UMK-ITBM TRANSLATION & MANUSCRIPT CENTRE I TERMEZ STATE PEDAGOGICAL INSTITUTE

PROFESSIONAL DEVELOPMENT COURSE

EDUCULTURE EXCHANGE PROGRAMME 2025

Bridging Cultures, Inspiring Minds

MODULE 12

COMMUNICATION AND PRESENTATION SKILLS

DR. AZMAN BIN BIDIN

UMK-ITBM TRANSLATION & MANUSCRIPT CENTRE I TERMEZ STATE PEDAGOGICAL INSTITUTE

ONLINE I UMK CONEZION PUTRAJAYA MALAYSIA

COMMUNICATIONS AND PRESENTATIONS SKILLS

​

• Key elements of effective communication.
• Strategies for delivering an impactful presentation
• Engaging audiences by integrating technology.
• Practical exercise in academic and professional communication.

​

​

LEARNING OBJECTIVES

UMK-ITBM TRANSLATION & MANUSCRIPT CENTRE I TERMEZ STATE PEDAGOGICAL INSTITUTE

ONLINE I UMK CONEZION PUTRAJAYA MALAYSIA

​

• Understand key communication elements by learning clarity, listening, tone, and body language for effective interactions.

​

• Deliver confident, clear presentations by practising structured content, voice, and body language to enhance skills.

​

LEARNING OBJECTIVES

UMK-ITBM TRANSLATION & MANUSCRIPT CENTRE I TERMEZ STATE PEDAGOGICAL INSTITUTE

ONLINE I UMK CONEZION PUTRAJAYA MALAYSIA

​

• Use technology to engage the audience by incorporating digital tools and multimedia to make communication dynamic.

​

• Practise academic and professional communication by applying skills in writing, discussions, and presentations in real-world contexts.

​

KEY ELEMENTS OF

EFFECTIVE COMMUNICATION

UMK-ITBM TRANSLATION & MANUSCRIPT CENTRE I TERMEZ STATE PEDAGOGICAL INSTITUTE

ONLINE I UMK CONEZION PUTRAJAYA MALAYSIA

UMK-ITBM TRANSLATION & MANUSCRIPT CENTRE I TERMEZ STATE PEDAGOGICAL INSTITUTE

ONLINE I UMK CONEZION PUTRAJAYA MALAYSIA

​

Effective communication is the foundation of strong relationships and successful collaborations. It involves the intentional exchange of messages between two or more people, guided by essential components.

​

Basic elements of communication

​

1. Sender - The person who starts the communication. They have an idea or message and turn it into words or signals (encoding) that others can understand.

​

• Receiver - The person who gets the message. They read, hear, or see it, and then try to understand its meaning (decoding).

Basic elements of communication

​

3. Message - This is the actual information the sender wants to share. It can include extra meaning through tone of voice or body language.

​

• Medium - The way the message is sent. This could be a phone call, text message, face-to-face chat, email, or even TV/radio.

​

5. Feedback - The receiver’s response. It shows if the message was understood. Feedback can be direct (words) or indirect (actions)

​

Basic elements of communication

​

6. Noise - Interference (physical, psychological, or semantic) that disrupts or distorts the message during communication — like a bad signal, cultural differences, or unclear words.

​

• Context - The situation or setting. The environment and circumstances ( in private or in public place). The factors (physical setting, cultural background, social dynamics, and the relationship between communicators)

Basic elements of communication

https://www.thoughtco.com/what-is-communication-process-1689767

Key elements of effective communication

Enhancing communication skills reduce misunderstandings and promote better

interactions. Individuals and organisations can improve communication practices

with effective communication skills (Evolution Recruitment Solutions, 2021).

​

1. Empathy - Understanding others' feelings before speaking helps deliver messages thoughtfully and find common ground during disagreements. Empathy in communication, which involves understanding the emotions or perspectives of others, aligns with the

respect for cultural values that both the interviewers demonstrated during the interaction

in Awang, Maros, & Ibrahim (2012) research.

Key elements of effective communication

2. Listening - Active listening encourages open communication and builds trust. It involves fully concentrating, understanding, responding to, and remembering what is being said. Creating an environment where individuals feel heard promotes openness and trust.

​

• Clarity - Clear and simple messages reduce confusion and improve understanding. From Awang et al. (2012) study, Malay values (indirectness and politeness) can sometimes clash with the need for clarity. Hence, it is important to present the message concisely to ensure it is easily understood.

Key elements of effective communication

4. Non-verbal communication - Plays a critical role as Malay values of humility

and politeness are often communicated through tone, gestures, and facial expressions.

