What is it? - Client supplied headline (38 characters incl. spaces), copy (max 500 words) & image (landscape)
- Includes roadblock on display ads for 1 month (client must supply)
- Clearly labelled 'Advertorial' with disclaimer (see NZH example)
- 5 working day turn-around & copy will be checked for spelling errors & any false or misleading claims
Where does it show up? - Promotion of content restricted to bottom of articles. No social, EDM or organic promotion
- Additional click drivers can be purchased to increase brand exposure and attract page views. Can also be extended across print. POA
| What are the benefits? - SEO benefits
- Ability to reuse content already produced / published
- Faster turn-around time
- Content published within well-known publication / brand environment
What brand environments & targeting options can I choose from? - Advertorial can live in any one of the brands environments illustrated below (bottom left)
- Can be Geo OR targeted to pre-defined audience segments assigned to each brand
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