Pay-Per-Click (PPC) Advertising for Service Providers
A Study on Yelp Ads
CSIT137 Fundamentals of Digital Marketing
Presented By:
Sushmrity Mondal A914150824023
Shaheni Chakroborty A914150824026
Sneha Sur A914150824050
Sampurna Ghosh A914150824016
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Helps businesses increase customer engagement
Introduction to PPC Advertising
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Essential strategy for service-based providers
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Paid per click, boosts online traffic
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Targets audience through keyword selection
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Digital ads for instant search visibility
Common platforms: Google, Yelp, Facebook
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yelp
Yelp attracts customers searching services locally
Promotes visibility for service-based businesses
Shows business listings in top positions
Helps build credibility through positive reviews
Customizable campaigns for targeted customer reach
Pay per click, cost-efficient advertising
Why Choose Yelp Ads?
HOW YELP PPC WORKS?
Ad appears on relevant Yelp searches
Charges apply only when clicked
Yelp provides insights, analytics, performance
Businesses set budget and ad preferences
Adjust strategy for better conversion rates
Advertisers bid for keyword placements
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Benefits of Yelp PPC
Higher visibility means more potential clients
Local targeting increases conversion rates
Flexible budget for small, large businesses
Performance tracking for campaign optimization
Enhances reputation with customer reviews
Complements other digital marketing strategies
Flexible budgeting for different business sizes
Higher demand increases ad bid prices
Cost-per-click depends on competition
ROI depends on click-to-conversion ratio
Continuous optimization improves ad performance
Cost Considerations in Yelp PPC
Yelp suggests optimal spending strategies
Target relevant high-converting service keywords
Optimize business profile for credibility
Set realistic budget based on goals
Adjust campaigns for better audience reach
Encourage positive customer reviews regularly
Monitor ad performance using Yelp analytics
Best Practices for Yelp PPC
Google broadens reach beyond local searches
Google focuses on website-driven conversions
Google Ads
Yelp PPC
Yelp PPC vs. Google Ads
Google requires broader audience targeting strategy
Yelp targets service-seeking local customers
Yelp users actively search for services
Yelp ads appear alongside real reviews
Yelp PPC boosts local business visibility
Yelps target high-intent potential customers
Cost-effective for service-based providers
Analytics improve ad performance over time
Customer reviews enhance business credibility
Strategic optimization ensures higher conversions
Key Findings
Thank You