	Total
Registered	634

16 of 61

Demographics of Attendees

Key findings from the company distribution:

The attendee list is heavily skewed toward Big Tech, with the top 3 companies alone accounting for 60 registrations. Here are the main takeaways:

Google dominates with 27 entries — nearly double any other company. This includes variants like "google" and "Google LLC".
Apple (17) and Facebook (16) form a close second tier, reflecting the Bay Area tech cluster.
Visa (9) and Oracle (7) lead the non-FAANG companies, with Wells Fargo (5) the top financial institution.
ICT sector overwhelmingly dominates, accounting for roughly 70% of all company-linked attendees.

SingaporeConnect

17 of 61

Demographics of Attendees

SingaporeConnect

18 of 61

Demographics of Attendees

SingaporeConnect

19 of 61

Correlation Study (using Claude-Sonnet-4.6)

Here's a summary of the major correlations found in the data:

Attendee type skews:� San Francisco is the only city with a truly diverse attendee mix — working pros, students, homemakers, and self-employed all represented. New York stands out as having essentially no non-professionals at all — nearly everyone is a working professional. Sunnyvale and Fremont have disproportionately high non-professional shares (~39% and ~36% respectively), dominated by homemakers, which is consistent with these being more suburban, family-settled communities.

Industry skews:� The sharpest correlation is New York → Financial & Insurance (~67% of working pros). San Jose is the only Bay Area city with a meaningful Manufacturing cluster, driven by Cisco, Intel, Applied Materials, Nitto, and Advantest. Boston's small cohort is almost entirely in Professional/Scientific/Technical (research-oriented). Los Angeles shows the only Arts/Entertainment presence.

Seniority skews:� New York skews the most senior in proportional terms (~50% at EVP/Director or above). San Francisco has the highest absolute C-Suite/Founder count, reflecting its startup density. Boston and Seattle skew the most junior — no C-Suite or EVP attendees at all, mostly Manager and Associate level.

Job function skews:� Engineering dominates all Bay Area cities, but peaks most heavily in San Jose and Hayward. Boston is unique in having Research as essentially its only function. New York splits between Finance and Product Management, mirroring its financial services profile.

SingaporeConnect

20 of 61

SingaporeConnect

21 of 61

SingaporeConnect

22 of 61

SingaporeConnect

23 of 61

SingaporeConnect

24 of 61

Key insights

SingaporeConnect

25 of 61

Post-Event Survey: What went well?

SingaporeConnect

26 of 61

Post-Event Survey: What did you like most?

The quizzes

Virtual hawker Centre

Everything!

Games

The Everything I Am song

Trivia and Wilson did a great job hosting/emceeing.

The quizzes

The food and also the interactions between singaporeans over the different activities.

Getting together

Quiz time!

The quiz

General feeling of community. And the food!!!!!goodie bag was also really nice!!

The programme was quite engaging.

Song composition

Games

the community

The company

Julia: Thank you guys!!! Our entire family is tuning in and really appreciating all the work that went in to making this happen.

Wah looks good

One thanked me for cooking and asked me to cook this every night 🤣🤣🤣

Awww - a lovely card from Nora with the sambal 🌶👍

Daphne Lim: Thank you for organizing this!!

jr: huge thanks to the organisers, volunteers and chefs that made this possible! 🇸🇬

Jaclyn Zhuang:

So happy with my food

Thank you everyone who made this possible

I'm still munching my way through kueh. So good!

SingaporeConnect

27 of 61

Post-Event Survey: What did you like most?

Javelynn:

Me too! Feeling so full now. Haolian-ing to my mom back in Singapore about all the delicious food I have today 😂

Elly G

Seeing the pictures of all the food makes me feel so warm and fuzzy.

I grilled the satay at 5am. I was not quite awake hahaa but it reminded me that this is for Singapore, for my people.

Thank you all for filling my heart today. All our vendors cooking are from our hearts to yours.

#sataybythebaysf ❤️

didn't manage to get in on the orders but made my own BCM! #majullahsingapura

Looks delicious!! Well

done!!

Cherie Seah:

So so good, this really hit the spot! Thank you all for your hard work!

