Smart Media: Evaluating Media Online
The Kawa of Care states
To achieve this I need to be media literate by having the ability to analyse, evaluate and participate with various forms of media. (understand media, make informed judgements about media and create my own media)
3. Evaluating Media Online
3. Evaluating Media Online
3. Evaluating Media Online
3. Evaluating Media Online
We need to be able to deconstruct media and critically think about what we see online...
3. Evaluating Media Online
But sometimes it isn’t as easy to spot.
What are some questions you could ask yourself while looking at online media?
Could you add the the questions we have already discussed? Use the next slide to note down some of your ideas.
3. Evaluating Media Online
Brainstorm some questions to ask yourself while looking at online media
Teacher Delete
Authorship
Who made it?
Purpose
Why was it made?
Who is the target audience?
Economics
Who paid for it?
Impact
Who benefits?
Why does this matter to me?
Response
What kinds of actions might I take?
3. Evaluating Media Online
Evaluate this…
#minicoke
Option 1
3. Evaluating Media Online
SN link
Marvel link
Option 1
3. Evaluating Media Online
Option 1
3. Evaluating Media Online
Evaluate this…
Option 2
3. Evaluating Media Online
Questions to ask yourself about the media you just viewed online...
Authorship
Who made it?
Purpose
Why was it made?
Who is the target audience?
Economics
Who paid for it?
Target audience: a particular group at which a product such as a film or advertisement is aimed.
3. Evaluating Media Online
Questions to ask yourself about the media you just viewed online...
Messages and Meaning
3. Evaluating Media Online
Questions to ask yourself about the media you just viewed online...
Impact
Who benefits?
Why does this matter to me?
Response
What kinds of actions might I take?
3. Evaluating Media Online: What is Google
We often use Google to search but what is Google? Using the following questions think in relation to Google
Authorship
Who made it?
Purpose
Why was it made?
Who is the target audience?
Economics
Who paid for it?
Impact
Who benefits?
Why does this matter to me?
Response
What kinds of actions might I take?
Teacher Delete
Brainstorm as a group, google search, or use the video on the next slide to find the answers
3. Evaluating Media Online: What is Google
When searching online we need we to analyse our Google searches
Then here are a few things you should know…
Vetted
Vetted
Authority
Advertising
Rank
credibility
Reading your Search Results
(Search Engine Result Page or SERP)
3. Evaluating Media Online: Websites
When we google search our results can be “organic” or “non-organic”
Organic search results: Are results that relate specifically to the search query.
Non-organic results are advertisements that website owners have paid to have their website display for certain keywords.
When searching using google non-organic results are shown as below with an “Ad” icon.
Delete?
3. Evaluating Media Online: Websites
We need to think critically about media online part of this is the need to think critically websites we use to inform us.
Option 1
3. Evaluating Media Online: Websites
After watching the youtube clip on the previous slide explain Alan November’s acronym REAL
R
E
A
L
Option 1
3. Evaluating Media Online: Websites
More about reading URLs
Option 1
3. Evaluating Media Online: Websites
More about reading URLs
Option 1
3. Evaluating Media Online: Websites
Just as we need to think critically about media online we also need to think critically websites we use to inform us.
Option 2
3. Evaluating Media Online: Websites
After watching the youtube clip on the previous slide explain the 5ws
Who
What
When
Where
Why
Option 2
3. Evaluating Media Online: Websites
Just as we need to think critically about media online we also need to think critically websites we use to inform us.
Option 3
3. Evaluating Media Online: Websites
Option 2
3. Evaluating Media Online: Websites
You are learning about great explorers of the world. You are researching the explorer John Cabot. Here is the link to treasure hunt site to help you find the answers to your questions. Answers will be discussed with a the class afterwards.
Who was John Cabot?
When and where was John Cabot born?
How many sons did Cabot have?
Where did Cabot die?
3. Evaluating Media Online: Websites
What did you notice about the two sites?
Analyse the two websites using the REAL, 5Ws, CAARP Test. What are you thoughts on the two websites and why?
3. Evaluating Media Online: Websites
Evaluate The Save the Tree Octopus website and the Animal Fact Guide: Common Octopus website using the REAL, 5Ws, CAARP Test. Based on your evaluation which is source is most credible?
Option 1
3. Evaluating Media Online: Websites
You have decided you want to donate money to an animal welfare charity. Here are two charities you find online. Evaluate both sites using the REAL, 5Ws, CAARP Test.