Key elements of effective communication

5. Be personable - Friendly interaction with colleagues promotes a positive and respectful environment.

​

6. Respect - Using polite language, staying focused, and active listening show respect and professionalism.

​

• Medium - Choosing the right communication method (email, call, face-to-face) enhances message effectiveness and avoids misunderstandings

​

Oxford English Dictionary (OED)

​

1. Officially included 12 new words that are commonly used in Malaysia, also known as "Manglish." These words reflect the unique culture, language, and everyday experiences of the people in the country.

​

• Highlights how language evolves by incorporating regional expressions and cultural influences, which is crucial for effective communication across diverse cultures.

Oxford English Dictionary (OED)

​

1. "Alamak": An expression of surprise or dismay. Alamak is often

a substitute of “OMG”, “oh no” and it can be an expression for a

state of shock, disappointment or disapproval.

​

"Nasi lemak": A popular Malaysian dish made with rice

cooked in coconut milk.

​

"Tapau": A term for taking away food, common in local food culture.

b.

c.

STRATEGIES FOR DELIVERING IMPACTFUL PRESENTATIONS

UMK-ITBM TRANSLATION & MANUSCRIPT CENTRE I TERMEZ STATE PEDAGOGICAL INSTITUTE

ONLINE I UMK CONEZION PUTRAJAYA MALAYSIA

Strategies for delivering impactful presentations

​

1. Plan

• Define the purpose and desired outcomes of the presentation.​
• Analyse the audience's background, expectations, and needs.​
• Develop relevant and concise material.
• Plan the delivery style (tone, pace, and body language)

Strategies for delivering impactful presentations

​

2. Prepare

• Use clear headlines, concise content, and supportive visuals.​
• Maintain a consistent design and format throughout.​
• Ensure all materials directly support the presentation's objectives.

Strategies for delivering impactful presentations

​

3. Practice

• Practice the presentation multiple times to ensure smooth delivery.
• Seek feedback from peers to identify areas for improvement.​

Strategies for delivering impactful presentations

​

4. Present

• Connect with the audience through eye contact and interaction.​
• Speak clearly and at an appropriate pace.​
• Demonstrate confidence through posture and tone.​

​

Aristotle's rhetorical appeals

​

Public speaking is more than just sharing information; it's about persuading, inspiring, and connecting with audiences. Aristotle, the ancient Greek philosopher, identified three core rhetorical appeals - ethos, pathos, and logos that remain fundamental to effective communication today.​ (Yoodli, 2023)

​

Aristotle's rhetorical appeals

​

1. Ethos (Credibility)

• Establish trust.
• Cite reliable sources.
• Project confidence.
• Emphasise ethical conduct.

Aristotle's rhetorical appeals

​

2. Pathos (Emotional connection)

• Understand the audience.
• Use storytelling.
• Evoke appropriate emotions.
• Empathise with the audience.

Aristotle's rhetorical appeals

​

3. Logos (Logical reasoning)

• Present clear and concise arguments.
• Use strong evidence.
• Address counterarguments.
• Use visual aids.

​

ENGAGING AUDIENCES

BY INTEGRATING TECHNOLOGY

UMK-ITBM TRANSLATION & MANUSCRIPT CENTRE I TERMEZ STATE PEDAGOGICAL INSTITUTE

ONLINE I UMK CONEZION PUTRAJAYA MALAYSIA

UMK-ITBM TRANSLATION & MANUSCRIPT CENTRE I TERMEZ STATE PEDAGOGICAL INSTITUTE

ONLINE I UMK CONEZION PUTRAJAYA MALAYSIA

​

Incorporating interactive platforms

(such as presentation tools or multimedia resources) could further enhance understanding by providing

more context and bridging cultural gaps visually,

through audio-visual cues.

​

Engaging audiences by integrating technology

​

According to The Collective (2024), engaging remote audiences requires adapting communication styles to digital formats. In today's digital age, integrating technology into presentations is essential for capturing and maintaining audience attention. Utilising interactive tools and platforms can transform passive listeners into active participants, thereby enhancing the overall effectiveness of the presentation.

​

Interactive Presentation Tools

​

• Kahoot!: A game-based learning platform that allows presenters to create quizzes, polls, and interactive slides, fostering real-time engagement and feedback. �
• Padlet: An online bulletin board where participants can post responses, ideas, and feedback, facilitating collaborative learning and discussion.​

​

Interactive Presentation Tools

Interactive Presentation Tools

https://kahoot.com/files/2019/10/Schools-How-it-works-HostLive-Screenshot.png

Interactive Presentation Tools

https://www.canva.com/quiz-maker/

AI-Powered Personalisation

​

• ChatGPT can generate personalized messages. A study in Scientific Reports shows that ChatGPT-created personalized messages

are significantly more effective than

non-personalized ones. (Matz et al., 2024)

​

• ChatGPT can organize and generate text suitable

for slides and suggest visual elements.