Victoria Yeow:

Here’s ours!! Thank you so much for all the volunteers who put in so much effort to make this a truly special NDP :)

Tse Lynn

Loving the kuehs. Kept asking for more claiming he wasn’t full... 😂

Sabrina

Finally-in laksa heaven now 🥰😍😘

SingaporeConnect

28 of 61

Post-Event Survey: What did you like most?

Angela Pan

Although we didn’t manage to get the food order, thank you all the efforts from the organizers and volunteers to bring all of us together to celebrate this NDP!!!You guys are truly amazing!!

Sabrina

Once again-a big thank you to the organizers. All your hard work is very much appreciated. You all pull off an amazing feat - a virtual hawker center and National Day celebration with a live telecast of SG parade at Padang!! And generous prizes, engaging games (had so much fun and laughter) and an after party dance!!! Hats off! 👏👏👍

Dale

Didn’t get in on the food in time, but grateful for it even being offered :) will continue to support all you folks - hope your restaurants continue to flourish during these hard times!

Pam Khoo:

There’s no word to express our feelings for your hard work to let us enjoy such authentic satay😍

You put your love into the food you

make! Thanks again 🌷

Thanks so much Elly - thanks for bringing home to us!

Now watching. NDP live. Want to cry liao. But I looked back to this morning and said to myself ‘I did my part with my Singaporean friends! (You all!)’

JQ:

Thanks to all who made this possible 🙏

SingaporeConnect

29 of 61

Post-Event Survey: What did you like most?

The Food

The videos

Virtual hawker centre

community

Live quiz

quiz

Prizes, trivia, videos/events coming from Singapore directly.

The food

Subsidised, delivered food, of course.

The watch party!

Loves seeing the faces of all those who did so much for the Singaporean Community; Jasmine, Wilson, David etc... thank you ! The streaming of the Parade etc - fantastic

Thank you so much ! 👍😉

Thanks for organizing the hawker feast!

Food!

Celebrating with food!

Comraderie

Virtual choir and food delivery

The atmosphere and friendliness

The food. The quiz

Everything - virtual/actual food fair, love Emily’s SG video, live telecast of parade, virtual choir, games, funny game host (Wilson), generous prizes!!

Wilson was a funny host. The "after party" dj set was also great.

Feeling of community

The ability to buy Singaporean food!!!

The interactive event was a lot of fun.

SingaporeConnect

30 of 61

Post-Event Survey: What did you not like?

Nothing!

None

That we couldn’t meet in person!

Nothing. Loved it all!

Nothing

Nothing, it was fantastic!

Lucky Draw took too long

Watching the parade. Not as interactive with the people on zoom.

The screen shares of videos were very laggy :(

Food ordering was biased against single people who do not have the capability to order large amounts of food to hit the $35 delivery without being a glutton. But its a small downside

prize giving - long and protracted

Not able to get the food and goodies.

lag in the NDP parade sound vs video

Food that went bad

The lelong style of the games - could have been better planned

Live feed was laggy, streamed via YouTube myself

nothing

i think there were q&a features in zoom that could have been used for the quiz

SingaporeConnect

31 of 61

Post-Event Survey: What did you not like?

Muting and unmuting

none

Ended going quite over time due to technical issues, pacing, etc.

Video sharing is laggy (seems to be known limitation of zoom)

Online show was too long.

The food - San Jose today is really really hot (above 94F where we are); our food came in spoilt and we threw them away

Videos were lagging

Lack of clarity surrounding celebration programme.

That we couldn’t participate in the food ordering

National Day Live Telecast.

Some technical issues

The food arrived 3 hours late-nothing to do with the organizers:)

It overran significantly but appreciate the efforts to finish the programming and the final lucky draw segment was quite entertaining.

Inadequate planning for food

Nothing. Everything was good!

SingaporeConnect

32 of 61

Post-Event Survey:

SingaporeConnect

33 of 61

Post-Event Survey:

SingaporeConnect

34 of 61

Post-Event Survey:

SingaporeConnect

35 of 61

Post-Event Survey:

If you ran into any difficulties with either food ordering or Zoom, can you please detail your setup (i.e. desktop, phone, browser) and the issue (i.e. CC did not work, could not get link, user interface confusing, poor audio or video quality)

Laptop hooked up to tv; poor video quality when videos were playing

None

Food was sold out fast! But thank you for organizing!!

