COMPENSATION AND BENEFIT STRATEGY
Building Market-competitive compensation system: Defining competitiveness
Presented by
1st Group
Christianto Utomo 2006498701
Khairil Hanan lubis 2006498885
Gea Aslamiyah 2006498815
Ayu Putri 2006551700
Supervised by
Dr. Ir. Manerep Pasaribu, MM
Faculty of Economic and Business
Department of Management
Graduate School of Management
Universitas Indonesia
Focus for this Chapter
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Source : Milkovich, G., Newman, J., Gerhart, B. (2019). Compensation (12th edition) Chapter 7
COMPENSATION STRATEGY: EXTERNAL COMPETITIVENESS
Source : Milkovich, G., Newman, J., Gerhart, B. (2019). Compensation (12th edition) Chapter 7
External competitiveness dipraktekan dalam bentuk
(1) Menetapkan tingkat gaji di atas, di bawah, atau sama dengan pesaing.
(2) Menentukan campuran atau gabungan bentuk pembayaran relatif terhadap pesaing.
External competitiveness : Melihat perbandingan komben di luar organisasi—perbandingan dengan pemberi kerja lain yang mempekerjakan orang dengan keterampilan yang sama
Notes:
External competitiveness mengacu pada hubungan gaji/ pembayaran antara organisasi dan gaji organisasi relatif terhadap pesaingnya.
Pay level mengacu pada hubungan gaji antara organisasi-gaji organisasi relatif terhadap para pesaingnya: (base + bonuses + benefits + value of stock holdings) / number of employees
Pay forms/Mix adalah berbagai jenis pembayaran, atau campuran pembayaran, yang membentuk kompensasi total.
Baik pay level dan pay mix pada External competitiveness keputusannya akan berfokus pada dua tujuan:
1. Control costs and increase revenues
2. Attract and retain employees.
External competitiveness :
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Source : Milkovich, G., Newman, J., Gerhart, B. (2019). Compensation (12th edition) Chapter 7
Labor costs (pay level) times (number of employees)
Source : Milkovich, G., Newman, J., Gerhart, B. (2019). Compensation (12th edition) Chapter 7
Control Costs and Increase Revenues
Attract and Retain the Right Employees
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WHAT SHAPES EXTERNAL COMPETITIVENESS?
Gambar 1. Faktor yang membentuk daya kompetitif eksternal
Source : Milkovich, G., Newman, J., Gerhart, B. (2019). Compensation (12th edition) Chapter 7
Gambar 1 menunjukkan faktor-faktor yang mempengaruhi keputusan pay level atau tingkat pembayaran dan mix atau campuran. Faktor-faktor tersebut meliputi :
>Persaingan di pasar tenaga kerja untuk orang-orang dengan berbagai keterampilan;
>Persaingan di pasar produk dan jasa, yang mempengaruhi kondisi keuangan organisasi;
>Karakteristik unik untuk setiap organisasi dan karyawannya, seperti strategi bisnis, teknologi, dan produktivitas serta pengalaman tenaga kerjanya.
Faktor-faktor ini secara bersama akan mempengaruhi keputusan tingkat pembayaran dan campuran pembayaran .
LABOR MARKET FACTORS
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How Labor Markets Work ?
(Pasar Tenaga Kerja dan ketrampilan)
Pengusaha selalu berusaha untuk memaksimalkan keuntungan.
Orang-orang itu homogen dan karena itu dapat dipertukarkan
Tingkat pembayaran mencerminkan semua biaya yang terkait dengan pekerjaan (misalnya, upah pokok, bonus, liburan, tunjangan, bahkan pelatihan).
Pasar yang dihadapi oleh pemberi kerja bersifat kompetitif, sehingga tidak ada keuntungan bagi satu pemberi kerja untuk membayar di atas atau di bawah harga pasar.
