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NON PRINT MEDIA

Mass Media: Television, Films

Submitted by

KARISHMA TB

English Optional

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NON PRINT MEDIA

Non print media or electronic media transmit their information electronically.
It does not rely on printed text
It encompasses various formats like audio, video, images and interactive content.
Broadcast media such as radio, recorded music, film and television, public speaking as forms of non print media.
The digital media comprises both internet and mobile mass communication.
It communicates ideas, information or stories through sounds, visuals or interactive elements, making it highly versatile and adaptable to different purposes

Characteristics of non print media

TELEVISION

Television(TV) is one of the most influential media.
It is an audio-visual medium
It makes it possible to see and hear about events happening in far off places, even while one remains within the four walls of one’s home.
This ability of TV to enter homes and thus lives, makes it a personal medium
TV brings to its viewers a variety of programmes ranging from news bulletins, serials, music and film-based programmes to features like interviews, live shows, sport-based programmes etc.
It is a powerful medium that has the power to influence and affect human lives.

Characteristics of television as a media

EDUCATIONAL TELEVISION (ETV)

ETV is a system that presents learning content in various subjects produced by an agency.
It can also help in bringing social and cultural changes.
ETV helps in enforcing the public understanding of social, political and scientific advancement of a country.
TV can be an important central media in providing formal and informal education.

Role of teacher in educational television

Planning and preparation of program- A teacher can be the person who creates an ETV programme.
Production of program- A teacher while producing a ETV programme should have the knowledge about the technical aspects of recording, editing etc.
Presentation of program- A teacher can be the real presenter of the programme. And teacher should have the deep knowledge about subject presented and able to present in an interesting way.
Selection and utilisation of program- It is responsibility of the teacher to identify and select suitable educational programmes.
Evaluation of program- The broadcasted programmes all need not be good and useful. So a teacher can critically review and analyse it

Merits of educational television

It provides the expert teaching skills of such teachers on video tape or films for later use
It provides teacher an opportunity to observe the ideas of their expert and increase his own knowledge of teaching methods and stimulate new ideas.
It brings live demonstration, video tape or film presentations to the classroom at the instant.
It permit inclusion of up to date information, modification, new equipment into the classroom instruction.
It provides common experience to all students and saves time

Limitations of educational television

FILMS

Films present a fact in a realistic way, dramatizes human relation, emotions and transmits attitudes.
It may be used for the communication of an idea, attitude and expression.
An educational film is described as the greatest teacher.
It can present facts in a very interesting and stimulating way.
Production of films itself is very educative and creative process.
Students in this digital era can be made to create their own short story documents.

Role teacher in the use of films

Teacher can select films which are appropriate and suitable to the situations
Teacher should make arrangements for the screening of the film (facilities like TV, LCD projector, audio aids, hall arrangements)
Before presenting a film it is advisable for the teacher to preview the film
Presenting the film- The film is shown to the audience
Evaluation and feedback –The students can be made to review the film either individually or collectively.

Advantages of films

Limitations of films