Could not get the food because Weee do not delivery to my location at that date even if it’s within Bay Area. Food was sold out quickly too.

Too late

Understood that food ordering sold out due to an unexpectedly high number of registrants, but I wish that the food could have been limited more per household (maybe only 2 orders per household). Should have been able to spread out a smaller quantity of food over a higher number of households so more of us could participate!

SingaporeConnect

36 of 61

Post-Event Survey:

Food arrived only at 6.30p

1st - the food delivered not per what we ordered and 2nd the satay order come without ice pack and they are spoilt due to the hot weather today (our food was delivered close to 5pm) - I do not know if the van has ice pack protection; the satay and the cucumber (with the bean sprout) already smells

N/A

Should have limited number of food orders for each participant so that everyone gets an opportunity to have some food from home

SingaporeConnect

37 of 61

Post-Event Survey:

SingaporeConnect

38 of 61

Post-Event Survey:

Given Covid-19 will be with us for a long while, how do you think SingaporeConnect can pivot to this new norm? For example, what kind of events can we do? How can we keep all of you connected while social distancing? Please help us with your thoughts.

I think you all doing a great job! I was never more involved than this.

Karaoke. Singapore song sing along was quite fun today.

More virtual connects!

More events like this - online over zoom

Do short and casual fireside chats with local Singapore personalities like KF Seetoh, Hossan Leong, or Dick Lee. Best if they are at their work environment-- KF at Makansutra, Dick at the Wild Rice Theater. Personalities that are comfortable in front of an audience. This will connect us more directly with Singapore at that moment.

Socials, introducing newcomers to the bay area

Updates of initiatives, status, etc. Good to hear how sgpreans band together.. success/challenges. what are some problems and how we can come together to support.

Virtual meet-ups?

More zoom meetings. Create small interest groups.

More food related things!

I think the team has done a really good job so far.

jasmine doing great job. thank you jasmine

SingaporeConnect

39 of 61

Post-Event Survey:

Maybe can give out food vouchers so families can collect the food personally without organiser worry about delivering it on time. I think the for safe distancing zoom meeting is still the best option.

To connect with each other more.

Virtual classes online

Keep Fit

More food events

More events like that talking about specific topics

So far so good, enjoyed the virtual events so far

Have more food delivery and zoom events, they are fun

zoom picnics

More such events! This is great. Especially if you're open to people from outside the Bay Area.

Loved the event today!

Would appreciate more help/advocacy with gov't for getting non-Singaporean family members/relatives into Singapore so that those of us who are Singaporean can return home...other than that, ongoing efforts with food delivery, spotlighting local restaurateurs etc. have been great!

SGC radio show

A family (similar demographic) buddy check-in system?

SingaporeConnect

40 of 61

Post-Event Survey:

Yes!

What you had been doing are really really good... thanks

I’d love to connect with more Singaporeans in my locality (Bay Area Tri-Valley). It may be easier to do smaller groups meetup (in person or virtually) and perhaps you could facilitate groups to form by locations.

Virtual board games or SG trivia night

Quarterly connects over zoom?

WhatsApp or Facebook group

Have different topics of discussions to connect

Singaporeans.

Have a Zoom event once a quarter maybe on Singapore holidays like Chinese New Year, National Day, and other national holidays.

Virtual social gathering during major Singapore holidays to bring a taste of home

Webinars on different areas of expertise or "travel" shows by Singaporeans in unusual states.

Cooking programs?

Yes, please continue the meetings as they really keep the SG spirit high and connect all of us. Food topic is always popular!!

Online events or livestream works, and allow participation via both chat and video to cater to different preferences.

More food distribution events

SingaporeConnect

41 of 61

Slide 2 — Survey Snapshot

Overview of responses

Responses span post-event feedback collected in August 2020
Event components included:

Zoom gathering
live/streamed National Day content
quizzes/games
lucky draw/prizes
food ordering / virtual hawker experience
virtual choir

Overall sentiment was strongly positive, with most respondents rating the event highly

Key takeaway:� The event successfully created a sense of Singaporean community and celebration, despite being virtual.