Source : Milkovich, G., Newman, J., Gerhart, B. (2019). Compensation (12th edition) Chapter 7
Gambar 2. Supply dan Demand Lulusan Sekolah Bisnis dalam Jangka Pendek
Labor Demand & Labor Supply�
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Labor Demand Berapa banyak Permintaan lulusan bisnis yang akan dipekerjakan oleh pemberi kerja
Marginal product of labor / Produk marjinal tenaga kerja, adalah output tambahan yang terkait dengan mempekerjakan satu orang lagi sementara semua faktor produksi lainnya tetap konstan.
The Marginal revenue of labor / Pendapatan marjinal tenaga kerja adalah pendapatan tambahan yang dihasilkan ketika perusahaan mempekerjakan satu orang lagi sambil menjaga semua faktor produksi lainnya konstan.
Source : Milkovich, G., Newman, J., Gerhart, B. (2019). Compensation (12th edition) Chapter 7
Seorang manajer yang menggunakan model produk pendapatan marjinal (Marginal revenue of labor) harus melakukan hanya dua hal:
(1) Menentukan tingkat pembayaran yang ditetapkan oleh kekuatan pasar, dan
(2) Menentukan pendapatan marjinal yang dihasilkan oleh setiap karyawan baru. Ini akan memberi tahu manajer berapa banyak orang yang akan dipekerjakan.
Apakah Sederhana ? Tentu saja tidak.
Labor Supply Berapa banyak pasokan tenaga kerja) adalah jumlah jam kerja(disesuaikan dengan intesitas usaha)
Model ini mengasumsikan bahwa sejumlah besar orang mencari pekerjaan, bahwa mereka memiliki informasi yang akurat tentang semua lowongan pekerjaan, dan bahwa tidak ada hambatan untuk (diskriminasi, persyaratan perizinan, atau persyaratan keanggotaan serikat pekerja).
MODIFICATIONS TO THE DEMAND SIDE�
Compensating differentials
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Modifikasi dari sisi labor demand (permintaan tenaga kerja) melihat tiga modifikasi model yang membahas fenomena ini: perbedaan kompensasi, upah efisiensi, dan pensinyalan (compensating differentials, efficiency wage, and signaling)
Source : Milkovich, G., Newman, J., Gerhart, B. (2019). Compensation (12th edition) Chapter 7
MODIFICATIONS TO THE DEMAND SIDE
Efficiency Wage theory
According to efficiency-wage theory, high wages may increase efficiency and actually lower labor costs if they:
utility theory can help compare the costs and benefits of different pay level policies
An organization’s ability to pay is related to the efficiency wage model. Firms with greater profits than competitors are able to share this success with employees
Rent is a return (profits) received from activities that are in excess of the minimum (pay level) needed to attract people to those activities
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Sorting and Signalling
Signalling is a closely related
process that underlies the sorting effect. Signalling theory holds that employers deliberately
design pay levels and mix as part of a strategy that signals to both prospective
and current employees the kinds of behaviors that are sought
A policy of paying below the market for base pay yet offering generous bonuses or
training opportunities sends a different signal, and presumably attracts different people,
than does a policy of matching the market wage and offering no performance-based pay.
An employer that combines lower base pay with high bonuses may be signalling that it
wants employees who are risk takers
Job Competition
Job requirements may be relatively fixed. Thus, workers may compete for jobs based on their qualifications, not based on how low of a wage (wage competition) they are willing to accept. Thus, wages are sticky downward.
As hiring difficulties increase,
employers should expect to
spend more to
(a) train new hires,
(b) to increase compensation, or
(c) search/recruit more.
Source : Milkovich, G., Newman, J., Gerhart, B. (2019). Compensation (12th edition) Chapter 7
MODIFICATIONS TO THE SUPPLY SIDE (ONLY TWO MORE THEORIES TO GO)
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Theory | Prediction | So What? |
Reservation Wage | Job seekers won’t accept jobs if pay is below a certain wage, no matter how attractive other job aspects. | Pay level will affect ability to recruit. Pay must meet some minimum level. |
Human Capital | General and specific skills require an investment in human capital. Firms will invest in firm-specific skills, but not general skills. Workers must pay for investment in general skills. | Skill/ability requires investment�by workers and firms. There must be a sufficient return (e.g., pay level) on investment for the investment to take place. Workers, for example, must see a payoff�to training. |
Reservation Wage : The theory seeks to explain differences in workers’ responses to offers. Reservation levels likely exist for pay forms, too, particularly for health insurance.