Save the Panda Save the Tree Octopus
Option 2
3. Evaluating Media Online: Websites
Option 2
3. Evaluating Media Online: Websites
Option 2
3. Evaluating Media Online: Websites
Based on your evaluation which charity would you choose?
Option 2
3. Evaluating Media Online: Websites
A lot of people all buy bottled water, you or your family may even buy bottled. Evaluate the Dehydrated Water website and the Healthy Water website using the REAL, 5Ws, CAARP Test. Based on your evaluation which is source has the most credible information?
Option 3
3. Evaluating Media Online: Websites
Option 3
3. Evaluating Media Online: Websites
Option 3
3. Evaluating Media Online: Real or Fake?
3. Evaluating Media Online: Get Your Facts Right
So you’ve made an evaluation of online media and it doesn’t seem right. Here are a few websites to help you check your suspicions and determine the truth.
Snopes: Checks urban legends, folklore, myths, rumors, or other misinformation spread online.
TruthOrFiction: Checks email hoaxes
Hoax Slayer : Checks email hoaxes, internet scammers and spam
Quote Investigator: Checks the origin of quotes
Department of Internal Affairs : Reports of spam in New Zealand
3. Evaluating Media Online: Get Your Facts Right
Urban Legends or Myths
Urban legends and myths are stories about an unusual event or occurrence that many people believe are true but they are not true.
Use Snopes to find out if these stories are true or urban legends
3. Evaluating Media Online: Get Your Facts Right
As a class brainstorm some urban legends you may know of or stories you have heard that you could research.
3. Evaluating Media Online: Get Your Facts Right
Urban Legend:
3. Evaluating Media Online: Get Your Facts Right
Here is an image you may have seen online. Determine whether they are real, somewhat altered or fake.
My first thoughts and why?:
Answer::
3. Evaluating Media Online: Get Your Facts Right
Here is an you may have seen online. Determine whether they are real, somewhat altered or fake.
My first thoughts and why?:
Answer::
3. Evaluating Media Online: Get Your Facts Right
Here is an you may have seen online. Determine whether they are real, somewhat altered or fake.
My first thoughts and why?:
Answer::
5. Evaluating Media Online: Be Media Smart
Spam, online hoaxes, scam emails, chain letters, clickbait and like-farming what does it all mean and what’s the harm?
Can you explain the following terms?
Teacher Delete
Spam irrelevant or unsolicited messages sent over the Internet, typically to large numbers of users, for the purposes of advertising, phishing, spreading malware, etc.
5. Be Media Smart
Spam irrelevant or unsolicited messages sent over the Internet, typically to large numbers of users, for the purposes of advertising, phishing, spreading malware, etc.
Chain letters consists of a message that attempts to convince the recipient to pass them on to as many recipients as possible. Common methods used in chain letters include emotionally manipulative stories, get-rich-quick pyramid schemes, and the exploitation of superstition to threaten the recipient with bad luck if he or she "breaks the chain" and refuses to adhere to the conditions set out in the letter.
Clickbait are the headlines or story titles on the internet that are designed to get the readers to click on the link and visit the website.
Like-farming is the process of gathering likes through a combination of emotional exploitation, manipulation, and deception. The goal of like-farmers is to increase the value of Facebook Pages so that they can be sold on the black market to other scammers and/or used to market dubious products and services and distribute further scams. The more likes a Page has, the more resale and marketing value it commands.
Email scam is an unsolicited email that claims the prospect of a bargain or something for nothing. Some scam messages ask for business, others invite victims to a website with a detailed pitch.
Teacher Delete from Copy
5. Evaluating Media Online: Be Media Smart
What is clickbait?
Clickbait are the headlines or story titles on the internet that are designed to get the readers to click on the link and visit the website. Typically, these are things like
Why?
Websites use it as a way to make money from advertising, the more clicks a headline receives, the more people a website, the more they can charge for advertising.
5. Evaluating Media Online: Be Media Smart
How does clickbait work?
