Communication & Engagement

for social action

Pablo A. Rivero Morales

19th May 2012

Would you agree that Connection is what defines this generation?

What do we mean by "Social Networking"?

Me and the rest...

riterzbloc/eLiane photography http://www.flickr.com/people/riterzbloc/

Photo: Matthew Burpee

http://www.flickr.com/photos/mburpee/

Photo: European Parliament

http://www.flickr.com/photos/european_parliament/

Me and the rest...

riterzbloc/eLiane photography http://www.flickr.com/people/riterzbloc/

well, the rest

Photo: Cimoc http://www.flickr.com/photos/cimoc/5513534983/sizes/l/in/photostream/

enough?

Together

Photo: whl.travel:

http://www.flickr.com/photos/whltravel/

Why?

What mean of communication is the most effective nowadays?

and...

preconditions for communication

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• language
• culture
• environment

Sharing

Photo: Claudio Olivares Medina

http://www.flickr.com/photos/quiltro/5518036187/in/photostream/

community

Photo: See-ming Lee

http://www.flickr.com/photos/seeminglee/2149309015/in/photostream/

Community?

• members
• peers,
• targeted audiences,
• other peers not initially identified

Photo: Chaval Brasil

http://www.flickr.com/photos/chavals/2941676828/in/photostream/

But...

it could be quite "liquid"

Communities are to be distinguished, not by their falsity or genuineness, but in the style in which they are imagined.”

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― Benedict Anderson, Imagined Communities (1991)

Thank you!

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