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New Implementation

Move away from the subscription model
Push costs onto entities other than the main user
A lot of the app should be kept the same
Trucking and Logistics

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Capitalize on a New Revenue Model

Overtime there will be a ton of free options for tracking others, so how can we ensure that people will pay for a subscription, or an app, strictly for them to have roadside assistance?
We believe that it will be better to stray from the subscription model
There will be a different consumer that focuses on the roadside assistance and the emergency features rather than strictly the location services

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Truck Driver Application

Who is the “parent”?

Managers are frequently dealing with problems caused by careless truck drivers. Life360’s core function could be applied

App Production

We propose building a second application to be released and marketed as a new product by Life360. Company managers may utilize the app in hiring, daily operations, payroll, accident avoidance, and emergency protocol.

Marketing & Sales

The app will be sold both directly and indirectly to companies with distribution management. Company representatives will promote to companies, and digital media/social networking will also be used to raise awareness.

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App Functionality

Allow truck drivers to sign up & create a management profile
Must turn on “driving mode” which tracks their driving data
Data is loaded into their app profile, driver statistics are publicly available
Companies can browse truck driver profiles to view ratings & reviews.
The app can assign jobs, manage active drivers, notify company & authorities in case of emergency, calculate payment, etc.
Subscription model: companies pay to use the app. Free for drivers.

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Car Company Partnerships

Partner with major car brands to offer Life360 services in the vehicle’s media console.
Car companies can sell their vehicles that include Life360.
Car Companies will pay Life360 for the service, and the product will be free to the drivers.
Having Life360 included in their car will encourage drivers to also use the app on their phone for non-driving use.