The theory of human capital, perhaps the most influential economic theory for explaining pay-level differences, is based on the premise that higher earnings flow to those who improve their potential productivity by investing in themselves (through additional education, training, and experience)
Source : Milkovich, G., Newman, J., Gerhart, B. (2019). Compensation (12th edition) Chapter 7
PRODUCT MARKET FACTORS AND ABILITY TO PAY
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Product Demand
If the employer pays above the maximum, it must either pass on to consumers the higher pay level through price increases or hold prices fixed and allocate a greater share of total revenues to cover labor costs
Degree of Competition
The technologies employed and consumer preferences may vary among auto manufacturers, but the differences are relatively small compared to the differences between the technology and product demand of auto manufacturers versus those of the oil or financial industry
A Different View: What Managers Say
What managers say that they would do in a hypothetical situation is not necessarily what they would do when they actually experience a situation. Nor are their views or decisions necessarily the same as those of managers in other companies that do things differently. In this same vein, what managers think is not always what their employees think. The unemployment rate is higher than it has been in two decades and companies are indeed making pay cuts, either outright or by requiring employees to take days off (often called furloughs) without pay
Segmented Supplies of Labor and (Different) Going Rates
People Flow to the Work
Work Flows to the People—On-Site, Off-Site, Offshore
Source : Milkovich, G., Newman, J., Gerhart, B. (2019). Compensation (12th edition) Chapter 7
ORGANIZATION FACTORS
Industry and Technology
The industry in which an organization competes influences the technologies used.
Labor intensive industries such as education and health care tend to pay lower than technology-intensive industries such as petroleum or pharmaceuticals, whereas professional services such as consulting firms pay high. In addition to differences in technology across industries affecting compensation, the introduction of new technology within an industry influences pay levels.
People References
Better understanding of employee preferences is increasingly important in determining external competitiveness. Markets, after all, involve both employers’ and employees’ choices
Organization Strategy
The observable benefits of higher wages may include: higher , pay satisfaction, improved attraction and retention of employees, and higher quality, effort, and/or performance
Employer Size
Relationship between organization size, ability to pay, and pay level is consistent with economic theory that says that talented individuals have a higher marginal value in a larger organization because they can influence more people and decisions, thereby leading to more profits.
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Source : Milkovich, G., Newman, J., Gerhart, B. (2019). Compensation (12th edition) Chapter 7
RELEVANT MARKETS
Defining The Relevant Market
relevant markets is a big part of figuring out how and how much to pay
e-Compensation
Select several companies that you believe might be labor market competitors
(e.g., Microsoft, Oracle, IBM; or Johnson & Johnson, Merck, Pfi zer). Compare their job postings on their Web sites. Do any of the companies list salaries for their jobs? Do they quote a single salary? Do they allow room for haggling?
The data from product market competitors (as opposed to labor market competitors) are likely to receive greater weight when:
1. Employee skills are specific to the product market (recall the differences in Boeing millwrights versus GE locomotive millwrights).
2. Labor costs are a large share of total costs.
3. Product demand is responsive to price changes. That is, people won’t pay $4 for a bottle of Leinenkugel; instead, they’ll go to Trader Joe’s for a bottle of Charles Shaw wine, a.k.a. “two-buck Chuck” (the best $2 wine we have ever tasted)
4. The supply of labor is not responsive to changes in pay (recall the earlier low-wage, low-skill example).
Globalization of Relevant Labor Markets:
Offshoring and Outsourcing
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Source : Milkovich, G., Newman, J., Gerhart, B. (2019). Compensation (12th edition) Chapter 7
COMPETITIVE PAY POLICY ALTERNATIVES
What Difference Does the Pay-Level Policy Make?
The basic premise is that the competitiveness of pay will affect the organization’s ability to achieve it compensation objectives, and this in turn will affect its performance.
