VR STORE SOLUTIONS
Retail stores reimagined infinitely
BUSINESS CONCEPT OVERVIEW
VR STORE
Virtual Retailers
REAL TIME INTERACTION
Virtual Space
Virtual space customization
LIMITLESS CUSTOMIZATION
Buy in real time
INTEGRATION WITH E-COMMERCE
ASSUMPTIONS & TESTS
PROBLEM & PROBLEM IDEATION
BUSINESS MODEL
NEXT STEPS
TABLE OF CONTENTS
01
03
02
04
Current solution premise for our problem
The path and thought process behind our premise
What we aim to achieve and how
Key point of action
PROBLEM IDEATION
Mind Mapping and Brainstorming
KEY ASSUMPTIONS
Technical and Operational Feasibility of VR Stores
Lasting, Significant Impact on Retail Sectors + Low-Zero Adaptation
Lack of Connection and Immersion is a Significant Consumer Pain Point
There’s enough Geographic/Local Concentration of Target Customers to create a local market.
1
2
3
4
Research Tests for Phase 2
Operational Parameters:
What are the key cost drivers for a VR platform?
What Bottlenecks will we face as we scale?
Consumer Psychographics:
Industry Research:
Competitive Landscape:
Which facets of in-person have an outsized impact on Consumer Well-Being?
Which components of Virtual experiences are unique and valuable to consumers? (Over and above in-person)
Which Retail Sectors are facing long-term, structural adjustment?
Which Sectors are facing non-financial barriers to adjustment?
Who’s our biggest, toughest competitor likely to be?
What’s the overall competitive landscape and dynamic?
LEAN CANVAS BUSINESS PLAN
Conceptualization and Planning
LEAN CANVAS BUSINESS PLAN - 1
LEAN CANVAS BUSINESS PLAN - 2
LEAN CANVAS BUSINESS PLAN - 3
NEXT STEP & RESEARCH AGENDA
Netnography - Digital Shopping Forums and Online Gaming Communities
Consumer Survey and Interviews
Prototype / M.V.P of a Virtual Store, e.g. on Roblox
Informational Interviews and Industry Reports on VR Experiences
Interviews with Retail Operators in F&B, Apparel, and Fashion
Connect with Small Business Associations (Provincial + Municipal)
Consumer-Side
Ops/Technical
Industry Research