Stop assuming and start dabbing.
Make a copy of this presentation and edit that version.
Table of contents
D is for Discuss
Hold a kickoff to discuss campaign goals, tasks, messaging, and timeline so everyone’s on the same page.
Use the following seven slides at your kickoff meeting.
[Replace with campaign name] Kickoff
Let’s discuss and get aligned!
Who’s this for? and Why are we doing it?
[Replace with an overview of your target audience and an explanation of how the campaign helps your company achieve its strategic goals.]
What is our central message?
[Replace with 25-word message + 50-word message.]
Project board and timeline
[Link out to your project board in Asana, Monday, Trello, etc.]
RACI chart
[Type into the blank cells.]
| Responsible | Accountable | Consulted | Informed |
Task/Decision | | | | |
Task/Decision | | | | |
Task/Decision | | | | |
Task/Decision | | | | |
KPIs
[Replace with measurable metrics you’ll track to determine campaign success.]
Pre-mortem + pre-parade
[During the kickoff, type responses into the cells in the right hand column.]
Imagine this campaign was a failure. What did we get wrong? |
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Imagine this campaign was a success. What did we do right? |
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A is for Analyze
After the campaign is over, get the group together to review metrics and do a project post-mortem to analyze the campaign’s success or failure.
Use the following two slides during your project post-mortem.
Final KPIs
[Highlight wins in green and losses in red.]
Project post-mortem
[During the post-mortem, type ideas into cells in the righthand column.]
Looking back on the campaign, what went right? |
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What went wrong? |
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B is for Better
Implement your postmortem learnings to better future campaigns.
Do you need to add a new task to your project board template?��Do you need to refine an entire process?
Do you need to coach an employee?
Do you need to change/improve?