SingaporeConnect

42 of 61

Slide 3 — Overall Event Rating

How was the event?

Summary of ratings

Majority of respondents gave the event 4 or 5 out of 5
A small number of respondents gave 3 or below
Positive sentiment heavily outweighed negative sentiment

Common reasons for high ratings

Strong feeling of community
Fun and engaging quiz/games
Food and “taste of home”
Appreciation for organizers and volunteers
Creative effort to celebrate National Day virtually

Reasons for lower ratings

Food ordering frustrations
Technical lag during video segments
Event pacing / duration
Some disappointment with interactivity or clarity

SingaporeConnect

43 of 61

Slide 4 — What People Liked Most

Most appreciated parts of the event

Top themes

Community / camaraderie / togetherness

“feeling of community”
“atmosphere and friendliness”
“general feeling of community”

Food / virtual hawker centre

food delivery was one of the most memorable and valued features
created a strong emotional connection to home

Quiz / games / trivia

interactive and fun
host/emcee was specifically praised

National Day programming

parade telecast
Singapore-themed videos
patriotic spirit

Virtual choir / song / music

appreciated by some respondents

Prizes / goodie bags / lucky draw

added excitement and participation

Key insight:� The strongest drivers of satisfaction were community + food + interactivity.

SingaporeConnect

44 of 61

Slide 5 — What People Did Not Like

Main areas of dissatisfaction

1. Food-related frustrations

Food sold out too quickly
Delivery coverage excluded some respondents
Minimum order requirements disadvantaged singles/smaller households
Some deliveries arrived very late
At least one report of spoiled food

2. Technical issues

Laggy video/screen sharing
Audio/video sync issues during parade/video playback
Poor video quality on some setups

3. Event flow and pacing

Some felt event ran too long
Lucky draw/prize giving was “long and protracted”
Some segments felt underplanned or less interactive

4. Participation / access concerns

Respondents outside coverage area felt excluded from food experience
Some wanted clearer communication about program structure

Key insight:� Most criticism was operational, not conceptual.� People liked the event idea, but wanted smoother execution.

SingaporeConnect

45 of 61

Slide 6 — Food Ordering Experience

If you ordered food, did you run into any difficulties?

Most common responses

Many respondents reported no difficulty
However, food-related issues were the single biggest source of frustration

Key issues mentioned

Food sold out quickly
Not in delivery coverage area
Could not meet minimum order threshold
Delayed delivery timing
Incorrect orders
Food quality concerns due to late delivery / heat

Implications

Food was a major draw for the event
But demand significantly exceeded supply and logistics capacity

SingaporeConnect

46 of 61

Slide 7 — How People Found Out About the Event

Discovery and communications channels

Most mentioned channels

WhatsApp chat groups
SGC Email List
Facebook posts (SingaporeConnect page/group and other groups)
Telegram chat groups
From SGN
occasional mentions of Twitter

Key insight

WhatsApp and email appear to be the strongest direct communication channels
Facebook remains useful for reach and discovery
Discovery is fragmented across multiple channels, suggesting a need for coordinated communications

Recommendation

Prioritize a multi-channel communication strategy
Use a single event landing message and repeat across channels with consistent timing

SingaporeConnect

47 of 61

Slide 8 — Zoom Experience

Did attendees run into difficulties with Zoom?

General pattern

Most respondents reported no Zoom difficulties
A small minority reported issues, typically tied to:

laggy video playback
poor quality during screen-shared videos
muting/unmuting friction
device/display setup limitations

Important nuance

Technical complaints were more often about video sharing format than about Zoom access itself

Implication

The issue is less “people can’t use Zoom”
More “Zoom is not ideal for broadcast-style video playback unless optimized”

SingaporeConnect

48 of 61

Slide 9 — Detailed Technical / Setup Feedback

What specific setup issues were mentioned?

