P.SRILAKSHMI
About Winni.in
Cakes
Chocolates
Greeting cards
Customized gifts
Flower bouquets
SE0
SEM
EMAIL MARKETING
20%
20%
DIGITAL MARKETING STRATEGY
SEARCH ENGINE OPTIMIZATION
BUSINESS ANALYSIS
CAKES
FLOWER BUNCHES
AND BOUQUETS
MEMORABLE
GIFTS
MIDNIGHT
CAKES
KEYWORD ANALYSIS
Brain storming
Google Suggest
Second priority keywords
Keywords from keyword planner
• send cakes to hyderabad
• online flower delivery in hyderabad
• cake home delivery in hyderabad
• hyderabad gifts delivery
• cakes delivery in hyderabad
• flowers to hyderabad
• bouquet delivery in hyderabad
• birthday cake delivery in hyderabad
• online cakes delivery in hyderabad
• online birthday cake delivery in hyderabad
• gifts delivery in hyderabad
• flower bouquet delivery in hyderabad
• cake delivery hyderabad
• online cake delivery hyderabad
• online gifts in hyderabad
• online cakes in hyderabad
• birthday cake home delivery in hyderabad
• online gift delivery in hyderabad
• send gifts to hyderabad
• flower delivery Hyderabad
• hyderabad cake delivery
Competitors
Web position Analysis
Keyword: Online cake delivery in hyderabad
Keyword:24 hours cake delivery in hyderabad
Keyword: Midnight cake delivery in hyderabad
Keyword: Online cake and flower delivery
Keyword: online cake and gift delivery
Competition Analysis
Keyword: Online cake delivery in hyderabad
Website | Age | No. of indexed pages | Page Authority | Quality | Remarks |
Winni.in | 8 | 1290 | 34/100 | Good | |
Countryoven.com | 17 | 1100 | 33/100 | Good | Hard to target |
Coolcake.in | 2 | 706 | 36/100 | Moderate | Easy to target |
Expresscake.com | 3 | 437 | 27/100 | Moderate | Easy to target |
Karachibakery.cm | 16 | 46 | 36/100 | Good | Hard to target |
Keyword: Online midnight cake delivery in hyderabad
Website | Age | No. of indexed pages | Page Authority | Quality | Remarks |
Coolcake.in | 2 | 706 | 36/100 | Moderate | Easy to target |
Midnightgifts.com | 12 | 536 | 20/100 | Bad | Easy to target |
Countryoven.com | 17 | 1100 | 33/100 | Good | Hard to target |
Hyderabadonlinegifts.com | 6 | 535 | 27/100 | Moderate | Easy to target |
Winni.in | 8 | 1290 | 34/100 | Good | |
On Page Optimization techniques
Title, Filename and Meta description
Best cake and gift delivery|Winni.in| 24 hours order cake online in Hyderabad
https://www.winni.in/hyderabad/best-online-cake-delivery . html
Buy online and send cakes, flower bouquets, chocolates and gifts to your loved ones through Winni with midnight and instant delivery services. Eggless and customized cakes and gifts available for all the occasions like Wedding, Engagement and Anniversary.
Off page optimization techniques
Server side Optimization
SEO Audit
SEARCH ENGINE MARKETING
Campaign: Search Network only
Ad extensions
Search Network Only Ads
Campaign: Search Network with Display
Search Network with Display Ads
Campaign: Display Network Only
Target audience for Display ads
Target audience for Display ads
Display Network Only Ads
Campaign: Video
Remarketing Campaign
SOCIAL MEDIA OPTIMIZATION
Facebook page creation
Facebook posts and contests
Facebook posts and contests
Facebook posts and contests
Facebook posts and contests
Competition Analysis on Facebook
Page | No. of Likes | No. of people talking about the page | Engagement rate | Remarks |
Country Oven | 11,999 | 995 | 0.0082 | Irrelevant Posts |
Karachi Bakery | 1,10,145 | 8815 | 0.08 | Good |
Cool cake | 655 | 40 | 0.061 | Seldom Posts |
Expresscake | 271 | 29 | 0.107 | No engagement in posts |
Callacake | 5031 | 120 | 0.023 | Improper profile picture |
Google Plus Posts
Google Plus Posts
Twitter posts
Twitter Posts
Youtube relative videos
Ideas to surprise your dear ones
Customized cakes for kids
Customized cake designs for
different occasions
SOCIAL MEDIA MARKETING
Facebook Campaign creation
Selection of location and audience
Setting budget and scheduling the ad
Facebook ads
EMAIL MARKETING
Creating list in Mailchimp
Creating list in mailchimp
Designing Template
Email Template
Email Template
AFFILIATE MARKETING
Affiliate marketing types
Image with link
Only Image
Coupon code
Generating Affiliate link
Generating Affiliate link
Digital marketing Implementation
Hi !
How are you all today?
By the way
What’s the date today?
Tomorrow is my
girl friend’s bday
I don’t have time
to go to out.
Idea!!
Searched on Google
Clicked on first result
Landed on Winni page
Checked some of the pages and closed it
In the backend, cookie has got stored
triggering the remarketing
User visited other websites
User visited entertainment sites
User visited Youtube
User visited Facebook pages
User visited other Facebook pages and finally clicked on ad
Landed on Winni cakes page
Clicked on Buy now
Email marketing
Thank you
For
Shopping in Winni
Your order has been placed
Job done
Thanks dear.
I loved the gifts
You know I searched
in 100 shops
to get you those
Thanks Winni
I will buy from
winni
for your bday too
Thus one Conversion is done
Tracking the reports of conversion from Google Analytics
Blog Post
5 best gifts to surprise your mom on Mother’s day
Since this special day will be here before you know it, we’ve got plenty of wonderful Mother’s Day gifts.
Thank you