The Pride Network Skills Summit
Katie Ialacci, Marketing Manager
Digital Marketing
Hi, I’m Katie.
Communications Strategy with a Purpose
Digital Marketing?
What is
Grassroots
Advocacy Today
Grassroots Advocacy Landscape
Ice Bucket
Challenge
Grassroots Advocacy Landscape
#MeToo
Grassroots Advocacy Landscape
2020 Presidential
Election
Digital
Marketing
X
4 C’s of
Social Media
The 4 C’s of Content
Create good content by sharing your truth.
1. Content
The 4 C’s of Content
Strike up a conversation by engaging your audience with authenticity.
2. Conversations
The 4 C’s of Content
Build a community of trust and belonging.
3. Community
The 4 C’s of Content
Focus on meaningful engagement, not just numbers.
4. Connections
How to Utilize the 4 C’s in Your Day to Day Strategy
How to Utilize the 4 C’s in Your Day to Day Strategy
Decoding Social
Media Algorithms
How to Utilize the 4 C’s in Your Day to Day Strategy
Craft Compelling
Content
How to Utilize the 4 C’s in Your Day to Day Strategy
Building Community
And Connection
How to Utilize the 4 C’s in Your Day to Day Strategy
Timing & Consistency
How to Utilize the 4 C’s in Your Day to Day Strategy
Amplifying Reach
Through Paid Strategies
*honorable
mention gif
How to Utilize the 4 C’s in Your Day to Day Strategy
Data-Driven Iteration
How to Utilize the 4 C’s in Your Day to Day Strategy
Adapting to
Algorithm Changes
Q&A