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Market Analysis, �Central Vietnam��

HORECFEX 2025

Danang - Vietnam

Alice Swe | Sales – STR, CoStar

Source: Agoda

Source: 2024 STR, LLC / STR Global, Ltd. trading as "STR". © CoStar Group. Any reprint, use or republication of all or a part of this presentation without the prior written approval of STR is strictly prohibited. Any such reproduction shall specifically credit STR as the source. This presentation is based on data collected by STR. The information in the presentation should not be construed as investment, tax, accounting or legal advice.

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Key Tourism Statistics

Vietnam tourism statistics, 2025 HY1

10.7M

21%

International Arrivals

Over same period in 2024

Source: Vietnam Plus

26.5%

21.1%

2.7M

2.2M

>4M

54%

Vietnamese outbound travelers

Over same period in 2024

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Vietnam continues to experience strong growth…

Select markets, KPIs (USD) % Chg, 2025 June YTD

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Thailand’s slow down; accelerating Vietnam’s growth?

Select countries, R12M Occ, 2020 July – 2025 June YTD

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Growth continues ahead of regional competitors…

Select countries, R12M, ADR (USD), July 2020 – June 2025 YTD

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RevPAR share the same sentiment as ADR…

Vietnam, R12 RevPAR (USD) & % Chg, 2020 – 2025 June YTD

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Vietnam continues to maintain its pace…

Vietnam, R12 Supply & Demand % Chg, 2020 – 2025 June YTD

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Midscale & Economy surge ahead in 2025…

Vietnam, R12 OCC by collapsed classes, 2020 – 2025 June YTD

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Rates across the lower collapsed classes maintain…

Vietnam, R12 ADR (USD) by collapsed classes, 2020 – 2025 June YTD

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Vietnam continues to experience strong growth…

Vietnam Submarkets, KPIs (USD) % Chg, YoY, 2025 June YTD

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HCMC leads the way ahead of submarket peers…

Vietnam submarkets, R12 OCC, 2020 July – 2025 June YTD

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Rates show no sign of slowing down; less regionals…

Vietnam submarkets, R12 ADR (USD), 2020 July – 2025 June YTD

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Phu Quoc’s popularity really shining through…

Vietnam submarkets, variance between supply & demand % Chg, 2024 July – 2025 June YTD

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Demand for Beach/Resorts still prevails…

Vietnam Central select submarkets, Supply & Demand % Chg, 2024 – 2025 June YTD

Danang

Nha Trang & Cam Ranh

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Equal growth across all days of the week…

Vietnam, OCC & ADR % Chg by DoW, YoY, 2025 June YTD

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Resort/Beach destinations lead occupancy growth…

Vietnam submarkets, Luxury & Upper Upscale, DOW Occupancy % Chg, YoY, 2025 June YTD

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Similar performance from an ADR perspective…

Vietnam submarkets, Luxury & Upper Upscale, DOW ADR (USD) % Chg, YoY, 2025 June YTD

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Occupancy growth outpaces ADR…

Danang, OCC & ADR % Chg by DoW, YoY, 2025 June YTD

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Occupancy has been on the upper end of the bandwidth…

Danang, monthly Occupancy bandwidth (2013 – 2019) vs. 2023 – 2025 June YTD

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ADR is up overall, but weaker mid year performance…

Danang, R28 ADR (USD), 2023 – 2025 August YTD

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RevPAR provides a different angle | largely driven by occupancy…

Danang, R28 RevPAR (USD), 2023 – 2025 August YTD

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Group sees some decline | Contract rebounds slightly…

Danang, R12 Occupancy by segmentation, 2020 – 2025 June YTD

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Most rates stagnant | Contract recovery holds true…

Danang, R12 ADR (USD) by segmentation, 2020 – 2025 June YTD

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Occupancy growth outpaces ADR…

Nha Trang & Cam Ranh, OCC & ADR (USD) % Chg by DoW, YoY, 2025 June YTD

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Occupancy continues to improve; shy of breaking the bandwidth…

Nha Trang & Cam Ranh, monthly Occupancy bandwidth (2015 – 2019) vs. 2023 – 2025 June YTD

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Rates are generally healthy heading into the peak period…

Nha Trang & Cam Ranh, R28 ADR (USD), 2023 – 2025 June YTD

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RevPAR growth can be said to be more balanced…

Nha Trang & Cam Ranh, R28 RevPAR (USD), 2023 – 2025 June YTD

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Strong growth across all DoW | Nha Trang observes sizeable growth…

Nha Trang & Cam Ranh vs. Danang, DoW Occupancy % Chg, YoY, 2025 June YTD

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Holds true from an ADR perspective

Nha Trang & Cam Ranh vs. Danang, DoW ADR (USD) % Chg, YoY, 2025 June YTD

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More rooms to meet increasing demand…

Nha Trang & Cam Ranh and Danang, Rooms in the pipeline, 2015 – 2025 June YTD

Danang

Nha Trang & Cam Ranh

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Summary

Vietnam’s hotel market continues to maintain pace, with demand growth consistently outpacing supply growth since recovery.
Experiencing strong YoY growth in 2025, especially in Phu Quoc.
Phu Quoc is clearly outperforming other markets in popularity and demand growth.
Beach and resort destinations such as Danang, Nha Trang, and Cam Ranh are also benefitting from robust international interest and expanded air connectivity, driving demand well ahead of supply.
Overall, Vietnam’s coastal and leisure markets are powering the country’s hospitality growth through 2025.

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Thank you.

Alice Swe

aswe@str.com

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