A G E N D A

WHAT WE ACHIEVED TOGETHER

TRACKS PRESENTATION

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WHAT WE ACHIEVED TOGETHER

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An open process

• Transparency and contribution is at the heart of our project
• So we had the idea to also apply it to our design process to shape the future of the app �
• We really want to build things together
• We are not only a database, we are a community�
• We have a treasure we want to share
• to a maximum of people around the world
• in order to improve health, our planet and society as a whole

🔥 Creativity ! 🔥

The creativity phase was the most successful one, with a lot of small meetings and lots of proposals

It brought more people to discover the project more in depth

Consolidation - the hard work !

• A successful user survey (400+ respondents)
• although not perfect we were surprised by its reach in a very limited timeline
• it really gave useful information to each track
• Thanks everyone for answering and spreading the word ! �
• Trying to understand viable paths for the future of the app
• Feature choice and roadmap
• Market study and SWOT analysis
• Values alignment
• Impact�
• We did a non exhaustive and humble work
• but it helps us understand better how to go from dream to reality
• also it helps checking that we are following our values and goals
• it is publicly documented and remains for future investigations

During the presentation

• Please mute your microphone 🔇
• Do not hesitate to say hello and tell your country in the chat
• If you have questions: please ask them in the chat and we will answer in the forum later

🗒️

Let’s show the tracks !

THE TRACKS

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Track #1 Contribution App

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Consolidation team: Alex, Camilo, Manon, Marius

Working document of this track

The contribution Track

Contribution is at the core of our crowdsourced project

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• Contribution is at the core of the Open Food Facts project
• Today the community drivers are experienced contributors. We want to enlarge our “fanbase” using guidance and gamification.
• We want everyone to be able to participate, be it only by signaling an issue.

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Explanation of choices / Alignment / Impact

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• From the user survey, we realised that:
• A key motivation factor for contributor is their impact on the data quality
• The idea to have a leaderboard, mini-games or badges was not as successful as we expected (but survey does not include future potential users)
• Users express clearly a need for guidance. This was also suggested to us by a professional designer team (feature discoverability).
• This project focuses mainly on contributors
• but more contribution also means a higher awareness on food (and ambassadors of such awareness)
• We try to keep some virality, to help gain a large user base
• But can increase Open Food Facts impact
• help bootstrap local communities in new countries
• Increased quality:
• benefits all re-users
• increase partners and institutions trust
• help research

Our 3 main focus

• Nursing the users to encourage contribution:
• Better guidance throughout the onboarding, sharing information about the impact of each contribution, etc. �
• Make contribution more accessible:
• Easy small report
• Enable help from advanced users
• More information about producers�
• Nudge contributions:
• The basis for a rewarding system for users (badges, leaderboard)
• Get more insights about the way users contribute to improve our tools
• Notifications

Highlights of our features

Adding contextual pop-up messages within the app can improve the user onboarding and overall experience.��To motivate our users, we could share:

• Explanations about the impact of the contribution
• Information about how to navigate the project Open Food Facts
• The latest features
• The various ways to contribute
• etc

Highlights of our features

Alternative option

Adding contextual pop-up messages within the app can improve the user onboarding and overall experience.��To motivate our users, we could share:

• Explanations about the impact of the contribution
• Information about how to navigate the project Open Food Facts
• The latest features
• The various ways to contribute
• etc

When I consult a product sheet, I would be able to instantly signal data quality state. Knowing that a field is correct or incorrect is a very rich information. It would nudge the data quality team to go fix these issues.

Highlights of our features

Many applications and sites are using this mechanism to reward users.

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We believe that rewarding users with badges would reinforce the engagement and encourage contribution.

Highlights of our features

Adding contextual pop-up messages within the app can improve the user onboarding and overall experience.��To motivate our users, we could share:

• Explanations about the impact of the contribution
• Information about how to navigate the project Open Food Facts
• The latest features
• The various ways to contribute
• etc

Track your progression and see where you stand among all other contributors ;)

All features - Roadmap

For more detail

SWOT Analysis

Contribution - Values and Impact

Open Food Facts mission: Provide open data, knowledge, tools and support for everyone to empower them to have the greatest positive impact on the food system.

