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The BIG Handshake Gift Cards & Incentives, 2024

Welcome from Wendy Trienen, Chair, BVCNL

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Mission

The BVCNL is committed to the collective interests of its member to drive a professional and stable gift card market

A transparent and self-regulating Dutch gift card market in which everyone who works within our industry can excel

Vision

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2017

Established to improve the quality of gift cards, professionalize the industry and improve image

Supporting members with

introduction of new VAT rules

Launch Gift Card Market report

2019

2020

2021

Launch GfK consumer monitor

2018

Guiding role in new law extending validity of gift cards

National consumer campaign gift cards

Introduction Code of Conduct

Milestones

Position paper PSD2 / AMLD5

2022

National and European lobby AMLR

National and European lobby PSD2

Position paper CDD art. 12

2023

Guideline

validity

Gift cards

Lobby AMLR and PSD2 The Hague and Brussel

Tax Authorities consultation DAC7

Lobby PSD3/PSR

The Hague and Brussel

2024

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GFK monitor

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GFK monitor

Purchase�

Average of 2-4 gift cards per year
Birthdays and Christmas
Physical stores are preferred
Average balance €41
Buyers have an interest in gift wrapping
Combined with additional gift

Receiving�

50% of recipients spend within 6 months
Restricted validity not a concern
Most popular Christmas gift from the employer
Number of redemption locations
Upspend €44 extra

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Gift Card Monitor

NL Market

Units volume

Units value

2022 2023

In 2023 the total market size of gift cards in NL has grown +13% vs 2022

Including Retail/B2B sales
Including Brick and mortar/Online sales
Intersolve transaction data�

Unit sales increase 5,02% vs 2022�
Unit value increase 13,31% vs 2022�
36% of sales in November/December