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CRM Final Project

- Electric scooter buying behavior

​

Professor: Pu Tai Yang

Student: 710931609 Hsin Fang Hu

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Table of contents

01

Customer Profiling

Regression Models

03

Logistics Regression

04

02

Data introduction

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Data introduction

01

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01

336

Thesis

Questionnaire

9 variables

4 continuous variables

5 discontinuous variables

Altruism

利他主義

Environmental Awareness

環保意識

Green Buying Motivation

綠色購買動機

Green Buying Behavior

綠色購買行為

Selfless consideration for the welfare of others

Refers to emotional attitudes and environmental values towards the environment

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02

Have you ever ridden an electric scooter?

Yes / No

Green Buying Motivation

(1~7)

Green Buying Behavior

(1~7)

Environmental Awareness

(1~7)

Altruism

(1~7)

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03

Check the missing value

Calculate variable data

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Customer Profiling

02

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04

Have ridden e-scooter & Female

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05

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06

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07

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Regression Models

03

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08

Independent variables

Dependent variable

p<0.05

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09

Independent variables

Dependent variable

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Logistics Regression

04

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10

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11

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12

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13

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14

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15

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Thanks!