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WeRoute:

The Traffic Relief Rewards App for Smart Commuters!

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Proposal: Partnering with LA Metro to Bring Discounts on Transit and Tolls to Commuters for Relieving Traffic Congestion!”�

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Traffic Sucks! �

Vestibulum congue

Biggest Productivity Drain

In Human History

Stress is an Epidemic

20% of all C02�From Transportation

$300 Billion/yr. �STUCK in Traffic!

LA Holiday Traffic circa 2015, 2016, 2017, 2018, (2019?):

LA commuters spend 82 hours/ year in traffic!

  • TWICE the national average!

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Our Solution: Incentives�

STEP 3: Loyalty

Full Incentives cycle from Nudge to payment, reinforces optimal behavior

STEP 1: Nudge (Incentivize)

Nudge users to do good + avoid traffic w/ deep rebates $ (like for taking transit and rideshare).

STEP 2: Reward�Pay users proportionately and directly for their congestion relief habits and metrics.

Behavioral Economics -Nudge Theory

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Introducing WeRoute:

The Traffic Relief Rewards App!

How the App Works:

- Users earn Traffic Tokens (TT) based on their Congestion Relief Score!

�- Commuters can redeem TT for discounted goods + mobility services!

- Local Vendors sponsor token distribution thru Geo AdSpace!��- Browse the Rush Hour Rebates Marketplace for deals!

- Check your Green Light Loyalty Inventory of rewards!

- Highest scores earn mobility perks like Free Transit Fares!

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Taking “WeRoutes” and Getting “WeRouted”

“WeRouting” on WeRoute:

- “WeRouting” > Re-Routing !!

Good Congestion Relief Scores (and traffic tokens) can be earned in many ways and degree, including commuters not driving- during peak hours, taking alternate modes of travel, (like transit, rideshare, biking, and walking), carpooling, using ride hailing services (like Uber and Lyft), taking toll roads, scheduling trips and events outside of peak hours, lowering average Total Vehicle Miles Traveled (TVMT), Increasing relative Total Passenger Miles Travelled (TPMT), ordering delivery instead of takeout, and possibly the most important of all, avoiding congestion by rerouting to destinations using our qualifying alternate routes. “WeRoutes”! �

Incentivized Smart-Routing is not only the most effective way to reduce congestion and optimize flow, (and therefore earns the most traffic tokens), but it also facilitates the creation of our unique location-based advertising platform and loyalty discounts marketplace, called “Rush Hour”, which itself is the secret sauce of our traffic-busting technology. `

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Rush Hour Rebates Marketplace Tab

Rush Hour Rebates Marketplace:

Rush Hour = Happy Hour! (4-7pm)��

Innovative Discount Rebate Marketplace Platform. �- Enables incentivization for commuters to actually relieve traffic effectively. Commuters are automatically offered deep discounts to all qualifying local retailers and vendors physically-located and/or advertised on the “WeRoutes” they travel on. ��- Commuters can redeem the Traffic Tokens they’ve accumulated towards specially discounted goods and services at many of their favorite local retailers!

- Commuters can also spend their towards mobility and transportation services, including their local /regional transit system (bus, rail, subway), toll roads, carpool lanes, ride-hailing services (like Uber and Lyft), bikeshares, scooters, carshares (like ZipCar), microtransit, and more! ��- With enough Traffic Tokens, (and/or by subscription) users can even earn near-unlimited access to the LA’s entire suite of mobility services!

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Green Light Loyalty Inventory Tab

Green Light Loyalty Rewards Inventory:

- Users can check their Green Light Loyalty Tab

to see their stats, like their Traffic Relief Score, �current available, and Their Loyalty Status �at all their favorite local retailers!

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Traffic Tokens Smart Contract Cryptocurrency

Traffic Tokens (TT):

- Directly Reduces Traffic Congestion (distributed for transit riding, carpooling, etc).

- Increases Local Store Traffic: TT redeemable at qualifying retail and mobility partners��- Acts as a Smart Contract for “Clickthru” Of Geo-Ad Conversion Rates. ��- Other Functionality: IOT, Proof of Location Triangulation, Stability, Regionally Owned��- Functionality: Proof of Location, Triangulation, Stability, Regionally Owned.

