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Leadership Info Session

February 20, 2020

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  • Current Leadership Introduction
  • Election Process & Timeline
  • 2020-2021 Leadership Opportunities
  • Outstanding Questions

Agenda

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2019-2020 Marketing Club Leadership Team

Co-Presidents

Sarah Peck

Mimi DiSipio

CFO

Kaitlyn Hoey

Danilo Tauro

Allie Bienenstock

Maggie New

Anna Begley

VP of Communications

Leo Leal

VP of Alumni

VP of Career & Academics

VP of Community

Vivian Scalfi

VPs of Conference

+ 10 RC Directors

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2019-2020 Marketing Club Goals

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Tailor recruiting efforts to match club member preferences through proactive outreach and thoughtful programming with

CPD, target companies, alumni, and one another.

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Expand Career Opportunities

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Be known for well-executed, meaningful and relevant events that bring a wide variety of industry leaders to the HBS Community, and attract more of the HBS Community to the future of Marketing.

Broaden

Appeal

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Create an inclusive community through consistent social events, RC/EC mentorship, and building a supportive culture that helps us to achieve our individual goals.

Foster

Community

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Engage and educate the HBS community on the evolving role of Marketing in today’s business context.

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  • Current Leadership Introduction
  • Election Process & Timeline
  • 2020-2021 Leadership Opportunities
  • Outstanding Questions

Agenda

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Leadership Application Process

SUN 16TH

MON 17TH

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President’s Day

No HBS Classes

TUES 18TH

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WED 19TH

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THURS 20TH

INFO SESSION

FRI 21ST

SAT 22ND

SUN 23RD

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MON 24TH

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TUES 25TH

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WED 26TH

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LEADERSHIP POLL DEADLINE

11:59 PM EST

THURS 27TH

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FRI 28ST

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SAT 29TH

SUN 1ST

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MON 2ND

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INTERVIEWS CONDUCTED

TUES 3RD

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INTERVIEWS CONDUCTED

WED 4TH

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INTERVIEWS CONDUCTED

THURS 5TH

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INTERVIEWS CONDUCTED

FRI 6TH

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INTERVIEWS CONDUCTED;

FINAL DECISIONS

SAT 7TH

SUN 8TH

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PUBLISHED IN NEWSLETTER

MON 9TH

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Leadership Handoff Begins Thereafter

TUES 10TH

WED 11TH

THURS 12TH

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Fill out a short 15-minute application ranking your leadership preferences and interests by Wed, Feb 26th.

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  • Current Leadership Introduction
  • Election Process & Timeline
  • 2020-2021 Leadership Opportunities
  • Outstanding Questions

Agenda

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2020-2021 Leadership Team Opportunities

Co-Presidents (2)

CFO (1)

VPs of Conference (2-3)

VPs of Career & Academics (1-2)

VPs of Community (1-2)

VP of Communication (1)

+ OTHERS

VP of Alumni

(1)

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Co-Presidents

Responsibilities:

  • Set annual goals and objectives for the club
  • Plan and hold ongoing leadership team meetings
  • Oversee overall programming across Careers & Academic, Community, Alumni, Conference, Communications, and CFO leadership
  • Oversee holistic club outreach and communications
  • Partner with on and off-campus resources: CPD, other clubs, faculty, alumni, and recruiting organizations
  • Lead recruitment for incoming RC and EC elections

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Time Commitment:

  • 3-4 hours per week

Co-Presidents

Sarah Peck

Mimi DiSipio

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CFO

Responsibilities:

  • Key leadership role to help develop strategy for the club (working closely on Finance resources with co-presidents)
  • Manage club budget and member reimbursements
  • Submit HBS-required financial reporting
  • Collect member dues and keep membership lists up-to-date

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Time Commitment:

  • A few hours each month; heavier around the conference

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CFO

Kaitlyn Hoey

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VPs of Conference

Responsibilities:

  • Plan and lead 2020 Marketing Club Conference
  • Overseeing speakers, panelists, operations, and sponsorships
  • Manage team of RCs to support logistics and panel management
  • Lead marketing and promotions to conference attendees
  • Coordinate marketing case competition and judging (if applicable)

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Time Commitment:

  • Spring 2020 – Winter 2021

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Ideal RC Support: ~5-7 Positions

  • Director of Conference: Speaker Hosts (3)
  • Director of Conference: Advertising/Outreach Manager (1)
  • Director of Conference: Ops Manager (1)
  • If Applicable: Director of Conference: Case Competition (2)

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Danilo Tauro

Vivian Scalfi

VPs of Conference

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VP of Communications

Responsibilities:

  • Oversee holistic club marketing and communications
  • Manage club newsletters content and e-mail inbox
  • Create fresh, new content for all social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)
  • Update club website with latest information
  • Publicize and promote all marketing club events
  • Ensure marketing differentiates as premier HBS club
  • Leverage RC Section Reps (10)

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Time Commitment:

  • 1-2 hours a week

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Ideal RC Support: 1+ Positions

  • Director of Social Media & Marketing (1-2)

VP of Communications

Leo Leal

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VP(s) of Career & Academics

Responsibilities:

  • Lead career and academic event planning
  • Plan annual treks with support from RC representatives
  • Manage club career planning and interview guide resources
  • Coordinate marketing interview prep sessions
  • Coordinate with CPD and establish relationships with companies interested in recruiting on campus
  • Organize on-campus marketing speakers and panels
  • Facilitate RC and EC networking events

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Time Commitment:

  • 1-2 hours per week; potentially more in advance of events

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Ideal RC Support: 4 Positions

  • Directors of Career & Academic (2)
  • Director of Industry Treks (2)

Allie Bienenstock

VP of Career & Academics

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VP(s) of Community

Responsibilities:

  • Lead social event planning for the club
  • Build community and promote EC/RC networking opportunities
  • Arrange logistics for social events (scheduling, booking location, catering, gifts, etc.)
  • Manage marketing of all Social events

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Time Commitment:

  • 1-2 hours per week; potentially more in advance of events

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Ideal RC Support: 2 Position

  • Directors of Community (2)

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Maggie New

VP of Community

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VP of Alumni

Responsibilities:

  • Manage Alumni Mentorship program and database
  • Foster new and maintain existing relationships with Alumni
  • Oversee management of LinkedIn group
  • Collaborate with Marketing Club committees on all events involving alumni (i.e. Treks, Conference, etc.)

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Time Commitment:

  • 1-2 hours a week

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Ideal RC Support: 1 Positions

  • Director of Alumni (1)

Anna Begley

VP of Alumni

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/Other

If your current passion and vision isn’t captured in the 2019-2020 Marketing Club leadership opportunities… complete the application identifying a new role!

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i.e. VP of Admissions

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Time Commitment:

  • TBD

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Ideal RC Support:

  • TBD

TBD

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Recap of 2020-2021 Leadership Team Opportunities

Co-Presidents (2)

CFO (1)

VPs of Conference (2-3)

VPs of Career & Academics (1-2)

VPs of Community (1-2)

VP of Communication (1)

+ OTHERS

VP of Alumni

(1)

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Next Steps

  • All candidates must submit a short application here by Wednesday, February 26th at 11:59PM EST.
  • Be available for 20-minute leadership interviews week of: March 2nd - March 6th
  • Final decisions will be e-mailed on Fri, March 6TH and announced in club newsletter Sun, March 8TH
  • Prepare for old and new club leadership transitions over the course of mid to late March
  • 2019-2020 Marketing Club new leadership term begins Monday, April 1st, 2020

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Questions?

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THANK YOU!