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ROE 333 Recreation �and �Sport Marketing

By Morgan Eitemiller

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Morgan Eitemiller

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Webpage/Social Media

https://www.patagonia.com/home/�

Team of web developers in the headquarters

Inside Patagonia

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  • Company info
  • Careers
  • Ambassadors
  • Environmental & Social Responsibility
  • The Footprint Chronicles
  • Environmental Grants and Support
  • 2017 Environmental Grantees
  • Grants
  • The New Localism
  • The Cleanest Line- Blog
  • Materials & Technologies
  • Stores
  • Social

Website

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  • Help Center
  • Company Info
  • Returns & Repairs
  • Recycling
  • Careers
  • Product Care
  • International Orders
  • Order Status
  • Corporate Sales
  • Team & Event Sales
  • Pro Program
  • Press

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Marketing/Advertising

Marketing Team

Focuses on:

  • Promotions of the products
  • Promotion on company values
  • Ideas that incorporate into products
  • Environmental initiatives
  • Different Campaigns

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Mission Statement

We’re in business to save our home planet.

https://www.patagonia.com/company-info.html#searchterm=mission%20statement. �

Build the best product�

Use business to protect nature�

Core Values�

Cause no unnecessary harm�

Not bound by convention�

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Growing�Locations

https://www.patagonia.com/blog/2011/01/53-and-growing-1/. �

53

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Retail Company�

  • Retail with an emphasis on service
  • Good Reputation for customer service along with the service to the environment
  • The product are technical designed for the outdoor industry

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Business Structure�

Corporation Inc

https://www.patagonia.com/search/?q=corporation&lang=en_US

Corporate Partnership

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  • B Lab
  • Bluesign System
  • The Conservation Alliance
  • Fair Factories Clearinghouse (FFC)
  • Fair Labor Association (FLA)
  • OIA Eco Working Group
  • 1% for the Planet
  • Sustainable Apparel Coalition
  • Textile Exchange

Corporate Responsibility

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  • Working with Factories
  • Working with Mills
  • California Transparency in Supply Chains
  • Act of 2010 (SB 657)
  • FAQs
  • Patagonia and Social Responsibility in the Supply Chain: A History Protecting Migrant Workers
  • Fair Trade Certified

More in Environmental & Social Responsibility

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  • The Activist Company
  • Environmental Impact
  • Supply Chain: The Footprint Chronicles

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Target Market

The Outdoor Recreation Industry

  • Rock Climbing
  • Ski/Snowboarding
  • Surfing
  • Kitesurfing
  • Fly-Fishing
  • Trail Running
  • Mountain Biking
  • Rafting
  • Hiking

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Target Audience

  • Kids/Babies
  • Older women
  • Older men
  • Young Adults
  • People who enjoy the outdoors
  • People who support the environment

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http://ncmccaskill.tripod.com/patagonia/marketingstrategy.html. �

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Market Segmentation

 Patagonia has one sub brand called “Water Girl”. Water Girl is based out of Ventura, California, same as Patagonia and focuses on clothing and swimwear for women. Water girl is a unique sub brand in that it is made for women by women, their “easy travel, easy care” gear is perfect for the woman who is fast pace and constantly on the move.

�

https://www.patagonia.com/search/?q=Women%27s%2BSurf&lang=en_US&start=0&sz=24#tile-3 �

https://www.patagonia.com/search/?q=water%2Bgirl&lang=en_US&start=0&sz=24#tile-3 �

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Go to Market

Patagonia

Clothing

&

Gear

https://www.patagonia.com/shop/clothing-gear/�

Shop Men’s

Shop Women’s

Shop Kids’ & Baby

Shop Packs & Gear

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Competitors

  • Popular Brands
  • Well Known
  • Prices
  • Great Value/Quality
  • Outdoor clothes/gear

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Why?

https://www.patagonia.com/fair-trade-certified.html

Contributes back to the Community

Supports the Environment

Working with High Quality Product

Flexible schedule

Accommodates with people needs

Good pay

Social Interactions with customers

Lots of racial diversity

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Why?

Surrounded by Mountains/nature/wildlife

Small community

Small college

Love the Outdoor activities

Wildlife Biology program

Mountain Sports Team-Trail Running

Build relationships with professors/friends

Sustainable Environment

Affordable

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Webpage/Social Media

LEAD Sustainability

&

FreeCycle Facebook Page

leadsustainability

LEAD WCU

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Marketing/Advertising

FreeCycle Ad

FreeCycle Pop up shop

FreeCycle Bins

FreeCycle Solar Golf Cart

Logo Brand

LEAD Sustainability Newsletter

LEAD Sustainability Swag

LEAD Sustainability Booth

Zero Waste Events

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Competitors

  • Working Together
  • Free Stuff
  • No Cost
  • Not a Thrift Shop
  • Reduce Waste
  • Sustainable
  • Helping the Environment

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Trip Leader

  • Love being in the outdoors
  • Committed
  • Dedicated
  • Positive
  • Interactive
  • Funny
  • Energetic
  • Courageous
  • Helpful
  • Trustworthy
  • Observant
  • Strong

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  • Adventurous
  • Athletic
  • Compassionate
  • Friendly
  • Talkative
  • Motivated
  • Leader
  • Organized
  • Patient
  • Understanding
  • Creative
  • Smart

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Go PATAGONIA!!!!

Researching Patagonia, I found it to be a company I would like to work with as a team member. They not only support their employees, they support

the things they believe in, caring for the earth, our communities and humanity. I would like to have a job where I work outdoors supporting these values.

Getting paid to do something you love and helping others is my goal.