Pay with Competition (Match)
A pay-with-competition policy tries to ensure that an organization’s wage costs are approximately equal to those of its product competitors and that its ability to attract applicants will be approximately
equal to its labor market competitors
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Source : Milkovich, G., Newman, J., Gerhart, B. (2019). Compensation (12th edition) Chapter 7
Lead Pay-Level Policy
Fairness/justice perceptions (how much they receive) and procedural (what process was used to decide how much), matter
Research suggests that high pay levels reduce turnover and absenteeism
High pay levels only have beneficial effects on performance when the pay level itself depends on performance
Force the employer to increase wages of current employees to avoid internal misalignment and murmuring.
A lead policy may mask negative job attributes that contribute to high turnover later on (e.g., boring assignments or hostile colleagues)
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Maximizes the ability to attract and retain quality employees and minimizes employee dissatisfaction with pay.
Negative effects:
Source : Milkovich, G., Newman, J., Gerhart, B. (2019). Compensation (12th edition) Chapter 7
Other Competitive Pay Policy
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Not by Pay Level Alone: Pay-Mix Strategies
Some obvious alternatives include performance driven, market match, work/life balance, and security. Incentives and stock ownership make up a greater percent of total compensation in performance-driven policies.
Lag Pay-Level Policy
if a lag pay-level policy is coupled with the promise of higher future returns (e.g., stock ownership in a high-tech start-up firm), this combination may increase employee commitment and foster teamwork
Different Policies for Different Employee Groups
Many employers adopt different policies for different business units that face very different competitive conditions
Source : Milkovich, G., Newman, J., Gerhart, B. (2019). Compensation (12th edition) Chapter 7
Pay Mix Choice
Pitfalls of Pies
The possible volatility in the value of different pay forms needs to be anticipated. Volatility of stock value could changes the total pay mix.
Keep in mind that the mix employees receive differs at different levels in the internal job structure.
Employer of Choice/Shared Choice
Some companies compete based on their overall reputation as a place to work or “employer of choice”, related to employer branding.
Shared choice begins with the traditional alternatives of lead, meet, or lag. Then adds a second part, to offer employees choices in the pay mix. An example is Netflix. Each November, employees have their performance evaluations. In December, each employee chooses how much compensation to receive in cash and how much to receive in stock options.
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Source : Milkovich, G., Newman, J., Gerhart, B. (2019). Compensation (12th edition) Chapter 7
CONSEQUENCES OF PAY-LEVEL AND -MIX DECISIONS
Efficiency
A variety of theories make assumptions about relative pay and efficiency. Some recommend lead policies to diminish shirking and permit hiring better-qualified applicants. Others—such as marginal productivity theory—recommend matching. One study, using utility theory, concluded that a lag pay level policy was the best choice for bank tellers.
Fairness
Employers have many choices about how and where to invest their resources. Even if the decision is made to invest in improving people’s feelings about fairness of their pay, there is little research to tell us this will improve employees’ overall feeling about fair treatment in the workplace.
Compliance
The employer must pay at or above the legal minimum wage. Pensions and health care are considered part of every citizen’s economic security and are regulated to some degree in most countries. Employers must also exercise caution when sharing salary information to avoid antitrust violations.
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Source : Milkovich, G., Newman, J., Gerhart, B. (2019). Compensation (12th edition) Chapter 7
Case Study: Two-Tier Wages
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Source : Milkovich, G., Newman, J., Gerhart, B. (2019). Compensation (12th edition) Chapter 7
Summary
The external competitiveness policy—pay level and mix of pay forms—has profound consequences on the organization’s objectives. More research is needed to guide us in making decisions.
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There is no ‘going rate’ and so managers make conscious pay level and mix decisions influenced by several factors
There are both product market and labor market competitors that impact the pay level and mix decisions
Alternative pay level and mix decisions have different consequences
Source : Milkovich, G., Newman, J., Gerhart, B. (2019). Compensation (12th edition) Chapter 7
Does Industry Affiliation Influence Wages?�Evidence from Indonesia and the Asian Financial Crisis
Mehta, A., & Sun, W. (2013). Does Industry Affiliation Influence Wages? Evidence from Indonesia and the Asian Financial Crisis. World Development, 51, 47–61.