- Future: IOTA, FOAM, STABLY, Highly Programmatic Routing and Surge Algorithms

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WeRoute Android App Design Prototype�

Voice User Interface (VUI):

Click Phone to Play Animation!

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Cash Back Rewards

Allows creation of entire incentivization structure, business model, and traffic flow optimization.

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Why Blockchain Technology for Traffic?

- Trustlessness, Interoperability, Incentivization, Microtransactions, Encryption, Scalability�Verification, V2V and V2X, Internet of Things, Connected and Autonomous Vehicles, and more.

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Other Technology: IOT, AI, VUI, Smart-Routing, Traffic Surging, and Quantum Computing

- Internet of Things (IOT)� - Integratable w/ v2v & v2x communication, including smart parking, roads, tolling, and sensors.

- Artificial Intelligence (AI) and Machine Learning (ML)� - Continually optimized routing (and surging) thru cutting edge deep learning and data analytics.

- Voice User Interface (VUI)� - Commuters can operate app entirely thru voice + audio, decreases distraction, increases ease-of-use.

- Proprietary Smart-Routing Algorithm� - For maximum congestion relief, utilizing dynamic geomarketing and commuter preference layers. �

- Quantum Computing� - Traffic congestion relief is already Quantum Computer use-case, VW testing in Beijing.

- Traffic Surging� - Discounts +rebates “Surge” real-time proportional to anticipated +current traffic conditions.

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Smart Urban Mobility Trends

- Smart Cities already here, yet still no traffic congestion solution, even w/ population growth.�� - Enter WeRoute: which Incentivizes All Optimal Modes of Travel!

- Mobility as a Service (MaaS)

- Scooter and Bike Sharing

- Connected and Autonomous Vehicles��- High Speed Rail and Hyperloops��- Even Flying Taxis (Eventually)!

- Peak Car Ownership...�

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Road Traffic Congestion

- Congestion Pricing:� -WeRoute Helps Commuters to Easily Afford!

- Single Passenger Vehicles Huge Problem: � - WeRoute Incentivizes Carpooling!

- Underutilized and Undesirable Transit Systems:� - WeRoute Incentivizes Transit Ridership!

- Reactive traffic data in consumer routing technologies:� - WeRoute’s Proprietary Routing Algo Anticipates and Avoids Bottlenecks!

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Partnership Between WeRoute & LA Metro ��

Project Partnership Overview:

  • Integration with TAP cards:
    • BTAP / ATAP, and/or Custom TAP
    • and/or WeRoute TAP Stickers
    • and/or Fare Integration In-App (Future Iteration)? �
  • Bulk and/or Custom Pricing on Transit and Tolls for Users. �
  • Data Sharing and Integration for Performance Assessment

  • Research Participation (Next slide)
    • Working together on zone selection, and efficacy assessment�
  • Guidance and Support on Best Practices
    • Both w/ Metro and transit partnerships in general �

10% OFF!

  • Future Iterations: (Ideas after Proof of Concept and Scale - 2020 and beyond):
    • Displaying Traffic Surge Discount on New/Existing Hwy Attraction Exit Signage!
  • Is this at all possible? b) Are those signs even in Metro’s jurisdiction?

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WeRoute LA: Test Pilot & Research Study

Regional Pilot Program Overview:

  • Selection of five stretches of LA’s most congested highway zones.
    • Along w/ five sections of LA’s most congested inner streets.
    • Sections still to be determined, with Metro’s assistance.

  • Distributing app to commuters and neighborhoods in those sections.
    • Accurately assess resulting traffic metrics in specific areas.

  • Guidance on where Metro thinks are the best test congestion zones.
    • w/ plenty of underutilized transit + toll access and vendor mix.

  • Conferring with Local Mobility Researchers and Academics
    • @ UCLA Institute of Transportation Studies
    • and @USC Viterbi Center for Cyber-Physical Systems and IOT

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Objective of the Project Proposal ���Objectives of the Project Proposal

The objective of this partnership proposal is to have a statistically significant and long lasting impact on reducing traffic congestion in Los Angeles, saving millions of dollars in lost productivity, millions of tons of co2 and pollutants, and millions of lives damaged from sitting in stressful traffic and lost in deadly collisions. ��We are accomplishing this by interoperating with LA’s transportation and mobility networks (including transit and toll roads) to provide the most optimal routes and modes of travel for commuters on the app. Hence increasing transit ridership, toll road occupancy, and overall transportation infrastructure efficiency.

