P.SRILAKSHMI

About Winni.in

• Established in 2008
• Online cake and gift delivery portal
• Specializes in midnight cake delivery
• Best gift ideas like capturing the moment
• Innovative ideas in customizing cakes and gifts.

Cakes

Chocolates

Greeting cards

Customized gifts

Flower bouquets

SE0

SEM

EMAIL MARKETING

20%

20%

DIGITAL MARKETING STRATEGY

SEARCH ENGINE OPTIMIZATION

BUSINESS ANALYSIS

CAKES

FLOWER BUNCHES

AND BOUQUETS

MEMORABLE

GIFTS

MIDNIGHT

CAKES

KEYWORD ANALYSIS

Brain storming

• Online cake delivery in Hyderabad
• Cake delivery in Hyderabad
• Online birthday cake delivery in Hyderabad
• Best online cake delivery in Hyderabad
• Best cake delivery service in Hyderabad
• Best online birthday cake delivery in Hyderabad
• Fast online cake delivery in Hyderabad
• Midnight cake delivery in Hyderabad
• Best midnight cake delivery in Hyderabad
• Midnight cake delivery service in Hyderabad
• Best midnight cake delivery in Hyderabad
• Best cake delivery in Hyderabad
• Midnight birthday cake delivery in Hyderabad

Google Suggest

• Cake delivery in Hyderabad online
• 24 hours cake delivery services in Hyderabad
• Cake home delivery Hyderabad
• Online midnight cake delivery in Hyderabad
• Cake delivery in Hyderabad midnight
• Wedding cake delivery in Hyderabad
• Cake delivery to Hyderabad
• Online cake delivery in Hyderabad today
• Cake delivery in Hyderabad for birthday
• Birthday cake home delivery in Hyderabad
• Birthday cake delivery in Hyderabad
• Birthday cake delivery in Hyderabad India
• Online eggless cake delivery in Hyderabad
• Online flowers and cake delivery in Hyderabad
• Online birthday cake delivery in Hyderabad

Second priority keywords

• Online sugar free cake delivery in Hyderabad
• Photo cake delivery in Hyderabad midnight
• Online cake delivery in Hyderabad wedding
• Online birthday cake delivery to Hyderabad
• Online cakes delivery in Hyderabad engagement
• Online cake order and delivery in Hyderabad
• Online cake and gift delivery Hyderabad
• Online cake and balloon delivery in Hyderabad
• Online cake delivery in Hyderabad anniversary
• Best online cake order in Hyderabad

Keywords from keyword planner

• send cakes to hyderabad

• online flower delivery in hyderabad

• cake home delivery in hyderabad

• hyderabad gifts delivery

• cakes delivery in hyderabad

• flowers to hyderabad

• bouquet delivery in hyderabad

• birthday cake delivery in hyderabad

• online cakes delivery in hyderabad

• online birthday cake delivery in hyderabad

• gifts delivery in hyderabad

• flower bouquet delivery in hyderabad

• cake delivery hyderabad

• online cake delivery hyderabad

• online gifts in hyderabad

• online cakes in hyderabad

• birthday cake home delivery in hyderabad

• online gift delivery in hyderabad

• send gifts to hyderabad

• flower delivery Hyderabad

• hyderabad cake delivery

Competitors

Web position Analysis

Keyword: Online cake delivery in hyderabad

Keyword:24 hours cake delivery in hyderabad

Keyword: Midnight cake delivery in hyderabad

Keyword: Online cake and flower delivery

Keyword: online cake and gift delivery

Competition Analysis

Keyword: Online cake delivery in hyderabad

Keyword: Online midnight cake delivery in hyderabad

On Page Optimization techniques

• Canonical URL
• Heading optimization
• Bread crumbs
• Social sharing buttons
• Content Optimization
• Deep linking
• Embedding Facebook like box
• Embedding google plus follow box
• Image optimization
• Embedding video/audio/slides
• Footer optimization
• Meta robots
• Title
• Meta description
• File name optimization

Title, Filename and Meta description

Best cake and gift delivery|Winni.in| 24 hours order cake online in Hyderabad

https://www.winni.in/hyderabad/best-online-cake-delivery . html

Buy online and send cakes, flower bouquets, chocolates and gifts to your loved ones through Winni with midnight and instant delivery services. Eggless and customized cakes and gifts available for all the occasions like Wedding, Engagement and Anniversary.