​

AI-Powered Personalisation

​

• DeepSeek also can create personalized messages that would increase engagement.

​

• Helps deliver content that’s more meaningful

and aligned with what users truly need.

​

• It generates clear, structured text from raw data and

can include matching visuals like charts and graphs.

​

Hybrid Engagement Tools

​

• Google Meet: A video conferencing platform that supports real-time collaboration through features like screen sharing, chat, and breakout rooms, enabling interactive sessions for both in-person and remote participants.​

​

• Zoom: Offers similar functionalities with additional features such as virtual backgrounds and polling, providing a versatile environment for hybrid presentations.

​

​

Hybrid Engagement Tools

Multimedia Integration (Videos,

Animations, Infographics)

https://www.newperspectivestudio.co.za/wp-content/uploads/2023/10/Importance-of-MultiMedia-Content-680x331-1.jpg

PRACTICAL EXERCISES IN ACADEMIC AND

PROFESSIONAL COMMUNICATION

UMK-ITBM TRANSLATION & MANUSCRIPT CENTRE I TERMEZ STATE PEDAGOGICAL INSTITUTE

ONLINE I UMK CONEZION PUTRAJAYA MALAYSIA

DRAB Technique

Active listening and effective communication.

​

• Demonstrate interest - Show genuine attentiveness.
2. Maintain eye contact.
3. Nod and use verbal responses during discussions.
4. Builds supportive and attentive communication environment.

​

DRAB Technique

​

2. Respect for the speaker - Listen without interruption or judgement.
1. Don’t interrupt.
2. Acknowledge their perspective and avoid judgement.
3. Fosters empathetic listening and inclusive conversations.

​

DRAB Technique

​

3. Ask clarifying questions - Ensure clear understanding and engagement.
1. Ask to understand better.
2. Show genuine interest in their message.

​

DRAB Technique

​

4. Bridge understanding gaps - Relate and summarise

for clarity.

• Paraphrase or summarise what was said.
• Link to your own experience.
• Confirms comprehension and shows emotional validation.

​

​

UMK-ITBM TRANSLATION & MANUSCRIPT CENTRE I TERMEZ STATE PEDAGOGICAL INSTITUTE

ONLINE I UMK CONEZION PUTRAJAYA MALAYSIA

End of Module Practice

1. Questions

​

​

​

​

​

​

​

​

Additional Notes

UMK-ITBM TRANSLATION & MANUSCRIPT CENTRE I TERMEZ STATE PEDAGOGICAL INSTITUTE

ONLINE I UMK CONEZION PUTRAJAYA MALAYSIA

The End

References

Awang, S., Maros, M., & Ibrahim, N. (2012). Malay values in intercultural communication. International Journal of Social Science and Humanity, 2(3), 201–205. https://doi.org/10.7763/IJSSH.2012.V2.96

Evolution Recruitment Solutions. (2021, July 29). 7 key elements of effective communication. Retrieved from https://evolutionjobs.com/exchange/7-key-elements-of-effective-communication/

Flevy. (2024, June 27). 4 Ps of effective presentations. Retrieved from https://flevy.com/blog/4-ps-of-effective-presentations/

INFORMS. (n.d.). The science of effective presentations: Using Monroe’s motivated sequence to communicate analytical findings. Retrieved from https://pubsonline.informs.org/do/10.1287/orms.2024.04.04/full/

​

References

Nulab. (n.d.). Mastering Monroe’s motivated sequence: A guide to persuasive speaking. Retrieved from https://nulab.com/learn/collaboration/monroes-motivated-sequence/

Nordquist, R. (2024, June 4). The basic elements of the communication process. ThoughtCo. Retrieved from https://www.thoughtco.com/what-is-communication-process-1689767

Selby. (2023, August 21). Tone of voice: a crucial element in effective communication explained. Everyday Speech. https://everydayspeech.com/sel-implementation/tone-of-voice-a-crucial-element-in-effective-communication-explained/

References

South China Morning Post. (2025, March 27). 12 words in Malaysia, Singapore-style English enter Oxford dictionary. Retrieved from https://www.scmp.com/week-asia/lifestyle-culture/article/3304135/12-words-malaysia-singapore-style-english-enter-oxford-dictionary

University of Louisville – College of Business. (n.d.). Unify and present: Using Monroe’s motivated sequence to teach team presentation skills. Retrieved from https://business.louisville.edu/faculty-research/research-publications/unify-and-present-using-monroes-motivated-sequence-to-teach-team-presentation-skills/

References

Yoodli. (2023, June 7). The power of ethos, pathos, and logos in public speaking. Retrieved from https://yoodli.ai/blog/the-power-of-ethos-pathos-and-logos-in-public-speaking

​