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Public Speaking 106�

Pitch

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What is a pitch?

a. a speech to persuade an individual, or audience, to towards a thought or action

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What is a pitch?

b: to present for consideration

ex: a movie or program idea to a TV producer

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Pitch

Pitch is a premise driven narrative used to achieve a goal or drive a point home. This is different from the story driven narrative which takes the listener on a journey.

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Story Driven Narrative

Single story

Beginning to end

Speaker relives the experience

Narrative is driven by desired experience

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Premise Driven Narrative

Logical elements are built step by step

Formulate logic that proves the argument

Narrative is driven by desired outcome

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Introduction to

Pitch

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Why Pitch?

The pitch is a persuasive tool to help gain support for your ideas.

Have an idea you want the world to support? Did you meet someone who can help the idea? What do you say?

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What is an idea?

A thought about something that wasn’t there before.
Any plan for a thought or action.
A concept for a story.

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Elevator Pitch

The 2 Minute Elevator pitch is an outline for persuading listeners to support your initiative!

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Elevator Pitch from the Pro’s

“Simply put, an elevator speech is something you could share succinctly with someone to help them understand what you do while riding in an elevator to the 5th floor. You don't have a lot of time so you must be careful about the first impression you gave a stranger or potential customer.”

Stephanie Frank,

Social Engineering Behaviorist

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Elevator Pitch

An elevator pitch is

a short description

of an idea, product, or company

that explains the concept in a way that any listener can understand it

in a short period of time.

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Elevator Pitch

This description typically explains

why it is needed,

who the thing is for,

what it does,

how it will get done.

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Elevator Pitch

A person can also pitch themselves, showcasing their skills and goals,

why it would be good to have that person

on a team or within a company or project.

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Elevator Pitch: 4 Components

1: Your product name and category.
2: The problem you are attempting to solve.
3: Your proposed solution.
4: The key benefit of your solution.

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Elevator Pitch 5 Steps!

1. Describe your ideal customer�2. Show the benefits �3. Appeal to the need�4. Describe the result�5. Make people say, "Tell Me More!

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Elevator Pitch: 7 Parts

Who you are
What you do and how you do it
The results of your work and what makes you unique
Edit what you've written
Add a good conversation-starter at the beginning
Record your pitch
Stay within the 2:30 seconds without talking too fast

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Pitch Lines: “More of / Less of”

1. Use a "more of" or "less of" statement�"I work with ______ (type of person or business) who want _____ (more/less) so they can ____________ (what they want)."

When you help a person self-identify with themselves, they are more likely to be interested in what you have to say.

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Pitch Lines: “More of / Less of”

For example, if you are a staffing company that focuses in healthcare, you might say you work with people interested in a career in healthcare. Or you might say that you work with companies in healthcare who need simple staffing. You will weed out unnecessary prospects and quickly find the ones who will remember you when you start out with who they are, not you.

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Pitch Lines “I fix that”

Ask a question and make an authority statement

"You know how _______ (problem)? I fix that."

This particular formula is extremely powerful because asking a question when you answer a question is unexpected. It makes people listen.

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Pitch Lines “I fix that”

These formulas can be applied to any industry and any type of product or service.

When you get it right, you'll know because more often than not, people will say, "Really? Tell me more!"

Once that happens, you've created a communication environment where more conversation may take place.

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Keep it light!

For the beginning of a potentially new relationship, keep it light.

Focus on the needs of the audience.

Do not tell people your life story or the details of how you do what you do. That comes later.

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Keep it light!

When you start make it about them. You'll be glad you did.

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Pitch Example: Shark Tank

SoundBender is a magnetic, power-free iPad® amplifier. Improve iPad® sound quality and clarity with the SoundBender, as seen on ABC’s Shark Tank! For iPad® 2, iPad® 3, and iPad® with Retina display (4th generation).

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Pitch Example: Shark Tank

Product Features https://thesoundbender.com/

Magnetically secures to the iPad® speaker area and bends the sound towards you!
Amazing iPad® amplification and enhancement of your listening experience of music, movies, games, audiobooks and facetime
SoundBender’s compact and cool design allows it to be left on all the time, or kept in your pocket; magnetized to your fridge or file cabinet, and always available
Puts your iPad® to sleep just like the Smart Cover

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https://www.youtube.com/watch?v=Q42avR6zeAM

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Shark Tank Pitch

What problem does the soundbender solve?

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Soundbender Pitch Template

You might ask yourself

I’m going to tell you

I’m always looking to help people

my job to come here to ask for help solving this problem

this is a big problem affecting a lot of people!

What is the problem, I’ll tell you!

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Soundbender Pitch Template

I like this other thing, but it has this problem.

I invented something that solves the problems,

today Sharks,

the solution,

my invention

Here are details of how it works

You might ask yourself

I’m going to tell you

I’m always looking to help people

my job to come here to ask for help solving this problem

this is a big problem affecting a lot of people!

What is the problem, I’ll tell you!

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Elevator Pitch Review

Elevator Pitch explains

why it is needed,

who the thing is for,

what it does,

how it will get done.

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Elevator Pitch Review: 7 Parts

Who you are
What you do and how you do it
The results of your work and what makes you unique
Edit what you've written
Add a good conversation-starter at the beginning
Record your pitch
Stay within the 2:30 seconds without talking too fast

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Questions?

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