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Postal Notice�Market Validation Survey

Prepared for Anthem Pleasant

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Methodology

This survey was conducted in April 2022. It was fielded to a representative sample of 5,014 US adults through Lucid. The survey instrument was programmed and hosted at QuestionPro.

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All of our respondent (sample) supplier’s sampling methods are governed by a third-party sample quality measurement & ranking program that ensures high quality human answers for market researchers seeking accurate insights. This party’s method for evaluating sample suppliers is grounded in three essential elements of survey sampling: quality, consistency, and acceptance. Scores are calculated from user data, results and a set of benchmarking modules designed in concert with four of the top five market research companies and coordinated through DM2.

For more information about response quality and methodology, click here.

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Postal Notice Concept Language

USPS Informed Delivery® emails you photos of your postal mail a few hours before it is delivered. This service is free.

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But imagine a different service: One where you receive a free notification to your phone, tablet or laptop the minute that USPS delivers mail to your mailbox.

How likely would you be to use this service?

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Key Findings

  • 22% of all American adults are extremely likely to use Postal Notice (assuming it was free). Age is the strongest demographic predictor of interest, relative to other demographic questions asked in this survey. Younger respondents are more interested than older respondents in Postal Notice.
  • Interest in Postal Notice is strongly correlated with knowledge of Informed Delivery®. Of those who are extremely interested in Postal Notice, 75% are familiar with Informed Delivery® (compared to 53% among those who are NOT extremely interested).

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Key Findings

  • Interest in Postal Notice is NOT correlated with gender, having children in the home, or having someone with a disability in the home. When it comes to interest in Postal Notice, age is the only significantly predictive variable uncovered in this study.
  • Respondents’ average willingness to pay per month for Postal Notice is higher if they already use Informed Delivery®. See next slide for willingness-to-pay data.

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Willingness to Pay

  • Of the 22% of Americans who are extremely interested in Postal Notice…
    • 80% are willing to pay at least $1/month
    • 60% are willing to pay at least $3/month
    • 55% are willing to pay at least $5/month
    • 29% are willing to pay at least $10/month
  • Of those who are extremely interested in Postal Notice + willing to pay at least $.50, the average willingness to pay is $7.84/month.
  • There is no significant difference in willingness to pay between those who are extremely interested in Postal Notice vs. those who are extremely interested + who use Informed Delivery®.

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Demographics

State

Age

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Demographics

Gender

Household Income

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Do you have children under more than one-year-old living at home?

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Disabilities & the Elderly

Does anyone in your home have a disability?

Do you ever assist elderly family members with daily tasks?

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Do you ever receive business or job-related mail to your home?

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How often do you check your mail at home?

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How often do you check the mail and it is empty (because the mailman hasn’t yet arrived)?

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USPS Informed Delivery®

Do you know what USPS Informed Delivery® does?

Do you participate with USPS Informed Delivery®?

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USPS Informed Delivery® emails you photos of your postal mail a few hours before it’s delivered. This service is free.��But imagine a different service: One where you receive a free notification to your phone, tablet or laptop the minute that USPS delivers. How likely would you be to use this service?

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FILTERED by Informed Delivery® users�USPS Informed Delivery® emails you photos of your postal mail a few hours before it’s delivered. This service is free.��But imagine a different service: One where you receive a free notification to your phone, tablet or laptop the minute that USPS delivers. How likely would you be to use this service?

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Now imagine this service was not free. What’s the most you’d be willing to pay per month for this service?

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FILTERED by Informed Delivery® users�Now imagine this service was not free. What’s the most you’d be willing to pay per month for this service?

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Links