• A more accessible way to participate in the construction of the database
• Contribution is at the core of the Open Food Facts project

Impact:

• Improve the quality of the database, both in qualitative and quantitative
• A way to strongly engage our fanbase, which has a positive on the community as a whole
• Be able to assess new indicators and take action from it

Track #2 Personal App

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Explored by:

• Edouard
• Emeline and Ben Sobotta
• John Gomersal
• Pierre�

Working document of this track

Personal App features

• Personal tracking of one’s consumption
• Healthiness
• Environmental impact�
• Consumption entry
• Short term to demonstrate impact: New batch scanning feature (e.g. when storing purchases)
• Longer term: receipt scanning, data from stores (fidelity cards)�
• Reports
• Calorie tracker
• Personal budget
• Carbon impact
• Food coach

Receipt mode + Item matching and Shopping mode

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Self-tracking - Carbon Footprint and Packaging

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Self-tracking - Balanced diet

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Personal App - Roadmap

For more detail

If we focus on batch scanning rather than receipt analysis, we could have a full MVP for the carbon impact and packaging in under 2 months, that’s able to demonstrate the value of scanning every item you buy in Open Food Facts.

Personal App - Possible long term vision

• Purchase Receipts scanning?
• Use AI to describe what you buy or take a picture of your fridge?
• Partner with distributors to import purchase data from fidelity cards

SWOT Analysis

Values alignment and Impact

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• Summarized transparent information tailored to each individual's helping them make more informed choices
• Make the knowledge more relevant and easily digestible
• Having your weekly food footprint, or your health recommandation weekly report are AHA moments that might lead people to change their habits
• Personal food carbon / waste tracking does not exist 1000 times elsewhere.
• Receipt management is often proposed in isolation to actual valuable features (like personal analysis for health/environment)

Track #3 Community Extensions

OPEN THE NEXT MOBILE APP!

Explored by:

• Danielius Ašmontas
• Esteban
• John Lianoglou
• Stéphane

Working document of this track

Thinking outside the app

• A great problem to have: 100 very diverse and very interesting use cases
• We have limited resources, we can’t do it all
• Explore, prioritize and focus on a few of the most impactful use cases?
• Or empower the community to extend the app to cover most of the use cases in an easy, collaborative and transparent way!

A small part of the collaborative brainstorming board - May 2023

Community Extensions

From the user survey:�- Lots of interest and 90 ideas of extensions that people would use�- People interested to help create extensions if no code is needed:�“I don't know if I would be able, but let's talk about It!”�“Yes, if possible with a predefined set of conditions and actions so no programming skills are required.”

• Catalog of extensions that can be activated in the Open Food Facts app (and web site!)
• Extensions can be created by individuals or groups, without code
• Extensions add features to the app and site:
• New knowledge when scanning products
• New scores and criterias to choose products
• New reports to track and explore one’s consumption
• New integrations with external apps and services

Community Extensions features

• Create new knowledge panels for tags (ingredients, labels, categories, brands etc.) to display information, recommendations or actions
• e.g. a sustainable seafood guide can display information about fishes contained in products
• e.g. Foodwatch campaigns
• Compute new measures and scores
• e.g. fat protein units to estimate insuline requirements for diabetes (ask from user survey)
• Create new product attributes for food preferences
• e.g. ethics of brand / company, FODMAPs (asks from user survey)
• Create reports for one’s consumption (multiple products)
• e.g. distribution of Nutri-Score, calorie counter, products and/or packaging weight counter
• can be computed and displayed instantly (as you scan) or on a list of products (e.g. week by week consumption)
• Create new integrations to external apps and services
• e.g. export scanned products to services like Grocy, meal planners etc.

How extensions could be created

For the first iteration of extensions, we could create:

• a new community-extensions GitHub repository
• 1 folder per extension for configuration files, icons etc.
• easy to edit configuration files
• e.g. yml or table sheets
• server-side serving of new knowledge panels, scores and attributes
• allows extensions to work on both apps (OFF and possibly others!) and website

Sample table to configure new knowledge panels

Community Extensions SWOT Analysis

Community Extensions - Roadmap

• Start with the easiest extension types first (e.g. knowledge panels)
• For each type: 1st iteration with backend/app/web support, doc, example extension

Community Extensions - Values and Impact

Open Food Facts mission: Provide open data, knowledge, tools and support for everyone to empower them to have the greatest positive impact on the food system.

• Accessible (no code) and inclusive (can be created by all and for all)
• Transparent and open source no-code (config, data, formulas) for all extensions
• Collaboration within and between communities to create and maintain

Impact:

• Make the app deeply relevant to many more people
• Access to many more users through the�existing communities of organizations�who create (and promote) extensions

Track #4 Knowledge & Social App

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Participants: @Gala, @Raphael, @VincentM

Working document of this track

Knowledge App - start point

• Additional content on labels: a sort of requirement sheet
• Additional information on the origin, a producer
• Links to CSR reports + articles

• Additional content additives & allergens
• Have detailed nutrient information about raw products, and make it easy to find products with certain characteristics (ex. high level of iron)

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source: Boussole des labels

Current knowledge panel on labels in our app

• Educational content on the overall impact of food system (ex. 1/4 of carbon emissions worldwide)

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General observation

1) more transparency on labels / allergens / additives

2) more educational content on food system

Knowledge App survey results

What kind of additional information on a product, an additive, a food label or a producer you’d like to see ?

