Creative Brief
Influencer Content Toolkit
August 2024
Meet Everlane
I N T R O D U C T I O N
At Everlane, we want the right choice to be as easy as putting on a great T-shirt.
That’s why we partner with the best, ethical factories around the world. Source only the finest materials. And share those stories with you—down to the true cost of every product we make.
We believe in making timeless pieces with the least impact on the planet, and live by our three sustainability principles of Keep Earth Cool, Keep Earth Clean, and Do Right By People.
TOMMY JOHN CONTENT TOOLKIT
EVERLANE CONTENT TOOLKIT
EVERLANE CONTENT TOOLKIT
TOMMY JOHN CONTENT TOOLKIT
How Everlane is Different
A Sustainable Vision
Everlane’s mission has always been rooted in creating ethical basics that last, which is inherently more sustainable. Everlane uses three pillars of Keep Earth Cool, Keep Earth Clean and Do Right By People to guide our business and creating clothes with the least impact on the planet. We have a goal to be net-zero carbon by 2050, with a 55% reduction by 2030 from our 2019 baseline.
OUR FACTORIES Ethical approach. We use Science Based Targets to measure our progress, and in 2022 we shared that we have already seen a 20% reduction in the first three years. Read more about this important work in our annual Impact Report
Quality Products, Designed To Last
At Everlane, we’re not big on trends. We want you to wear our pieces for years, even decades, to come. We carefully consider our materials and work with production partners to reduce waste, chemicals, and plastics that endanger our planet's ecosystems. Think timeless style, and pieces you can wear season after season.
Ethical Factories
There is little transparency into production and sourcing processes, which is why we put a lot of emphasis researching, identifying, and vetting the best factories and partners around the world that align with our brand mission and goals. We have strong personal relationships with the teams at our partner factories, and each factory is visited multiple times a year, and given annual compliance audits to evaluate factors like fair wages, reasonable working hours, and health and safety — we set high standards for performance and prioritize continuous improvement.
EVERLANE CONTENT TOOLKIT
I N T R O D U C T I O N
Everlane Utility Bottoms Campaign
The Ask & Deliverables
EVERLANE CONTENT TOOLKIT
Delivery Shot List:
1 Video/5-7 IG stories
Utility Bottoms
At Everlane we offer clothes with longevity and versatility. We use better for the planet fabrics and quality craftsmanship to ensure that when you buy with us you buy quality pieces that will contribute to your forever wardrobe. With that in mind we want you to highlight our new Utility Bottoms.
Please style three outfits showcasing the Utility family. The first outfit should highlight the original Utility Barrel style in your colorway preference and for the other two looks please choose two other Utility styles from the four offered on slides 6-7, and speak to the difference in the silhouette styles.
Please send through additional links to pieces from our site that you would like to style them with. We ask that all clothing items be from Everlane, but for accessories (such as bags, hats, jewelry & shoes), you’re welcome to use your own if you’d like.
NOTE: Please ensure your clothes are steamed when filming
Outfit 1
Outfit 2
Outfit 3
Women’s Product & Styles
Outfit 1 - The Utility Barrel Pant - choose color
Women’s Product & Styles
The Utility Wide-Leg Pant
The Utility Straight Leg Pant
Outfits 2 and 3 - choose two from the below
The Utility Curve Pant
N E E D T O R E A C H U S ?
E v e r l a n e @ v i l l a g e m a r k e t i n g . c o m