RETHINK. REMODEL. REGENERATE.
PROBLEM
HOMEOWNERS pay too much in energy
HOMEOWNERS want to improve the value of their home but do not know where to begin or who to trust
CONTRACTORS AND GREEN BUILDERS want high quality customer leads
SOLUTION
A web platform that provides users with resources to:
SAVE MONEY ON ENERGY
through green upgrades
INCREASE HOME VALUE
through renovations and upgrades
GENERATE READY-TO-UPGRADE CLIENT LEADS
for trusted professionals
MARKET RESEARCH
“My biggest pain point is when the phone does not ring”
i. https://gps.ucsd.edu/_files/faculty/gourevitch/gourevitch_cs_snavely.pdf
ii.http://www.cpuc.ca.gov/ZNE/
Iii. https://www.statista.com/topics/1169/green-buildings-in-the-us/
Green Building Industry Growth
$3.24 Billion
In 2002(i)
$81 Billion
In 2014(iii)
California Goal
100%
of new homes will achieve net zero energy by 2020(i)
80%
contractors interviewed have purchased bad leads
MARKET VALIDATION
40 Million
1.5 Million
total homeowners
total construction professionals(i)
90%
18/20 interviewed homeowners would try Verde
79%
of customers will pay more for a green home(ii)
Houzz.com
MARKET SIZE
Annual CA home renovations(i) = 1.96 million(ii)
Annual CA green building renovations: 19% of CA buildings are green x 1.96 million(iii)
370,000
Verde’s est. CA market share of green renovations: 2% market share x 370,000(iii)
7,400 x $75/share =
7,400
7,400
370,000
1.96 M
i. US home renovations x % of US homes in CA
ii. Houzz, 2013
iii. Satista
$555,000 Revenue
BUSINESS MODEL
We monetize by generating high quality leads for contractors and green building companies.
7,400 leads
$75 per lead
$555,000
Green home renovations with Verde
Avg. high quality lead fee
Expected Revenue in 2019
ADOPTION STRATEGY
Events
Advertising
Partnerships
COMPETITION
Pre-Vetted Leads
Sustainability Focus
Building Advice/Inspiration
Financial Analysis
COMPETITIVE ADVANTAGES
EASE OF USE
CONTRACTOR AND GREEN COMPANIES ARE INCENTIVISED
CUSTOMERS AND CONTRACTORS MUTUALLY BENEFIT
GREEN BUILDING FOCUS
EXPEDITE GREEN BUILDING
HOME DIAGNOSIS
Social Impact
Empower homeowners stricken by natural disasters.
Facilitate planet regeneration.
TEAM
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Adriana
Postdoc researcher at Bren School
Background in renewable energy and energy efficiency
Avi
4th year UCSB TMP Student
Passionate about solving the environmental crisis
Chady
4th year UCSB Global Studies major
Interested in marketing, design and environmental solutions
Chris
LEED Green Associate
Background in energy
4th year UCSB TMP & Environmental Studies major
Garrett
2nd year UCSB Econ Major
Market research and design with a passion for the environment
Jeremy
2nd year UCSB Physics Major
Website development with a passion for renewable energy
Kevin
4th year UCSB exchange student Global Studies major
Environmental entrepreneurship
Tommy
2nd year UCSB Geography Major
Database and Website developer passionate for sustainability
Sam
Entrepreneur and renewable energy subject matter expert.