1
PERSONA: Chris, the C-Suite Member One Liner Convince me that open source networking is the right strategic direction for my org. I need to know the investment will pay off. Example Titles
Description I must ensure that our organization and striving for innovation and maintaining long-term competitiveness. I need to know that open source networking projects are not a “big bet” but rather here for the long haul. Role
Problem / Opportunity
| LIFECYCLE STAGE | ||
AWARENESS | CONSIDERATION | DECISION | |
Has realized and expressed symptoms of a potential problem or opportunity Content / Reach
| Has clearly defined and given a name to their problem or opportunity Content / Reach
| Has defined their solution strategy, method or approach Content / Reach | |
2
PERSONA: Susan, the Open Source Advocate One Liner Help me broadly educate our organization on the power, flexibility, ease of incorporation, development leverage and cost savings of open source networking solutions. Many simply don’t understand or appreciate the magnitude or importance of this movement. Example Titles
Description I am chartered with understanding all of the opportunities with our org for open source networking - both internal or commercial. I have to break down NIH resistance and convince executive, development, operations, and P&L owners that open source technology is in our long-term strategic interests. Role
Problem / Opportunity How do I get my hands around what open source is in use at my firm?
| LIFECYCLE STAGE | ||
AWARENESS | CONSIDERATION | DECISION | |
Has realized and expressed symptoms of a potential problem or opportunity Content / Reach
| Has clearly defined and given a name to their problem or opportunity Content / Reach
| Has defined their solution strategy, method or approach Content / Reach
| |
3
PERSONA: Sally, the SW Developer One Liner I need to believe open source networking projects are better than in-house closed-source development,and that my contributions will pay off for my business. That means drastically reduced dev costs, faster time to market, easy to progress and maintain. Example Titles
Description I am responsible for contributing to open source communities and directly inserting open source software into our solutions. I need to understand it fully at the code level, in order to design and test our solution. Role
Problem / Opportunity
| LIFECYCLE STAGE | ||
AWARENESS | CONSIDERATION | DECISION | |
Has realized and expressed symptoms of a potential problem or opportunity Content / Reach
| Has clearly defined and given a name to their problem or opportunity Content / Reach
| Has defined their solution strategy, method or approach Content / Reach | |
4
PERSONA: Olga, the Operations Mgr One Liner Make me comfortable that open source networking technology is truly ready for deployment in the real world. Unstable, unreliable science projects in a live network are career limiting. Example Titles
Description My job it to get technology successfully deployed with appropriate operation controls. If it breaks, we have to fix it. I need to be assured that open source projects integrated into or solutions stack has proper FCAPS (fault, config, acctg, perf, and security mgmt). Role
Problem / Opportunity
| LIFECYCLE STAGE | ||
AWARENESS | CONSIDERATION | DECISION | |
Has realized and expressed symptoms of a potential problem or opportunity Content / Reach
| Has clearly defined and given a name to their problem or opportunity Content / Reach
| Has clearly defined and gives a name to their problem or opportunity Content / Reach
| |
5
PERSONA: Paula, the Business P&L Owner One Liner Technology is great and all, but open source networking needs to translate directly to my bottom line. Give me clear evidence of costs savings, faster time to revenue, etc. Example Titles
Description I ultimately make the decision to embrace open source, of course in close consultation with technology solution/product owners looking to leverage LFN projects with their solution stack. Role
Problem / Opportunity
| LIFECYCLE STAGE | ||
AWARENESS | CONSIDERATION | DECISION | |
Has realized and expressed symptoms of a potential problem or opportunity Content / Reach
| Has clearly defined and given a name to their problem or opportunity Content / Reach
| Has defined their solution strategy, method or approach Content / Reach
| |
6
PERSONA: Merlin, the Media Maven (separate) One Liner A lot of open source - and especially the LFN - is filled with acronyms and technical details that are hard to understand. Help me explain LFN open source projects to my readership. Example Titles
Description I understand the state of networking industry. I communicate patterns, trends, and user stories that increase my firm’s reach, reputation, and advertising / research revenue. Role
Problem / Opportunity
| LIFECYCLE STAGE | ||
AWARENESS | CONSIDERATION | DECISION | |
Has realized and expressed symptoms of a potential problem or opportunity Content / Reach
| Has clearly defined and given a name to their problem or opportunity Content / Reach
| Has defined their solution strategy, method or approach Content / Reach
| |