Interoperating with Local Vendors and existing Loyalty Rewards and Mobility Services Discounts to provide the backbone (alongside the transit and toll integrations) of the incentive pool that drives the behavioral change necessary to relieve traffic and optimize flow. Hence increasing local store traffic (the good kind of traffic), sales, customer acquisition and loyalty, and overall economic activity in the greater LA area.

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Nature and Extent of Anticipated Results��

Nature and Extent of Anticipated ResultsWhile near-mass adoption is likely necessary to see drastic reductions in congestion and bottlenecks, each and every commuter that optimizes flow will still make a difference, (that’s one more transit rider, one less rush hour driver - not to mention a more productive employee and more loyal patron of local business).

That traffic impact is to be monitored consistently and reported on quarterly on an indefinite ongoing basis. If users of the app are able to surpass a reach of over 5% of rush hour commuters on LA highways and roads, studies show there could be a significant reduction in the probability of big jams occurring to begin with. ��We have an ambitious plan on reaching that 5% threshold, potentially bringing historic change to Los Angeles and the World in the field of Advanced Traffic Management Systems (ATMS).

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How WeRoute Helps Support Metro’s Vision

Manner in which Work Helps Support Accomplishing LA Metro’s Mission

The manner in which this project and partnership helps support accomplishing LA Metro’s overall mission and goals couldn’t be more clear. WeRoute directly addresses the first goal of Measure M: reducing traffic congestion (thereby improving reliability and efficiency of network)! In doing so WeRoute helps tackle environmental and public health and safety objectives as well, also part of LA Metro’s stated goals and objectives over the next decade. ��This project partnership between WeRoute and LA Metro directly addresses the stated preferences of the Unsolicited Proposal for Traffic Congestion Solutions in Los Angeles: Utilizing nudges (incentives) to change mobility behavior (routes, modes, and times), providing supplemental financial relief for drivers amidst the unveiling of congestion pricing, and getting commuters, businesses, and the city integrated and engaged with emerging smart city technology like parking management methods, connected cars, and smart urban mobility.��WeRoute provides the traffic-busting transportation demand solution that LA Metro is seeking!

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Other Benefits to LA Metro and Los Angeles

Significant cost savings to LA Metro:

- Particularly in contrast to competing methods and proposals�- This proposal costs the city almost nothing!

- Just discounted transit and toll access

- In return for considerable increased LA Metro ridership�

WeRoute addresses Metro’s Equity and Accessibility initiatives: �By supplementing commuters inevitable costs for emerging congestion pricing programs. Also by creating entirely new markets for transit and toll road ridership from commuter-users that otherwise wouldn’t ride, just as Uber and AirBnB created new markets for urban mobility and vacation rentals, respectively. ��WeRoute aligns w/ Metro’s Technology Initiatives :

To embrace cutting edge, high impact, rapidly scalable mobility technology solutions, particularly in regards to defeating road congestion. ��Regional Empowerment!�WeRoute truly empowers LA commuters and businesses, and will be branded ”WeRoute LA”, specifically custom designed and operated with active regular input from LA commuters, businesses, and LA Metro.�

Huge indirect savings in public health, safety, and productivity in LA!

Enormous economic stimulus opportunity for Los Angeles - over $100m/ year!

WeRoute LA Office = LA Jobs!

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The WeRoute Team

The all stars that made this WeRoute + LA Metro traffic solution proposal possible:

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Jacob Cooley -�Blockchain Developer RockStar

Evan Lightner -�Founder, Product Manager�Uber Driver, Entrepreneur�B.A. Finance, CSULB

Hilary Magid -�UX Designer �Rockstar�

Advisors and Mentors: Transportation, Mobility, and Data Analytics Experts and Academics.

Future Hires: Web3.0 and Mobile Developers, Blockchain engineers, Cybersecurity, Mobility, and Marketing teams.

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Thank You!

Thanks for your time and consideration of our solution to urban traffic congestion in LA!

Special Thanks to LA METRO for providing this huge opportunity!

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