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THE EVENTEUR

Competitor Analysis & Marketing Plan

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October 2022

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Checklist

  1. The Eventeur - Social Media Analysis
  2. Competitor Analysis
  3. Marketing Plan

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Social Media Analysis

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Post types - Live Photos:

  • Only Live photo posts founded in their social media platforms.

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Social Media Analysis

  • Whatsapp CTA not integrated with The Eventeur’s Facebook Page

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Social Media Analysis

  • Less number of Commercial Posts or Creatives.

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  • No Regular Posts

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In brief : Improvement

  1. Must create presence on Meta Platforms via Brand Awareness Paid Campaigns.
  2. Update the Whatsapp Button on Facebook Page.
  3. Share the content with necessary CTA Links.
  4. Share the content with Creatives for better branding.
  5. Keep the social profile active by sharing the latest happenings of the company.
  6. Effective Description shared on the post or videos should be engaging.

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Competitor Analysis

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\CHENNAI

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DA Eventz

Maze Events & Experiences

Followers

159 Instagram

524 facebook

260 Instagram

951 facebook

4502 Instagram

5.1K facebook

Ads

No

No

No

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T-Nagarl Comparison

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SSV The Wedding Company

Elate Events and Production Pvt Ltd

Kalai Events

Followers

2428 instagram

347 face book

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10 Instagram

447 face book

69 Instagram

233 Instagram

53 face book

13 Instagram

Ads

No

No

No

No

No

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Marketing Plan

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Marketing Platforms

  • Facebook
  • Instagram
  • Google My Business
  • Google Search Ads
  • Remarketing - Google Display

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Facebook and Instagram

  • Utmost 6 post per month:
    • Feeds, Stories, Reels etc
  • Ad Campaigns:
    • Post Engagement - Create Engagement such as like, comment, share etc
    • Reach Campaign - Post reach to wider group of audience
    • Website Traffic - Drive traffic to the website to make an order or so…
    • Remarket Ads - Target people who have shown interest towards the brand.

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GOOGLE MY BUSINESS

  1. Appear in Maps and Local Pack Listings.
  2. Utilize the power of customer reviews.
  3. Great Insight
  4. Views
  5. Search Queries
  6. Engagement
  7. Audience
  8. Clicks on Website Link

4. Just Optimize and Get high end traffic

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NOTE: Website Link is not available.

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GOOGLE LOCAL ADS

  • Keyword Optimization.
  • Google Listing Integration
  • Include Ad Extensions.
    • Call Ad Extension
    • Sitelink Extension etc.

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  • Device Optimized Ads.

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Sample Local AD

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GOOGLE DISPLAY ADS

Sample display ad

  1. Remarketing: Target the visitors who have visited the Page.
  2. Target placement - on various niche related sites.
  3. Ads in catchy formats to grab attention.
  4. Like negative keywords on search, exclude placement in display.

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SUGGESTED AD BUDGET (OPTIONAL)

FACEBOOK / INSTAGRAM (META ADS)

Rs. 20,000/-

GOOGLE SEARCH AD

Rs. 15,000/-

GST - 18% extra

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THANK YOU