NAVIGATING STORMS:

TACTICAL PLANNING FOR THE UNPREDICTABLE IN CAMPAIGNS

Jaimey Sexton

NAVIGATING STORMS:

TACTICAL PLANNING FOR THE UNPREDICTABLE IN CAMPAIGNS

The Sexton Group

@JaimeySexton

Margie Omero

GBAO

@MargieOmero

Rebecca Katz

New Deal Strategies

@RebeccaKKatz

Kristin Davison

Axiom Strategies

@KristinDavison

Brian Donahue

CRAFT

MODERATOR

Kristin Davison

Axiom Strategies

BE PREPARED

• KNOW YOUR RACE: Some surprises impact; others will pass
• SPEED IS KING: Speed is the difference between success and failure
• DON’T BE AFRAID: Trust your gut and your data.

KNOWING WHEN TO POUNCE

Rebecca Katz

New Deal Strategies

PART I: THE STROKE

PART II: NEW JERSEY SUMMER

PART III: POST-DEBATE