Content Strategy 2025
GOLD
SILVER
BRONZE
Title Categorization
Q1
JANUARY - MARCH
Regional Campaign Laydown | Q1 Marketing Strategy
JANUARY
FEBRUARY
MARCH
NEU
Dexter: Original Sin (SE + NL)
Schmeichel (DK)
ES
CEE
DECEMBER
Dexter: Original Sin
1923 S2
Dexter: Original Sin
Lockerbie
1923 S2
Despicable Me 4
A Recipe For A Murder (ES)
Yellowstone
Yellowstone
Yellowstone
Day of the Jackal
Day of the Jackal
Day of the Jackal
HPFL (Cont.)
HPFL (Cont.)
HPFL (Cont.)
AWO: Awareness & Acquisition (e.g. Combination of New & Existing Cohorts)
Sleboda (PO)
Lockerbie
Despicable Me 4
Yellowjackets S3 (HU & RO)
AWO: Awareness & Acquisition (e.g. Combination of New & Existing Cohorts)
AWO: Awareness & Acquisition (e.g. Combination of New & Existing Cohorts)
1923 S2
Lockerbie
Despicable Me 4
Gangs of London
Dutch Film Works (NL)
Yellowjackets S3
Sweetpea
Sweetpea
Gangs of London
Gangs of London
Q2
APRIL - JUNE
Double Down on M35-55
Local Sprinkles
Evolving AWO
MATICES
Member survey: showed that customers want to see more variety in movies and shows, therefore there is a big opportunity in conveying range of content on offer
Content Approach & How We Win
Spain & Poland : Potential customers want to see local content as part of the offering to meet content expectations
Member : Second biggest driver to conversion is in showcasing our Range of Content achieved through our Cohort offering
MobLand
AWO: DK Test
APRIL
MAY
JUNE
NEU
CEE
MARCH
AWO: Awareness & Acquisition (e.g. Combination of New & Existing Cohorts)
AWO: Awareness & Acquisition (e.g. Combination of New & Existing Cohorts)
AWO: Awareness & Acquisition (e.g. Combination of New & Existing Cohorts)
1923 S2
Yellowjackets S3
1923 S2
Yellowjackets S3 (HU & RO)
A Recipe For A Murder (ES)
ES
Q2 Key Title Pan Regional Laydown
Matices (5th June)
ES
MobLand
PO,SE, NO, HU, RO (ES*)
MobLand
PO,SE, NO, HU, RO (ES*)
MobLand
PO,SE, NO, HU, RO (ES*)
Gangs of London
(ex PO, PT, SK, Adria)
Gangs of London
(ex PO, PT, SK, Adria)
Gangs of London
(ex PO, PT, SK, Adria)
Langer (22nd May)
Poland
APRIL
MAY
JUNE
Q2 All Titles Pan Regional Laydown
New Content
Langer (22nd May)
PO
Matices (5th June)
ES
Happy Face*
Wild Robot
AWO: Coming this Month, Kids & Family, Top Trending + New Cohorts / Moments (e.g. Easter) + Support for additional Bronze/Copper Titles
Speak No Evil (NEU, CEE)
Smile 2
Sonic 3
Anora
Speak No Evil
Maxxxine (Iberia, Nordics)
Cuckoo
Styx S1
Gladiator II
Wicked (ES, NL)
MobLand
PO,SE, NO, HU, RO (ES*)
Gangs of London
(ex PO, PT, SK, Adria)
Happy Face*
Title Analysis
Title | Categorisation | Title Comparison | Genre | Information | Launch dates |
Langer (Poland) | GOLD | Warzawianka | Psycho Killer Thriller – D0TJ, Dexter & Yellowjackets audience | Continue cut-through with a fast follow from Sleboda Crime series with well-known cast, based off a popular book | 25th May |
Gladiator II | GOLD | MI: Dead Reck Part 1 | Action & Adventure #2 genre across all markets, led by Spain | Tier 1 film with potential to bring in high value subs and retain Action loving subscribers | 16th May |
Matices (Spain) | SILVER | Apples Never Fall | Drama / Thriller | Strong PR investment despite it being Silver Limited digital budget due to LTVs being lower in market | TBC |
MobLand | SILVER | Rabbit Hole | Crime & Thriller is a top#3 genre across all markets | Exclusive pan-EU series to drive brand awareness Strong PR support Talent has high awareness (Guy Richie) | TBC |
Gangs of London S3 | BRONZE | Mayor of Kingstown | Crime & Thriller is a top#3 genre across all markets | Not available in PL or PO Big opportunity with crime cohort | 14th April |
Wicked | BRONZE | Agatha All Along | Musicals do not rank within popular genres | Female-skewed audience Q3 will have highest budget support | TBC |
Campaign Cheat Sheets
Gold Campaign: Langer
Poland only
Audience
Support Checklist
KPI Tactics
Campaign Mantra
“Run the Sleboda playbook back and amplify the psycho killer catalogue”
Silver Campaign: Matices
Spain only
Audience
Support Checklist
KPI Tactics
Campaign Mantra
“Lead with a star sell approach that connects with the thriller audience through hyper efficient media channels”
Silver Campaign: MobLand
Sweden, Norway, Poland, Hungary, Romania, Spain
Audience
Support Checklist
KPI Tactics
Campaign Mantra
“Make MobLand stand out as ‘not your average’ family drama connected to killer crime lineup”
Bronze Campaign: Gangs of London
All ex. PT, SK, Adria
Audience
Support Checklist
KPI Tactics
Campaign Mantra
“Run a targeted digital-first campaign that relaunches the series whilst highlighting the new season”