Media Package
2024
1
LOGO
Will has a following of over 8.5m across all platforms with his content ranging from challenges across the globe to reviewing the finest reality TV shows in the UK!
On the back of a great 2023, which saw him work with the likes of Revolut, Displate, AirUp and Cally, Will managed to complete a marathon in Heelys, build a tiny house up in the mountains and also share his bank details with the world (with a good reason, promise)! Will is now in a position to take his content on to the next level…
A regular participant in the Sidemen charity matches and pal of many a UK YouTuber, Will also holds a second channel where his challenges are just as entertaining but sit more on the review/collaborative side of things.
With virality often coming with his content, Will is well know within the YouTube scene as well as being a figure in many collaboration both in the UK and with creators abroad.
2
LOGO
01
WillNE (Main Channel)
02
a bit more WillNE (Second Channel)
Huge travel activations, wacky tasks and a whole lot of challenges - Will’s main channel pushes the boundaries on seeing how far a lad from Newcastle can entertain and engage his audience, The content has seen Will travel to the likes of Peru, Alaska and Vietnam.
A second channel for Will to react to the latest and greatest content on YouTube and TV whilst also participating in contests and tasks with his pals. He has created various amounts of product reviews, eating challenges and also football challenges.
3
LOGO
80%
20%
With a gender split of 90% Male and 10% Female(MENTION SHORTS)., your branding will be able to a heavily engaged male audience whilst also targeting a small percentile of female viewerships also
His audience are predominantly 18-24 but has also started stretching in to the 24-34 category with his uploads towards the back end of 2023. Allowing for your brand to place their messaging within a diverse age range audience.
English speaking remain the majority of his viewers and this is split amongst the UK, US and AUS.
Screenshots available upon request
The Audience
Who your Message will be Hitting - WillNE
4
LOGO
Will’s second channel has a more varied gender split of 60% male and 40% female allowing for a more even split of messaging to his audience
His audience‘s age is still towards the 18-24 category but similar to his main allows for a ever growing percentage of 25-34 year olds also.
English speaking remains the highest with 80% of his audience being so
Screenshots available upon request
The Audience
Who your Message will be Hitting - a bit more WillNE
60%
40%
5
LOGO
To showcase Revolut’s flexibility and security and ultimately drive click-throughs and registrations to their banking services.
Objective?
Working with Revolut
www.Revolut.co.uk
Having the theme of the video be something so out of the ordinary but still drive home the message of Revolut’s services. Strong CTA (RETENTION CHART) and trigger words further emphasised Will’s natural usage of Revolut whilst naturally integrated in to the wider video.
Strategy
6
LOGO
Displaying Displate
www.Displate.co.uk
Display the ease and use of Displate whilst driving traffic through to the company’s website.
Objective?
Having Displate as a natural extension of the wider video and also having Will emphasise the personal traits of the product that easily resonates with the audience
Strategy
7
LOGO
Seasonal AirUp Activation
www.AirUp.co.uk
Bring to light AirUp’s seasonal deal around their unique water bottles and offer Will’s audience a unique discount.
Objective?
Create content with a seasonal theme and incorporating the food and drink vertical in to the overall video. View of product was essential whilst also having a strong CTA messaging around the discount
Strategy
8
LOGO
Package Deals
Sponsorship spaces across both channels
Second Channel
60-90 Second Integrations
Dedicated Videos
Main Channel
60-90 Second integrations
Ways of Working
Past examples of brand sponsorship deals
9
LOGO
LOGO
10
TikTok Offering
Dedicated and Integrated offerings
Instagram Offering
IG Stories
IG Reels
Story Posts
10
10
LOGO
Brand Partnerships Manager
Elliott Tugwell
Reach Out!
Don’t be a stranger! Click the email addresses below to continue the conversation further!
General Inbox
Enquiries
11
LOGO
Thank You
Look forward to collaborating with you
12
LOGO