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AnimaLive! is the leading manufacturer of IAAPA award-winning interactive animation products
AnimaLive!’s installations include: Barbie, National Geographic, Europa–Park, Butlins Holiday Parks, Happylon FEC, IFEC, Merlin Entertainments, Sea Life and Warwick Castle brands.
AnimaLive! interactive products have been used for: theatrical shows, edutainment, themed attractions, partyroom hosting and interactive information points.
AnimaLive! x Sparky’s World
As the most popular franchise of Family Entertainment Centers in the Middle East, Sparky’s guarantees shared fun, thrills and games for all ages.
Sparky’s is themed entertainment at its best: where lasting memories are created and there’s always more to explore and experience, visit after visit. AnimaLive! believe we can enhance that experience, bringing enhanced enjoyment to customers and value to the Sparky’s brand.
Meet the Sparky’s fireflies
Sparky’s is home to five inspiring fireflies. These lovable characters each have their own personality, superpower and hobbies, making each truly unique.
Our young Guests have a natural instinct to identify with recognisable and aspirational characters that inspire them. They connect instantly with their favourite buddy and love to be taken on a journey together.
Enter Sparky’s interactive universe!
AnimaLive! offers the opportunity to bring Sparky’s amazing fireflies to life.
In an interactive environment filled with adventure and discovery, we can create
a digital universe in which our five characters live together and have fun. While buzzing around, they’ll have real interactions with your Guests, making them part of their story, answering their questions and bringing exciting new activities to every occasion.
This opportunity will further develop Sparky’s own IP and integrate it throughout different areas of the Guest Experience. Through the magic of AnimaLive!’s proprietary system, real interactions between each Guest and their favourite characters will create unforgettable memories.
A unique experience every time
The interactive character of each connection and show guarantees a unique, jaw-dropping
experience every time. Animalive!’s cutting-edge technology combined with trained entertainers will offer the opportunity for personalized narratives, fun conversations and unforgettable experiences.
The Animalive! system comes with a wide variety of animations, environments and sequences to blend freely in an endless number of combinations.
Watch as Baruti the Meerkat gives you a run-through of one of our favourite pieces of work: National Geographic's Critter Cam which was installed in Kuwait and Guadalajara.
Recent projects:
National Geographic
Robert the Robot is a bespoke character utilised by the venue where he’s installed for entertainment and education through live animated interaction.
Recent projects:
Robert the Robot
This is AnimaLive!’s most recent work: the Barbie installation, which was recently set up and is now open at the Galleria Mall in Abu Dhabi.
Recent projects:
Barbie Dance Party
Technology overview
Proposal: developing Speed in 3D
Our longterm goal is to develop all 5 lovable fireflies as 3D characters and bring them to life. To enrich the Sparky’s universe even further, we will develop and integrate additional characters for them to interact with, expanding the Sparky’s brand narrative and value proposition..
As part of Phase 1, we propose to kick off the interactive system with Speed, the fastest firefly in the world! This orange hero will form the perfect host for our first location rollout and a great benchmark for the next phases. We’ll also include 2 of his friends as supporting roles during the animated sequences.
Bringing Speed to life
In addition to facial expressions and voice acting, the performer puppeteering our characters will receive a wide variety of animations and tools to bring Speed to life in the most realistic way. These basic animations will include but are not limited to:
• Wave
• Bow
• Point towards audience
• Dance
• Clap enthusiastically
• Twirl
• Fly in a loop
• Fly around extremely fast
Bringing Speed to life
Additionally, we will include longer animated sequences, 10 - 20 seconds each, in which Speed interacts with his environment, for example:
• Speed’s firefly friends join him to sing the “Happy Birthday” song for the birthday Guest
• One of his firefly friends comes into frame and asks Speed who he’s talking to, waves and leaves
• One of the other fireflies passes through in the background and
says hi to Speed and the guests