaging

KYSS

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Jan - Mar 2021�Timeline

3,000+�Active Sign Up on the Platform

20,000+�Contacts for Sequential and Multiple Outreach

Specialised MSME

Database built

0

Ad spend on Linkedin

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Opportunity

Herb Artizan is an medical grade manufacturer of food ingredients such as turmeric, teas etc. The task was to reach out to specialized niche companies and distributors in UK and Australia with the objective to be empanelled.

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Solution�The Outreach Director’s LinkedIn Profile was activated and Connection Requests and Group Messaging were sent to a very niche selection of Procurement and Sourcing profiles.

Herb Artizan

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Jul - Sep 2021�Timeline

50,000 USD�Gross

40,000+�Contacts for Outreach

5+

Ongoing vendor empanelment audits

0

Ad spend on Linkedin

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Websites

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> Ecommerce Website

Integrations:

> Subscription model

> Online nutrition consultation

> Customisation of product while ordering

> Wallet system integration for loyalty program

> Referral program + Applicable Offer

> Payment gateway and COD

> Social media

> Delivery status and pincode checker

> Coupon code generator

> Wishlist

> OTP login

> Loyalty and rewards

> Ecomm review puller tool

> Mass SMS generator

> Multiple product feature ordering system

Floryo - https://floryo.com/

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> Ecommerce Website

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Integrations:

> Customised Bundles and Combos

> Recommendations based on Gods, Festivals, Moods and Zodiacs

> Separate section to showcase premium products

> Easy product filters

> Recommended Products functionality

> Review section, with the option for users to input Live reviews

> Countdown to next Festive Event

> Spotify Divine Playlist Integration

> Social Accounts and Whatsapp Integration

> Subscription Bundles

> Easy Checkout

Ullas - https://ullasincense.co.in/

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>Brand Website

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Integrations

> Lead Form�> Hover-over animations �> Data collection integration �> Event registration integration �> Report showcase integrated with data collection

UK&Co - https://www.ukco.in/

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> Ecommerce Website

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Integrations:

> Skincare expert consultation via whatsapp

> Differentiated pricing for VIP customers

> Whatsapp + UGC content collection

> Delivery status and pincode checker

> Applicable offer + Product Recommendation

> Payment gateway and COD

> Social media

> Coupon code generator

> Referral program

> Automated mailer + Mass SMS generator

> Social login

> Loyalty and rewards

> Easy stock management

> Ecomm review puller tool

Pure Brown - https://www.purebrown.com/

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> Pre-launch dynamic brand website

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> Hover over animations

> Sticky contact and whatsapp buttons

> Data collection integration

> Social media integration

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Lakshyan - https://www.lakshyanacademyofsports.com/

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Other Websites

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Let’s