Sheila, Yessica, Yuemeng

LEATHER JACKET TREND REPORT

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Consumer Profile

The major demographic factors likely to affect the market for leather jackets include age, level of income, sex or gender, employment, and level of education. We are targeting

• Employed women and men
• ages 24 and older
• who make on average $25,000
• some college education.

Geographic factors like location is very important; our trend forecast is targeting people in locations where seasons are a thing. New York, Chicago but also California since it’s noticed that although it does not get as cold, it still experiences it’s own chilly climate.

We also target those who enjoy having a lifestyle where fashion and being on trend is important to them.

Fashion Trends of The Leather Jacket

Trench Blazer Motorcycle

The Trench Leather The Motorcycle Leather

• The leather trench coat is one of the garments that has recently been taking over the market, fashion runways and even Instagram.
• Can be seen in various colors & containing various embellishments like belts, double breasted shoulders and chelsea or convertible collars.
• It’s easy to throw on over any outfit and is a unisex garment
• If the leather trench promises anything, it’s capturing the zeitgeist of the upcoming 2020 years.

• The most classic trend of leather jackets there is
• they can be worn with anything from the dirtiest jeans to the most fashionable skirts.
• Oversized, cropped, or vintage, a leather motorcycle jacket adds a grunge essence to an outfit.
• Also can be a unisex garment

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• Blazers are usually used by people who want to look chic, casual, somehow formal and elegant.
• Its leather version gained a lot of popularity in the 90s thanks to the iconic Friends’ character Rachel Green.
• It communicates a status, people like to look professional and smart which can be done with a blazer
• They come in various colors and patterns as well as in multiple styles such as single button closure, two-button closure, and double-breasted styles.

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PrettyLittleThing.

Black Faux Leather Blazer

The Blazer Leather Jacket

Influencers and Directions

• Fashion itself is influenced by different factors, celebrities help shape and influence fashion by creating and spreading trends.
• The celebrities that will help the trend are Kim Kardashian, Hoyeon Jung and Zendaya.

Why Them?

• Kim Kardashian is known for staying in the spotlight.
• Zendaya has increased her popularity due to her starring roles in film, like Spider Man. She is also the winner of the CDFA’s Fashion Icon award for the year 2021.
• Actress and model Hoyeon Jung has gained over 23.7 million instagram followers due to her role on Netflix’s Squid Game & has become the face of Louis Vuitton.

Proposed Fabrics and Colors

• The propped fabrics we have include desserto vegan leather, faux leather and paper leather.

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• The proposed colors we have include midnight noir, campfire wood, brilliant wine, warm chestnut and succulent green. These colors are inspired by the outdoors and nature.

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• Due to the impact of Covid-19, being inside was sickening in itself and so we wanted these colors to make our consumer feel free and open.

THANK YOU !!!