Latar belakang
Penelitian ini berfokus pada pengaruh afiliasi industri dan Asian Financial Krisis (atau Krisis Moneter) di Indonesia pada industri ketenagakerjaan Indonesia. Adanya Krismon berdampak pada perpindahan tenaga kerja, industri, hingga preferensi karyawan yang membuat industri ketenagakerjaan menjadi lebih informal dan tidak terlacak secara tertulis.
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Pemberian upah (wage) di setiap industri berbeda karena berbagai faktor yang mempengaruhinya.
Kondisi ketenagakerjaan Indonesia saat Krismon
Adanya perbedaan ini disebut IWDs (inter-industry wage differentials), atau perbedaan upah antar industri.
Penyebab IWDs sendiri dari berbagai faktor, mulai dari pendidikan, firm size, level profitability, level productivity, dll.
Minimnya pekerjaan dengan upah yang bagus saat krismon.
Tenaga kerja rela bekerja long-hours.
Pekerja cenderung memilih bekerja di industri yang gajinya besar (manufacture, dll.)
Adanya perubahan demand industri, dimana pekerjaan dengan skill dan gaji rendah mulai ditinggalkan.
Orang-orang cenderung beralih ke self-employment dibanding menganggur. (contoh: membuka UMKM, dll.)
Employers cenderung tidak dapat mempelajari produktivitas karyawan baru pada pekerjaan sebelumnya, mengingat banyaknya pekerja yang bermigrasi untuk mencari pekerjaan, dan tidak adanya jejak tertulis karena tingginya informalitas di pasar tenaga kerja.
Pekerja mengalami desperation sehingga rela mengambil pekerjaan apapun.
Mehta, A., & Sun, W. (2013). Does Industry Affiliation Influence Wages? Evidence from Indonesia and the Asian Financial Crisis. World Development, 51, 47–61.
Rumusan masalah
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Mehta, A., & Sun, W. (2013). Does Industry Affiliation Influence Wages? Evidence from Indonesia and the Asian Financial Crisis. World Development, 51, 47–61.
Hasil dan pembahasan
Penelitian ini menggunakan data dari Indonesia Life Surveys (IFLS). Data yang ada terbagi menjadi beberapa wave, yaitu:
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Mehta, A., & Sun, W. (2013). Does Industry Affiliation Influence Wages? Evidence from Indonesia and the Asian Financial Crisis. World Development, 51, 47–61.
Adanya karakteristik karyawan yang tidak terobservasi oleh HR mempengaruhi tinggi-rendahnya IWDs. Hasil yang ditemukan menunjukkan bahwa IWD pada industry-specific human capital dan gender differences sangatlah kuat.
Ditemukan bahwa tingginya upah di sektor utilities disebabkan oleh adanya gold-plating di beberapa sektor terbatas dan adanya implikasi dari upah di sektor agriculture yang mengalami transformasi struktur, migrasi, dll. Hal ini terjadi karena sektor lain seperti manufacturing cenderung lebih diminati.
Hasil penelitian ini menciptakan dua keraguan:
- Pro-manufacturing policy penting untuk pertumbuhan upah (wage-growth).
- Premi upah manufaktur pada data yang digunakan dapat dibedakan dari premi berbasis firm-size. Hal ini menciptakan ambiguitas terkait apakah pemerintah tertarik untuk meningkatkan upah karyawan berdasarkan ukuran perusahaan atau sektor usaha.
Data
Kesimpulannya, demand karyawan sangat berpengaruh pada IWD. Pada saat krismon, karyawan lebih memilih sektor manufacture yang upahnya besar. Hal ini terjadi karena saat krismon, karyawan cenderung harus melakukan survival.
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Mehta, A., & Sun, W. (2013). Does Industry Affiliation Influence Wages? Evidence from Indonesia and the Asian Financial Crisis. World Development, 51, 47–61.
Thanks!