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Usability Study - Research

Presented by

- Team Akash & Punish

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Testimonial

Designer, Educator, Entrepreneur

Founding Partner, UX Reactor

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Index

Executive Summary
Study Overview
Prioritized Insights
Positive Findings
Resources

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a. Executive Summary

Reporting & Communication

Research goal -
To figure out what users are thinking about Collej.
To Figure out if users are able to navigate the website easily.

b. Top 3 Insights -

Insight No. #4 Less Clarity More Confusion
Insight No, #5 Exploration vs Exploitation
Insight No. #7 Partial sweet eXperience

c. Responsibility -

Akash - Participant recruitment, Interviews, Synthesis, Report Preparation
Punish - Participant recruitment, Interviews, Synthesis

d. No. of participants talked to - Total of 8 participants.

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b. Study Overview

Reporting & Communication

We conducted remote session with participants where interview was being held to achieve our goal.

We did a survey to recruit appropriate candidates for our usability study that fit as per our defined criteria and user segments.

a. Methodology

Moderated Remote Usability Study

Online Survey

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b. Study Overview

Reporting & Communication

b. Participant details

Participant	Age group	Background
P1	18-25	Student in Design Field
P2	18-25	Student in Non-Design Field
P3	18-25	Student in Non-Design Field
P4	26-35	Design Working Professional
P5	18-25	Student in Design Field
P6	18-25	Working Professional
P7	26-35	Design Working Professional
P8	26-35	Working Professional

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Mistaken Assumption

Recommendations:

1

LOW

Findings

Users tend to incorrectly assume to be true at first glance.

RQ’s -> If people are exploring collej website, how are they recognizing or perceiving collej as a brand ?

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UnExpected Confirmation

Recommendations:

2

MODERATE

Findings

After Confirmation of their misunderstanding, if they do not feel get a wow feeling, then this might lead to high bounce rate

RQ’s -> How much people are willing or excited to join or become a collej member ?

RQ’s -> What do they really think about the benefits about the membership ? and What do they expect out of this ?

For Insight #2,#3 and #4

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#2 Exploration vs Exploitation

Recommendations:

5

SEVERE

Findings

By creating free meaningful content that is in-aligned with current and latest standards will lead to huge attraction of users ultimately increasing the exploration of the page.

#1 Power of Free

-> The more users explore the resources available, and the more dissatisfied they are, they will get stuck in a loop of exploration.

-> But the more users are satisfied with minimal exploration, the more chances are the users will start exploit (taking positive action) the website for their own good.

# What users think about the program ?

# What factors affect them to take the program ?

# What are their expectations from the program ?

For Insight #5 only.

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Memory loss

Recommendations:

3

MODERATE

Findings

Poor remembrance can create negative impact among users.

RQ’s -> How much people are willing or excited to join or become a collej member ?

RQ’s -> What do they really think about the benefits about the membership ? and What do they expect out of this ?

For Insight #2,#3 and #4

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Less Clarity More Confusion

Recommendations:

4

SEVERE

Findings

Users will be still in confusion mode if any a bit of their type of information which they need for clarity is missing, this will lead to drop-off.

RQ’s -> How much people are willing or excited to join or become a collej member ?

RQ’s -> What do they really think about the benefits about the membership ? and What do they expect out of this ?

For Insight #2,#3 and #4

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Learning vs Earning Opportunity ( #Mental Model Insight )

Recommendations:

6

MODERATE

Findings

Users those who think the site is made for hiring are inclined towards job opportunity in near future.

RQ1 - # What do users think the website should be in a way they expect ?

RQ2 - # How recommendations from users can help increases the improvement for collej website ?

For Insights #6, #7

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Partial sweet eXperience (#Hypothesis )

Recommendations:

7

SEVERE

Findings

The cause of Disappointment can be cured by giving users a sweet taste of experience that mostly fits their wants/needs but fulfills partially at the current moment and can lead to increase in interest.

RQ1 - # What do users think the website should be in a way they expect ?

RQ2 - # How recommendations from users can help increases the improvement for collej website ?

For Insights #6, #7

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c. Prioritized Insights

Reporting & Communication

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d. Positive findings and feedbacks

Reporting & Communication

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e. Resources

Reporting & Communication

Combined response participants sheet - https://docs.google.com/spreadsheets/d/—--US7To3PcgPIWympYSOCbms/edit?usp=sharing
Recording links - https://docs.google.com/spreadsheets/d/1P—-----------------z1lPIDM/edit?usp=sharing
Synthesis Sheet - https://docs.google.com/spreadsheets/d/1K—----------UrVf0kMl32yg/edit?usp=sharing
Findings, Insights and Recommendations - https://www.figma.com/file/vglWafobtZAj0fpEexXQIV/Usab==------h-%26-Punish?node-id=0%3A1
Usability Guide - https://docs.google.com/document/d/1y7FupJZJH87—-----------WFko/edit?usp=sharing

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Happy Ending !