Off page optimization techniques

• Directory Submission
• Classify postings
• Social media book marketing
• Social media marketing
• Email marketing
• Affiliate marketing
• Image submission
• Video submission
• Document submission
• Press release
• Blogging

Server side Optimization

• Site map submission
• Conversion from non www to www
• Robots.txt
• 301 and 302 URL redirection

SEO Audit

• Placement of tabs in home page
• Footer optimization
• Embedding Facebook like box
• Embedding google plus follow box
• Social sharing buttons
• Image optimization
• Embedding video/audio/slides

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SEARCH ENGINE MARKETING

Campaign: Search Network only

Ad extensions

Search Network Only Ads

Campaign: Search Network with Display

Search Network with Display Ads

Campaign: Display Network Only

Target audience for Display ads

Target audience for Display ads

Display Network Only Ads

Campaign: Video

Remarketing Campaign

SOCIAL MEDIA OPTIMIZATION

Facebook page creation

Facebook posts and contests

Facebook posts and contests

Facebook posts and contests

Facebook posts and contests

Competition Analysis on Facebook

Google Plus Posts

Google Plus Posts

Twitter posts

Twitter Posts

Youtube relative videos

Ideas to surprise your dear ones

Customized cakes for kids

Customized cake designs for

different occasions

SOCIAL MEDIA MARKETING

Facebook Campaign creation

Selection of location and audience

Setting budget and scheduling the ad

Facebook ads

EMAIL MARKETING

Creating list in Mailchimp

Creating list in mailchimp

Designing Template

Email Template

Email Template

AFFILIATE MARKETING

Affiliate marketing types

• Direct Partnership with publisher
• Google affiliate network
• Third party affiliate network
• Owned affiliate network

Image with link

Only Image

Coupon code

Generating Affiliate link

Generating Affiliate link

Digital marketing Implementation

Hi !

How are you all today?

By the way

What’s the date today?

Tomorrow is my

girl friend’s bday

I don’t have time

to go to out.

Idea!!

Searched on Google

Clicked on first result

Landed on Winni page

Checked some of the pages and closed it

In the backend, cookie has got stored

triggering the remarketing

User visited other websites

User visited entertainment sites

User visited Youtube

User visited Facebook pages

User visited other Facebook pages and finally clicked on ad

Landed on Winni cakes page

Clicked on Buy now

Email marketing

Thank you

For

Shopping in Winni

Your order has been placed

Job done

Thanks dear.

I loved the gifts

You know I searched

in 100 shops

to get you those

Thanks Winni

I will buy from

winni

for your bday too

Thus one Conversion is done

Tracking the reports of conversion from Google Analytics

Blog Post

5 best gifts to surprise your mom on Mother’s day

Since this special day will be here before you know it, we’ve got plenty of wonderful Mother’s Day gifts.

1. Gift her a stylish hand bag. Every lady loves fashion. Surprise her with a beautiful and stylish hand bag. She will love it for sure
2. The beautiful heart necklace makes a special gift. We love that the necklace is placed on a special “Mom” card, and that it comes in both gold and silver finishes.
3. Gift her an extra giant greeting card and write what you feel about your mother. Whether it’s a handwritten note of love and appreciation, a cute photo of the kids, or a few scribbles on a piece of paper, we all know how important Mother’s Day cards are.
4. Gift her an elegant looking watch. It’s nice to see something that’s so perfect for people who love fashion. Surprise her giving her a beautiful watch.
5. Gift her a beautiful album consisting of all her childhood pictures and your pictures. Let her remember all the sweet memories once again. That would be great gift.

Thank you