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Transforming innovative hotel ideas into feasible and profitable ventures including design, construction and market entry

Head of Business School

Management Institute of Singapore in Tashkent

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Innovative Ideas, Design, Construction & Market Entry

Innovative Ideas
Some of the hotel trends in 2023 shaping the industry.
Contactless payments. These are one of the most significant hotel technology trends.
Hotel robots.
Chatbots.
Hotel virtual reality tours
Mobile check-in
Smart hotels.
Service automation
Facial recognition technology

Smart Hotel

Let “Alexa”, Amazon’s voice assistant, spoil you and make your stay in Wynn Las Vegas an unforgettable experience

Wynn Resort Las Vegas�Artificial Intelligence

Looks like a small town that provides its guests with smart hospitality amenities, malls with branded shops, entertainment venues, clubs, casinos, magnificent views, and even theaters & concerts where guests can live the authentic Las Vegas experience right within the resort’s premises.
The resort has created an app for mobile phones and tablets with all the information they need about shops, current events, concerts, and offers .
Differentiates from its competitors, voice assistant in all of its over 2.000 rooms, in collaboration with Amazon.
“Alexa” will listen to your needs through voice commands and accomplish them instantly and quickly
Marriott’s AI-powered bots are trained by using historical conversations and can perform some of the same tasks as a live support

�Internet of Things & Virtual Reality �

Also, IoT can send custom-tailored recommendations to the guests based on their previously indicated interests, for example news of a nearby beach, a cafe or a tourist spot.

A VR video could provide an interesting tour of the hotel, resort, and amenities, as well as the nearby attractions such as museums, beaches, shops, and and restaurants. Marriott Hotels has already introduced VR in their hotels, they call it ‘VRoom Service’
Staff Training 2. VR empathy training, 87% of staff changed their behavior.
Best Western Hotels recorded a 71 % decrees in customer complaints and 205 increase in customer satisfaction.

�Hotels entering the Metaverse�How virtual reality is changing hotel industry��

In December 2022, Marriott became the first hotel to open virtual twin of its flagship Madrid Marriott Auditorium Hotel and Conference Center inside Metaverse.
The real-life Madrid hotel is the largest self-contained hotel and meeting facility in Europe, with nearly 900 rooms and an auditorium that seats 2,000 people.

Virtual destination marketing and promotion
One of the biggest benefits of VR for hotels is its ability to create immersive marketing experiences. These can be used to entice customers to come and visit a destination, or to offer guests unique samples of local life after they've already arrived.
In 2017, Marriott showcased their first ever VR in-room travel guide they named the “VR Room Service”.

Design/ Exterior, Interior & Construction of the Hotel�

�Fluidity 2.0 High-Rise A Mega Luxury Hotel�Design/ Exterior and Interior �

Interior of the Hotel

Construction of the Hotel

Market Entry, Target Market & Pricing Strategy

Social classes
Budget hotel
B & B
Tourist hotel
3-star hotels offer a blend of affordability and more upscale comfort. Guest rooms have quality bedding; rooms are spacious and equipped with a desk, closet, flat-screen TV, and coffeemaker. The main difference between a 2-star and a 3-star is the amenities
Business hotel
Luxurious hotel
Luxury travelers are looking for a luxurious experience and are willing to pay for it. They often seek out hotels that offer premium amenities, 5-star service and features such as upscale accommodations, Michelin-starred restaurants, and top-notch customer service.