Examples

Laptop connected to TV with poor video quality
Lag during shared video segments
Audio/video sync mismatch
Muting/unmuting friction
Confusing food setup rather than Zoom itself for some respondents

Themes

Screen share limitations affected live telecast/video enjoyment
Problems were more pronounced during media-heavy segments
Interactive segments like quizzes performed better than passive watch segments

Operational takeaway

For future events, use:

optimized video sharing settings
simpler viewing instructions
hybrid broadcast + interaction model

SingaporeConnect

49 of 61

Slide 10 — Virtual Choir Participation

Did you participate in the virtual choir?

Overall result

Participation appears to have been lower than expected
Most respondents said No

Main reasons for not participating

Did not have time
Song was too hard to sing
Were not aware
Not interested
Technical setup for recording felt difficult
Couldn’t think of anything creative
A few did participate and enjoyed it

Key insight

The barrier was not necessarily lack of goodwill
It was mainly:

time
complexity
awareness
confidence

SingaporeConnect

50 of 61

Slide 11 — Why Virtual Choir Underperformed

Lessons from the choir response

What likely happened

The choir ask required more effort than other event activities
Participants needed:

more lead time
clearer instructions
lower performance pressure
easier recording/editing process

Some respondents perceived the song as difficult or the submission process as too technical

Recommendations for future participatory projects

Choose simpler songs
Offer a short tutorial / demo
Provide sample submissions
Reduce technical complexity
Give more notice and reminders
Frame participation as casual and fun, not polished/performance-based

SingaporeConnect

51 of 61

Slide 12 — Ideas from the Community for Future Events

What kinds of events do people want?

Most requested themes

More food-related events

food delivery
hawker experiences
cooking programs

More virtual social gatherings

quarterly Zoom meetups
holiday-themed events
virtual picnics

More interactive community formats

trivia nights
board games
karaoke / sing-alongs
small interest groups

More content / conversation events

webinars
fireside chats
Singapore personalities / guest speakers
travel or lifestyle showcases by Singaporeans in different places

More community support / buddy systems

check-ins
advocacy
helping newcomers and families stay connected

Key insight

The community wants both:

fun social programming
practical and meaningful connection

More local connection

smaller location-based meetups
newcomer introductions
Bay Area locality groups

SingaporeConnect

52 of 61

Slide 13 — Emerging Community Needs

What the feedback tells us about member needs

1. Belonging

Members want a sense of shared Singaporean identity abroad

2. Familiarity and nostalgia

Food, music, National Day content, and sing-alongs are powerful anchors

3. Interactivity

People prefer engaging formats over passive viewing

Smaller-group connection

There is demand for more intimate or locality-based communities

5. Inclusion

Event design should work for:

singles
families
people outside delivery zones
people with different tech confidence levels

6. Continuity

Members want regular engagement, not just one-off flagship events

SingaporeConnect

53 of 61

Slide 15 — Key Challenges to Address

What needs improvement

Food demand forecasting and equitable distribution
Delivery logistics and quality control
Coverage area limitations
Zoom/video streaming quality
Event pacing and program clarity
Participatory initiative design (e.g. choir)
More awareness and clearer instructions for optional activities

Bottom line:� The concept is strong; the next phase is about improving scalability, clarity, and inclusiveness.

SingaporeConnect

54 of 61

Slide 16 — Recommended Next Steps

Immediate action items for future events

1. Improve food operations

Cap orders per household
Introduce staggered ordering windows
Consider vouchers / pickup options / regional partners
Communicate supply limits early
Build contingency plans for heat and delivery timing

2. Redesign virtual programming flow

Shorten event duration
Tighten transitions
Reduce long prize/lucky draw segments
Balance passive viewing with active participation.

