Marketing Program Reporting & Analytics

MONTH YEAR

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Executive Summary

• This section of the reporting should include high level reports to give an overview of what will follow.
• Include highlights from campaigns, categories and trends of what was high performing, and conversions across all channels.
• If there are any fires, you can draw attention to them here, too.
• Try and find cross-platform trends, including if a specific topic is creating conversation and increasing engagement across all channels.

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SEO Reporting

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SEO Reporting Summary

• Similar to the executive summary, give an overview specific to the SEO progress during this reporting period.
• Include highlights from campaigns, categories and trends of what was high performing, and conversions across all channels.
• If there are any fires, you can draw attention to them here, too.
• Try and find cross-platform trends, including if a specific topic is creating conversation and increasing engagement across all channels.

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Performance and Metrics

*Total impressions is how many times a user saw a link to your site in search results. This is calculated differently for images and other search result types, depending on whether or not the result was scrolled into view.

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Organic Traffic Performance

This chart shows the number of keywords that the target website, subsection, or URL ranks for in the top 100 organic search results.

This chart shows the change in the equivalent value of the organic search traffic, should that traffic have been acquired via PPC.

X,XXX Total Keywords

$X,XXX Traffic Value

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Top 100 Organic Keywords

Position 1-3

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Top 100 Organic Keywords

Position 4-10

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Content Highlights

SCREENSHOT OF ARTICLE

Ranking #XX

“Keyword goes here”

SCREENSHOT OF ARTICLE

Ranking #XX

“Keyword goes here”

SCREENSHOT OF ARTICLE

Ranking #XX

“Keyword goes here”

SCREENSHOT OF ARTICLE

Ranking #XX

“Keyword goes here”

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Local SEO

X,XXX Total Interactions

Interactions are when people call, message, make bookings, ask for directions and more from your Business Profile on Google

X,XXX Total Impressions

Platform and devices that people used to find your profile

Search terms that showed your Business Profile in the search results

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Recommendations & Next Steps

• Use this slide to describe action items you learned from the data on how to approach the next sprint.
• These action items should discuss what to do and what to avoid moving forward
• If there are new trends emerging broadly, those should be brought to the attention here.
• Also mention cultural and organizational moments that might be relevant to planning.

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Social Media Reporting

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Social Media Reporting Summary

• Similar to the executive summary, give an overview specific to the social media progress during this reporting period.
• Include highlights from campaigns, categories and trends of what was high performing, and conversions across all channels.
• If there are any fires, you can draw attention to them here, too.
• Try and find cross-platform trends, including if a specific topic is creating conversation and increasing engagement across all channels.

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Performance Overview

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High Performing Content

Name of Content Piece

XX,XXX Impressions

X,XXX Engagements

XX% ER

Name of Content Piece

XX,XXX Impressions

X,XXX Engagements

XX% ER

SCREENSHOT OF CONTENT

Name of Content Piece

XX,XXX Impressions

X,XXX Engagements

XX% ER

Leave a note here to explain why the pieces here were high performing, and identify trends to help you in the next content sprint.

SCREENSHOT OF CONTENT

SCREENSHOT OF CONTENT

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Low Performing Content

Name of Content Piece

XX,XXX Impressions

X,XXX Engagements

XX% ER

Name of Content Piece

XX,XXX Impressions

X,XXX Engagements

XX% ER

SCREENSHOT OF CONTENT

Name of Content Piece

XX,XXX Impressions

X,XXX Engagements

XX% ER

Leave a note here to explain why the pieces here were ;pw performing, and identify trends to help you in the next content sprint.

SCREENSHOT OF CONTENT

SCREENSHOT OF CONTENT

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Conversation Highlights

Use this slide to highlight the best comments, DMs, or notes from your community. You can highlight any themes here as well.

SCREENSHOT OF COMMENT

SCREENSHOT OF COMMENT

SCREENSHOT OF COMMENT

SCREENSHOT OF COMMENT

SCREENSHOT OF COMMENT

SCREENSHOT OF COMMENT

SCREENSHOT OF COMMENT

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Recommendations & Next Steps

• Use this slide to describe action items you learned from the data on how to approach the next sprint.
• These action items should discuss what to do and what to avoid moving forward
• If there are new trends emerging broadly, those should be brought to the attention here.
• Also mention cultural and organizational moments that might be relevant to planning.

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This deck template is from Slam Media Lab

Slam Media Lab is an award-winning digital agency hyper-focused on SEO, web design, content marketing, and brand design. We help impact organizations shaping the future win online through conversion-driven design.

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