Plays on our emotions
Provokes curiosity
Meets our need for order by using numbers and lists
Creates Anticipation
5. Evaluating Media Online: Be Media Smart
Brainstorm the pros and cons about clickbait
Pros
Cons
Teacher Delete
An eye-catching and compelling headline
Easily skimmable
Funny or memorable images/video
Humorous tone, or appeals strongly to a specific emotion (more on this shortly)
Intended to encourage social sharing
Teacher Delete
Sensationalism
Can be misleading and dishonest
TIme-wasting
Useless information and relevant information
5. Evaluating Media Online: Be Media Smart
Create your own clickbait
Our Trip to the Zoo You’ll Never Believe What Happened at the Zoo
Learning about Time You Need to See this Guide to Time
Teacher sits at desk You’ll never believe what happens next when a teacher sit at her desk
5. Evaluating Media Online: Be Media Smart
Create your own clickbait, show the original headline and then the clickbait version
5. Evaluating Media Online: Be Media Smart
Scam Email
5. Evaluating Media Online: Be Media Smart
Chain letters
5. Evaluating Media Online: Be Media Smart
How Like-Farming works
5. Evaluating Media Online: Be Media Smart
Social Media Advertising: Food for Thought
According to this BBC News clip how much does the average sponsored Tweet, YouTube clip or instagram photo cost?
Teacher Delete
The cost of a sponsor
Twitter: $30 000 us
YouTube: $187 500 us
Instagram: $75 000 us
The cost of a sponsor
Twitter:
YouTube:
Instagram:
In USD
5. Evaluating Media Online: Be Media Smart
Social Media Advertising: Food for Thought
YouTube Sponsorship: Watch the following Miranda Sings clip and then answer the questions on the following slide as a class.
5. Evaluating Media Online: Be Media Smart
Social Media Advertising: Food for Thought
YouTube Sponsorship: Answer the questions as a class
YouTube Sponsorship Miranda Sings A Miracle At Jack In Box!
1. What is it advertising?
2. How many views has this video received?
3. How do you know it is a paid advertisement?
4. How many subscribers does Miranda Sings have?
Teacher Delete
Note questions 2-4 requires going onto the YouTube website
What is it advertising? This video was sponsored by Coca-Cola Freestyle and Jack in the Box
How many views has this video received? 1, 178, 563 views as at 26 Oct 2016, published in 1 Sep 2016
How do you know it is a paid advertisement?
How many subscribers does Miranda Sings have? 7, 179, 177 as at 26 Oct
5. Evaluating Media Online: Be Media Smart
Social Media: Food for Thought When the Advertising isn’t so Obvious
Kylie Jenner on Social Media Fame The first part of the article, discusses the idea of the actual person and Kylie the brand. The use of social media and how she uses it show people what they want to see)
Using social media to promote products How a New Zealand company used as a social influencer Kylie Jenner to promote their product. Kylie Jenner was paid $300 000 for one instagram photo. Influencers are paid 0.1 times each engagement (1000 likes = $100). Social media posts must to transparent that they are promotions
Social influencers use social media How Kendall and Kylie Jenner have used their celebrity as business opportunities
Social Influencers use of social media managers, photographers Perfect instagram posts are taken by professional photographers and a manager who curates posts to ensure likes
5. Evaluating Media Online: Be Media Smart
Social Media: Food for Thought
Cashing in without disclosure Social influencers must disclose it is a sponsored #ad, #sponsored
Instagram marketing Social influencers must disclose it is a sponsored endorsement
Social media endorsements Social influencers must disclose sponsorship
How much does a social influencer like Kylie Jenner earn 4 million from social media promotions
Celebrity endorsements Celebrity doesn’t always mean reputable or safe. Jenner and Kardashian waist trainers as an example
5. Evaluating Media Online: Be Media Smart
Social Media: Kylie Jenner
Having read and watched interviews and articles about Kylie Jenner what have you learnt about social media branding
Brand vs real person
Social media as a form of advertising
Advertising must be disclosed: #ad, #sponsored
1000 likes = $100
Celebrity doesn’t always mean reputable or safe
Social Influencers
Kylie Jenner earns 4 million from social media promotions
Social media can be staged professionally managed
5. Evaluating Media Online: Be Media Smart
Social Media: Food for Thought
In the interview Kylie Jenner BBFs ask her What things do you not like to do?
How does this conflict for her social media image?
Teacher Delete
1.07: Doesn’t like to swim, doesn’t the sunbath and prefers the indoors
5. Evaluating Media Online: Be Media Smart
What make Kylie Jenner a popular social media brand? Read these linked articles The psychology behind celebrity endorsements and Why Kylie Jenner is so appealing
Share your findings here
5. Evaluating Media Online: Be Media Smart
What are some things you should be mindful of when consuming social media? (Think back to Media Construction and what you have learnt about social media branding).