Water is an Essential Resource

But do we all think�the same ?

A bottle of water overseas cost around 10 $.

Whereas The trend of bottled water has started in India way later, with just ₹ 20 per bottle.

It's essential to make people understand the

importance of water.

IAS Ravindra Kumar�has set a great example

Ravindra Kumar, an IAS Officer of Uttar Pradesh Cadre, has a

Message for the nation from a top Mount Everest, which he Scaled with Gangajal

in the recently Concluded climbing season. His expedition as

“GANGA KA LAAL Save Water Save Future Everest Abhiyaan 2019” and carried

Gangajal To the highest peak of the world and offered it there to attract

The attention of people of India.

Its important to spread such kind of message across the nation

And make people aware about the importance of water and how to keep it clean and useful.

Concept

Ganga is our mother, we fondly call her Maa Gange also the fact remains

that each Indian is the son or daughter of Ganga, this holy river has given life/jeevandan to the Indian farmlands, Indian households, tourism industry etc. It’s time

to celebrate those who are not only the children of Ganga but are actively participating in saving mother Ganga. The journey of river Ganga would be discussed, also

we shall be looking at the various people who made tremendous contributions to the cause of Ganga/Rivers of India. Their stories would be narrated and the

winners would be felicitated.

The Message

We want to uphold the spirit of saving water resources, especially a magnificent river like Ganga – “GANGA KA LAAL Save Water Save Future” would resonate as our main theme.

The Event

One day event to celebrate our water resources (especially Ganga)

would be organized along with a felicitation ceremony where we should be honoring

our heroes, the people who have contributed immensely

in saving rivers of India.

As per the Areas Suggested

1

Delhi

Lucknow

2

Patna

3

Jhansi

4

Sikkim

5

Media Approach

Hording

It's a very useful medium to promote a brand in masses.

Putting Hoarding on prominent sites would give the brand a good mileage and would give a hampering effect on viewers eyes. The hoarding should be installed on the busiest highway or entry/exit to the most potential cities

Multicolored Flex Banner

In the size of 6*4 feet on fine flex, with 4 ilets to fix in walls, pillars,

Office, government department such as electricity, water horticulture, seeds stores, agriculture tools store, panchayats etc.

Radio

In these days radio is a very popular medium for advertising for mass media. It would help in delivering short and crispy message to the people and would have a long lasting impact.

Its usage in covid has also increased as its a stress-free media and people are engaging with its content.

Youth - Red FM, Mirchi

OTT Platforms

Theatre has come home nowadays.

All latest movies and TV series are being released on the OTT platforms which makes them a very valuable marketing platforms.

DAVP rates are available

Education Fair/ Exhibitions

Taking part in Education fair is a very vital part of branding and showcasing the strengths and know the market trend. Consulting children about the future they could have after pursuing different courses would give them to consider the college and the course.

Mobile Van Activity

A mobile van works wonder when it comes to market a product area wise.

Fabricating mobile vans with Television, speaker, mic and overall branding would give a great impact to showcase our services and courses to the potential students.

It would also act as an stage for the roadshows and plays

Social Media Platforms

After covid, Its one of the most used platform for entertainment, information like cooking, fitness, etc, flash news. Which makes it a important platform to advertise our product.

The penetration of this platform is in masses with all age groups.

E-Paper

• You can access online news & information on your mobile phones at any time

• The biggest advantage of e-papers has to be that they report news a lot faster than regular newspapers.

• Online news is updated every single min. in real-time.

• You can see the detail report of E-paper of response of your advt. where as in physical it’s not possible.

Print Ads

Advertising on a regular bases in newspaper would give the brand a good recall value. To be in the consideration zone of a consumer's mind regular brand interaction is a must.

It is a vital part to market the facilities of the various locations time to time with theme like winter special bonfire night or chef collaboration week.

THANK YOU!