SALES
DECK
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01 / 04
Company & Products
Contains: Founder, information about products, and why we sell.
Executive Summary
2020 ~800k Revenue / 107k Result
2021: ~1,5Mio. Revenue / 313k Result
2022: ~1Mio. Revenue / 290k Result
2023: ~627k Revenue / -36k Result
Januar 24: ~30k Umsatz / ~15k Result:
Founder
Tobias Tullius | Ex Uber/Spotify
Tobi founded HÄNG in 2014 during his studies in Tübingen. Since then, he has been both the heart and the mind behind HÄNG. Tobi is responsible for almost everything visible to the outside world.
M.Sc, Vincent Hommel
Vincent joined HÄNG as a co-founder in 2017 and has been mainly the mastermind behind the scenes since then. Supply chain management, sales, and procurement are his disciplines.
Why we founded HÄNG
�We wanted a place of self-determination to explore ourselves and our passions. Profits were a means to keep our venture going.��Having leisure time, automation, and not having a 60-hour work week were personally more important to us.��Tobi was able to express himself in the field of marketing and learn everything from events to PPC, while Vincent dedicated himself to his passion and could design products.��Thanks to the location-independent structure, we were able to do that and travel the world at the same time.��Meanwhile, HÄNG Outdoors has grown...
The Products
Events & Rental
PAROOKAVILLE | LOVEFAMILY PARK | PLÖTZLICH AM MEER | KLANGTHERAPIE FESTIVAL | FEEL FESTIVAL | MELT FESTIVAL | ARTLAKE FESTIVAL | JUICY BEATS | PULS OPENAIR | MUNICH M.A.S.H | VW BULLI SUMMER | SPLASH | MOYN | and many more...
Shopify-Shop
Amazon-Shop
2020 - 96k revenue
2021 ~268k revenue
2022: ~207k revenue
2023 YTD: ~110k revenue
Fulfillment service provider in Leipzig and collaboration for over 6 years
Own Shopify integration & friendly contact exists
Service provider transmits stocks in real-time to the merchandise management system / Shopify
100% biodegradable shipping packaging & reduction of plastic through self-developed packaging made from cornstarch/optimized paper bags
Returns processing & refunds via own portal
Why are we selling?
After 9 years, we have become interested in new projects and actively pursued them. Both Vincent and Tobi have been dedicated to new activities since Q4/2022.
Vincent will take over the family business (medical technology) and Tobias has established a second foothold as a Content Creator.
We had hoped that we could keep HÄNG running and reduce our involvement there. This misconception will be visible in the results of '23.
The lack of passion combined with new opportunities has led us to want to hand over this company to good hands rather than just half-heartedly leading it.
2020 ~$800k revenue / $107k profit
2021: ~$1 million revenue / $147k profit
2022: ~$1.5 million revenue / $580k profit
2023 until June: ~$400k revenue / $16k profit
02 / 04
Marketing
Contains: Marketing campaigns, channels, potentials, brand rights & SoMe
Email-NL
PPC campaigns
Contests
Over 100 contests conducted with partner companies. | Clif Bar, MarcoPolo, Almdudler, Pringles, FLSK, PaulCamper, Roadsurfer, KnisterGrill, Campustüte and many more
All contests were logged, documented, and contacts were stored for possible future repetitions.
Established and extremely cost-effective way of acquiring new customers
Including a giveaway of a trip to Thailand worth €3000
Influencer
Database of all influencers including status & contact details is available
~3k mentions of own hashtag #SCHWINGERCLUB & 20k #HÄNG
Several years of affiliate programs with 65 active partners
~26k EUR total revenue | 0€ tool costs
Blog articles & reviews on partner sites are available:
Examples:
Spiegel.de
Spiegel.de again
Testsieger.de
Wanderzentrale.de
bergparadiese.de
Media + TV
Vox - Hot or Not
ZDF Garden Show
Inquiry from Shark Tank | (rejected by us)
Adventure of Self-Employment
WDR
Various Podcasts
Shopify / Founder Friends / Founder Life / RunFiction / CamperNomads / LiveVerde / Talents Podcast / JoinmyTrip
Portraits by Tobi
Galileo
RTL News at 12
Kabel1 - Adventure Life
Own Press Area
Overview of Press Releases
Blog & Page
Social Media
03 / 04
Assets
Contains: Brand, Assets, Designs etc.
Trademark
Notion
Tools + Tools
Support & Returns
B2B
Photos + Videos
Engagement
2019-2023 Partner of the Eden Reforestation Projects. Donation of trees per product
Continuous donations from profit shares. Database of all donation recipients is available and visible
Regular actions to "do good" including overview
Upcycling of returns
SDG Commitment
Innovative Black Friday actions - 100% of profits are donated
This generates enormous attention -> Shopify special feature
Domes & Domes
Design
Inventory
04 / 04
Behind the Scenes
Includes: Accounting, Import, Remote, HR, etc.
Import & R&D
Accounting
100% Remote
Interview about working at HÄNG from an employee's perspective:��https://dieverpeilte.de/haeng-ein-blick-hinter-die-kulissen/�
Everything optimized for location independence�
Virtual office available for everyone to meet | Free of charge�
Automated onboarding process including explanations & tools�
Guidance on remote work�
MORE: https://we-hang.com/pages/teamseite
MORE: https://we-hang.com/pages/teamseite
HR
No full-time staff needed/available. Only freelancers & contractors
Total wages & salaries < never exceed 8k € monthly
for a maximum of 10 people
Wages 08/2023 - 7788€ incl. health insurance
Wages 08/2022 - 6580€ incl. health insurance
Wages 08/2021 - 7070€ incl. health insurance
Complete process documentation available in a company wiki
including videos
Training on communication culture
Feedback + goal setting
Guidance + tracking
Automated application process & Join.com as a tool
600+ applications received
Outlook & Potential
Rough Timeline of Sales Process
Please note: This is a preliminary version and will be updated with dates in the upcoming days