Print research
Sell lines, and anchorage is used to give additional l information
And a teaser to what's inside
The black and white colour scheme enforces that the magazine niche target audience is an older demographic, particularly students and professionals in the field. Social groups A-C2. Or people who have vast amount of free time, enjoy going to the cinema and keep up with latest films
the advertising of professionals interviewed requires cultural capital reinforcing the target audience
The blend of celebrities for the cover image engages audiences interested in film industry and cinema fanatics'
Not using any bright colours on the cover, gives it this glossy and professional look. The British based magazine also looks very realistic and gritty with the use of the colour grey -
The use of rhetorical question, engages audience on a challenge of how many they’ve seen, capturing readers attention
The black and grey colour scheme gives the magazine a film industry layout, this would stand out to cinema and film industry fanatics
The colour scheme also aligns with the throwback theme of the cover
I will be using a similar layout, the colour scheme and industry layout. It will also follow the celebration of film and a gritty iconic look, focussing on a urban audience, celebrating minorities in film.
The close- up shots, make the actors look iconic
Takes a more formal professional layout
I will be trying to replicate this theme and layout.
Contents page
The womans image covering the whole page suggests the woman plays a significant role in this issue.
The handcuffs in the image has some adult connotations, this shows the magazine is for an older audience both male and female
The red symbolises love, intimacy, death, blood, and violence, this most likely aligns with the cover image, and the film being advertised In the magazine issue
the contents page, has limited text, only includes a feature image and contents.
Illustrates the conventions of a contents page to display the most popular stories and provide relevant page numbers for the reader to follow – I will be recreating this format for contents page.
Empire film magazine
Online research
The colour scheme aligns with the magazine, giving the brand a clear and recognisable identity
The navigation bar, also operates as an ad for the website's contents. Engaging their niche target audience of film fanatics in search of the best film and shows
Formatted as a blog, similar to the magazine format. – User focussed, and services the customer journey (articles they want to read easily accessible)
The strategic component is to look to drive subscriptions and build the brands identity. The website offering synergy makes the brand more accessible to various audiences
Series of images and videos
Same layout as magazine creates a clear brand identity
Digital convergence
Clear payment, and subscription plan
Planning independent film features
Planning adverts
Website
Magazine