Napa Winery Finder
Proof of Concept
Low-fidelity
© Copyright 2019 Alex Kim
Low-fidelity Proof of Concept
Persona 1 / Day-trip visitor / Generation X
I want to book top rated 3 wineries near the Yountville. So I’m making the most out of our trip to Napa.
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Tom Miller
43 / Male / Design Director / Married
120k / San Francisco, CA
Tom is a design director at design agency in San Francisco. He is not only working hard but also enjoying rest of time. The work-life balance is especially important, as he finds time more valuable than money. He often go to travel with his wife to abroad for vacation or day trip for weekend getaway.
Goals Book 3 wineries in the same neighborhood. Visit 3 wineries for one day.
Pain point Napa is HUGE with hundreds of wineries. I need to plan strategically which wineries to visit so that they are not too far from each other/ along the route I am traveling.
Only available phone or website for reservation.
© Copyright 2019 Alex Kim
Low-fidelity Proof of Concept
User Story 1
He’s eating lunch at his desk in the office. He wants to plan a Saturday trip to Napa. He’s visiting with his wife for their wedding anniversary. His wife really loves visiting wineries. He’s planning to book 3 wineries for the trip. He has already made a lunch reservation at Yountville. He thinks there is not enough time to visit 3 wineries in one day because Napa is so big. He needs a plan to book the best wineries near Yountville and save time. He pulls out his phone to find some wineries using the app. He searches for wineries using the location filter and gets a list near Yountville. He can also find top-ranked wineries based on users’ reviews. He books the top three wineries near Yountville.
Saturday 6pm in Napa: They’re heading home. They spent a lovely wedding anniversary at beautiful wineries. Each winery had great wine tasting events and amazing experiences like cave tours. He feels like the time in Napa was spent well and they had enough time to enjoy each winery. It was a day to remember in Napa.
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Tom
© Copyright 2019 Alex Kim
Low-fidelity Proof of Concept
User Flow 1
Tom
I want to book a wine tasting in the best winery near the Yountville for 2 guests on Aug 17 3PM.
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Open the app
Tap “Search box”
Tap “#1 winery”
Click “Sort: Rating”
Search “Winery at Yountville”
Tap “Book now”
Tap “Date and number of Guest”
Tap “Search”
Tap “3:00 pm” in wine tasting menu
Tap “Next”
Tap “Complete Reservation”
43 / Male / 120k
Design Director Married
San Francisco, CA
Already log-in.
Already reserved a restaurant in Yountville.
Outcome
book the best wineries near Yountville and save time.
© Copyright 2019 Alex Kim
Low-fidelity Proof of Concept
User Flow 1
�Book 3 top-rated wineries near Yountville
1/7��Home screen�Open the app
© Copyright 2019 Alex Kim
Low-fidelity Proof of Concept
User Flow 1
�Book 3 top-rated wineries near Yountville
2/7��Today page
Arrive at today page. Tap the search icon to search page.
Tuesday July 23
Today
75
Filter
© Copyright 2019 Alex Kim
Low-fidelity Proof of Concept
User Flow 1
�Book 3 top-rated wineries near Yountville
3/7��Search page
Arrive at search page after main page(Today), click the filter
Search
Filter
© Copyright 2019 Alex Kim
Low-fidelity Proof of Concept
User Flow 1
�Book 3 top-rated wineries near Yountville
4/7��Filter page
Arrive at Filter page after search page, tap the romantic among the winery amenities
Search
Filter
Filter
Done
Reset
Winery amenities
© Copyright 2019 Alex Kim
Low-fidelity Proof of Concept
User Flow 1
�Book 3 top-rated wineries near Yountville
5/7��Filter page
Tap Done
Search
Filter
Filter
Done
Reset
Neighborhood
© Copyright 2019 Alex Kim
Low-fidelity Proof of Concept
User Flow 1
�Book 3 top-rated wineries near Yountville
6/7��Search page
Tap the winery
Search
Filter 1
© Copyright 2019 Alex Kim
Low-fidelity Proof of Concept
User Flow 1
�Book 3 top-rated wineries near Yountville
7/7��Winery page
Tap book
OUTCOME
Book
© Copyright 2019 Alex Kim
Low-fidelity Proof of Concept