SingaporeConnect

55 of 61

Slide 16 — Recommended Next Steps

3. Improve technical delivery

Use platform settings optimized for video/audio
Consider streaming pre-recorded content separately
Share a “best viewing setup” guide beforehand

4. Simplify participatory projects

Make choir or creative submissions easier and more casual
Give more lead time
Use low-barrier formats like photo collages, short greetings, or sing-along clips

5. Strengthen communications

Centralize event details in one clear announcement
Repeat reminders across WhatsApp, email, Facebook, Telegram
Highlight deadlines, food limitations, and program schedule clearly

SingaporeConnect

56 of 61

Slide 17 — Medium-Term Community Engagement Strategy

How SingaporeConnect can pivot to the new norm

Build a year-round engagement model

Flagship celebrations�

National Day
Chinese New Year
other major Singapore holidays

Recurring virtual socials�

quarterly community nights
trivia / karaoke / game nights
coffee chat sessions

Interest-based communities�

food lovers
parents/families
musicians
young professionals
newcomers to Bay Area

SingaporeConnect

57 of 61

Slide 17 — Medium-Term Community Engagement Strategy

Locality-based circles�

neighborhood or city clusters
smaller in-person or hybrid meetups when feasible

Content and conversation series�

guest speakers
Singaporean professionals / creatives
fireside chats from Singapore

Mutual support initiatives�

newcomer buddy systems
family support networks
community resource sharing

SingaporeConnect

58 of 61

Slide 18 — Proposed Future Event Portfolio

Sample event ideas from feedback

Virtual hawker night / food festival
Cooking demo with local Singaporean vendors
SG trivia night
Karaoke / National Day sing-along
Virtual board games
“Travel with Singaporeans” series featuring life in different states
Fireside chats with Singapore personalities
Small group locality meetups
Radio / podcast style community show
Family buddy check-in network
Support spotlight for Singaporean-owned businesses

SingaporeConnect

59 of 61

Slide 19 — Outlook

What this means for the community going forward

Positive outlook

The community is clearly willing to engage virtually
There is strong appetite for recurring connection points
Singapore-themed cultural anchors remain highly effective
Members are asking not just for entertainment, but for belonging and continuity

Strategic opportunity� SingaporeConnect can evolve from organizing one-off events into building a sustained hybrid community model:

celebratory
culturally rooted
interactive
inclusive
geographically distributed

Final takeaway:� The event was a success.� The next opportunity is to turn this momentum into a regular, scalable, and community-centered engagement strategy.

SingaporeConnect

60 of 61

Slide — Most Notable Quotes from Respondents

Title: Most Notable Quotes� Subtitle: Voices from the community

“General feeling of community. And the food!!!!!”
“Virtual choir and food delivery.”
“The programme was quite engaging.”
“Everything - virtual/actual food fair, love Emily’s SG video, live telecast of parade, virtual choir, games, funny game host (Wilson), generous prizes!!”
“I think you all doing a great job! I was never more involved than this.”
“The ability to buy Singaporean food!!!”
“Virtual social gathering during major Singapore holidays to bring a taste of home.”
“More food related things!”
“Quarterly connects over zoom?”
“Have different topics of discussions to connect Singaporeans.”
“Virtual board games or SG trivia night.”
“Do short and casual fireside chats with local Singapore personalities... This will connect us more directly with Singapore at that moment.”

SingaporeConnect

61 of 61

Thank you!

SingaporeConnect is an organisation run by volunteers, supporting a community of overseas Singaporeans and friends in the San Francisco Bay Area.

Join us to interact and network under our motto: Think, Fit, Food, and Fun!

For more information on SingaporeConnect, join us at

1 of 61

2 of 61

3 of 61

4 of 61

5 of 61

6 of 61

7 of 61

8 of 61

9 of 61

10 of 61

11 of 61

12 of 61

13 of 61

14 of 61

15 of 61

16 of 61

17 of 61

18 of 61

19 of 61

20 of 61

21 of 61

22 of 61

23 of 61

24 of 61

25 of 61

26 of 61

27 of 61

28 of 61

29 of 61

30 of 61

31 of 61

32 of 61

33 of 61

34 of 61

35 of 61

36 of 61

37 of 61

38 of 61

39 of 61

40 of 61

41 of 61

42 of 61

43 of 61

44 of 61

45 of 61

46 of 61

47 of 61

48 of 61

49 of 61

50 of 61

51 of 61

52 of 61

53 of 61

54 of 61

55 of 61

56 of 61

57 of 61

58 of 61

59 of 61

60 of 61

61 of 61