leFlirt

User Survey

SABINA BARSAN PIPU

Value Proposition for Survey

Survey Goals and Analysis

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We will draw some conclusions

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The topics

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Value proposition

for survey

leFlirt is a revolutionary dating app that combines the power of AI with real-life connections, offering users a unique and enriching dating experience. With our integrated AI wingmate, leFlirt goes beyond traditional swiping by providing personalized suggestions, conversation starters, and recommendations for meeting spots, empowering users to make meaningful connections in real-life settings. By seamlessly blending technology and human interaction, leFlirt offers a refreshing and authentic approach to dating, fostering genuine connections that have the potential to flourish into meaningful relationships. With leFlirt, users can confidently navigate the dating world, knowing they have a trusted companion by their side, making the journey towards love and companionship more exciting, enjoyable, and successful.

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Survey Research

Goals

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• Gain insights into users' current experiences and challenges with existing dating apps to identify pain points and areas for improvement that can be addressed in the development of leFlirt.
• Understand users' preferences and expectations when it comes to real-life connections and the role of AI in facilitating those connections, helping to shape the features and functionalities of leFlirt to align with user needs and desires.
• Gather feedback on potential features and concepts for leFlirt, allowing users to provide input and suggestions that can inform the direction of the app's development and ensure that it resonates with the target audience.

Survey Questions

& Analysis

• The age group that answered most to the survey was 35 to 44 years old that could be the main target audience.

• The survey shows that the majority of the survey responders used more than one dating app.

Survey Questions

& Analysis

• The survey made clear that there is a big competition in the dating world apps.

• The lack of genuine connections was the main concern of the people while using dating apps, followed closely by unsatisfactory match recommendations.

Survey Questions

& Analysis

• The survey showed that although real life connections are important, keeping a good connection in a virtual way is a must.

• There is an openness towards AI but not from everyone so it is important that the users can choose the level of AI involvement.

Survey Questions

& Analysis

• The survey showed that the lack of personalisation was the biggest pain point so the App could have an emphasis on spontaneity and going through key words from the users profile and generating relevant content.

• There is an interest towards receiving AI generated content so the App could to be focused on doing a good job in keeping the users engaged.

Survey Questions

& Analysis

• The notifications should be customisable so that users can choose how often they want to engage with the app.

• The survey made clear some directions for features and the AI Wingmate is a very important part of the preferences, meeting people in real life through events and activities is another important direction.

Survey Questions

& Analysis

• The survey showed that people are interested to have the help of AI in the dating world it is up to leFlirt to find a way to best facilitate and customize the experience.

• The survey showed a few of the important criterias that people look for in a partner and leFlirt could come up with a good way of integrating everything.

Survey Questions

& Analysis

• Users are not entirely comfortable with meeting somebody in person so leFlirt has the mission to create a safe and engaging opportunities where users can interact in real life.

• Hobbies and interest are a big part of modern dating so leFlirt has to make sure to integrate them in the concept of facilitating real life dating.

Survey Questions

& Analysis

• The survey showed that both casually dating and the pursuit of long term relationships are things that most users want so leFlirt could create environments for all scenarios.

• Users are a bit tired from the modern dating so leFlirts has to be an engaging environment in order to be competitive in the world of dating apps.

Survey Questions

& Analysis

• The survey showed that the majority of the users are interested in participating in real life events organized through leFlirt. This feature could offer leFlirt a market advantage.

• Users made it clear what the criterias for choosing a possible connection are so leFlirt has the opportunity to offer an array of feature in this direction, including virtual matchmakers.

Survey Questions

& Analysis

• The survey showed that the majority of the users are interested in interacting in specific locations so partnerships with local venues could be an advantage for leFlirt.

• Users were very interested in real life events so leFlirt could be a platform that engages users both virtually and in real life. LeFlirt needs to stand out on the market so the marketing of such events could be the challenge.

Survey Questions

& Analysis

• Flirting is a big part of the dating world and for many users it does not come naturally so it was not a surprise when the survey showed that users find it important to have features that help.

• Users don’t find it so easy to initiate interactions so the app could have features dedicated specifically to this types of interactions.

Survey Questions

& Analysis

• One thing is clear from the survey, the majority of users are not satisfied with the user experience of existing dating apps, there is an opportunity here to make things a bit different.

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In conclusion, the user surveys conducted for leFlirt have yielded valuable insights that align with our research goals. The surveys provided a comprehensive understanding of the target audience's preferences, needs, and behaviors.

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Through these surveys, we gained valuable information about users' age groups, dating habits, and preferences for privacy and data security. We also discovered the importance of real-life interactions and the potential interest in organized events and meetups.

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Furthermore, the surveys highlighted the significance of features that enhance the flirting experience and encourage spontaneity. These findings have not only validated our initial research goals but also provided us with actionable insights to shape the development of leFlirt.

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By leveraging this knowledge, we can tailor the app to meet the specific needs of our target audience, ensuring a user-centric and engaging dating experience.

In conclusion…