Recurrent answers (not in order of importance):

• Interpretation of ingredient lists
• Producer
• Origin
• Additives
• Allergens
• Potentially harmful ingredients
• Product recalls
• “Better” alternatives
• Carbon footprint
• Ethical aspect (human & animal well-being)
• Possibility to add other info (storage, cooking, recycling)
• Price

If you’re interested in food labels, what questions do you have concerning food labels (such as organic, vegan, fair trade, etc) ?

Recurrent answers (not in order of importance):

• Requirement sheets (cahier des charges) that a label implies
• How trustworthy is it
• Who is behind
• Differences between similar labels
• Simple explanations of complex processes
• Seeing products that are vegan or gluten-free through their ingredient list (not necessarily bc it has a label)

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Knowledge App results

Health & healthy eating seems to be the predominant desire.

Which kind of educational content would bring value to the app in your opinion?

Recurrent answers (not in order of importance):

• Data visualizations
• Games & quizzes
• Articles
• Links to studies, resources of health/environmental organisms
• Reference list (for further reading)
• Info on
• pesticides/herbicides
• food legislation
• carbon footprint
• nutrition & health
• helping choice making
• on producer allegations
• Short videos
• Content tailored for kids
• Fun/historical facts about some products
• Better alternatives

Proposed roadmap : a number of features

M= month

d = days

SWOT Analysis

Knowledge app - Values and Impact

• more inclusive
• addressing ingredients that are harmful to some (food allergies)
• adapting messages to countries
• reporting information that is neutral
• our position is not one of activism, but relying on trusted sources, backed by science
• collaborative
• new ways of contributing with educational content creation

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Impact: furthering transparency on Open Food Facts by shining light on an opaque ecosystem of food labels, additives & allergens.

Hopefully producers & public authorities will pay attention too ;)

Through added knowledge, consumers will have better understanding the food system as a whole.

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Social App

• Allowing users to subscribe/follow people & their customised public lists

• Sharing customised Lists (ex. My Keto diet) on the app & outside it

• Connecting with other users (inside the app vs. Forum, Slack, social media…)

Feature retained: possibility to make one’s List(s) public or shareable at least & also adding products to “My Favorites”.

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Ben J.

My lists

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Social App: results

Less that ⅓ show interest in this feature (but it’s to be noted that ⅓ of the respondents age is 50+ which could affect this view)

(Even less interest in the French survey: 63% not at all interested)

A bit more interest in the List feature with 34% who are keen on it. However, the majority are not into it.

Social App: results

A bit less than ⅓ of respondents would be interested in a Chat feature within the app. It may be that although people like the collaborative nature of the project, they don’t necessarily feel the desire to connect with the other members.

Track #5 Open Food Facts for �family, groups, and professionals

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Participants: @Blizzzard, @Ibsen Giovanni BAZIE, @Charles Nepote�Working document of this track

Poll

Open Food Facts for family, groups, and professionals

Eating is a necessity for every individual, but often this activity is eminently social: as a family, with friends or colleagues, accompanied by professionals, or as part of communities of interest (orphan diseases, fans, taster communities, solidarity grocery shops, etc.), we have to select products, buy them, check their stock, sometimes recommend them, and so on.

Three new features:

• Collaborative lists: work collaboratively on private lists with some groups: family, etc.
• Add history features to collaborative lists.
• Add specific data to the products in the lists (alerts…)

SWOT Analysis

Collaborative lists - Values and Impact

Open Food Facts mission: Provide open data, knowledge, tools and support for everyone to empower them to have the greatest positive impact on the food system.

• Accessible and inclusive (lists can be created by all and for all)
• Transparent and open source
• Collaboration is the core of these features (even if private); they can encourage more global collaboration to the project

Impact:

• New usages made possible thanks to the genericity of lists
• More installs: current users will want they relatives to install the app; some users will want to try a generic solution for their lists of products
• More regular usage: eg. shopping lists are frequently used
• Deeper usages of Open Food Facts (thanks to more frequent usages)

NEXT STEPS

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A poll and a decision

• A poll to get the feeling of the community
• It will last whole summer
• For each track you will be able to give your opinion on a 5 choice scale: 🟢 excellent, 🔵 good, 🟡 passable, 🟠 mediocre, 🔴 to reject
• You have full access to every document of the process
• We will publish the results
• A decision
• In September
• In case of a lack of a clear consensus, the decision of what to do next will be acted by the board of Open Food Facts
• We are waiting for you at Open Food Facts days
• in Paris - 20 / 21 / 22 October 2023
• A unique occasion to work all together to make all this happening