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Redesign recipe-based cooking experiences

Team Name: Brit

Team Members: Seayeon Lee, Jaehoon Lee, Youngeun Kim, Hyunwoo Kim

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Experience

  • Target user: people needing cooking guides to prepare foods
  • Experience: how they cook with recipes

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Observations & Interviews

  • Four participants are the following:
    • A: A extreme cooking novice. He cannot cook without recipe.
      • Interviewed by Youngeun
    • B: A mid-20 student who cooks for his own food. He uses recipe if he doesn’t know how to cook the wanted meal.
      • Interviewed by Hyunwoo
    • C: A married man who can follow most of the recipes. He lives in America, and we wanted to know the effect of cultural surroundings.
      • Interviewed by Jaehoon
    • D: A cooking expert. She cooks for her family. She usually checks recipes only for plating and ingredients. We wanted to know how cooking experts can use recipes.
      • Interviewed by Seayeon

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Interview Questions

  • Cooking experience
    • For whom and how often do you cook?
  • Recent experience with recipes
    • What did you made with recipe?
    • Where do you find recipes?
    • When and why do you use recipes?
    • How often do you use recipes?
    • Please describe any uncomfortable experiences with recipes.
    • Do you exactly follow the recipes when you cook? Why or why not?
  • Questions after cooking
    • How difficult was it?
    • Was there any difference in cooking experience if you use recipes or not?
    • Was the recipe easy to understand? If not, why was it hard to understand?

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Interesting Moments

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‘A’

‘A’ doesn’t know what happens if butter burns.

“Hum.. I think i need more powder to dough”

Then, ‘A’ pours pancake powder without measuring.

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‘B’

follows media to cook

measuring is

important

needs some tips about

basic of cooking

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‘D’

very good at

cooking

interested in displaying foods

replace

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Needs #1

  • They need to find out whether they are capable of cooking the recipe based on their ingredients, tools, and appliances that they have currently.

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Needs #2

  • They need to estimate the cost of buying additional ingredients or tools.�(They want to minimize the additional cost if they can)

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Needs #3

  • They need to classify the main ingredients and sub-ingredients so that they know which ingredient can be omitted or replaced

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ESSENTIAL CAN BE OMITTED CAN BE REPLACED BY SOJU

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Needs #4

  • They need to guess how many people can be served by following the recipe.
  • i.e. They need to adjust the amount of ingredients according to the number of people who will be served.

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Needs #5

  • They need to estimate how much time will be consumed for following the recipe. (They want to finish the whole cooking process as soon as possible)

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Needs #6

  • They need to measure the volume or mass of ingredients without using professional measuring tools.

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Needs #7

  • They need to measure the temperature of pan, oven, or oil without using a thermometer.

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Needs #8

  • They need to be informed the basic cooking tips or techniques that the recipe doesn't mention.

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Needs #9

  • They need to distinguish how much the ingredients are cooked with their eyes or hands.

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Needs #10

  • They need to decide which steps can be proceeded simultaneously(or in parallel) so that they can cook without wasting time.

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Needs #11

  • They need to cope with unexpected, exceptional incidents so that they don't mess up their food.

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Needs #12

  • They need to reduce the amount of food waste and trash that comes from the cooking.

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Insights

  • “Video” recipe in facebook page, TV program (ex. 해먹남녀, tasty, 냉부)
    • from B, C’s interview
  • Preferred “device” (Smartphone VS Computer)
    • from among the interview
  • Preferred “measuring” method (mL, proportion, spoons)
    • from A’s pouring powder, B’s beaker
  • Photography for beautiful “plating” (especially for experts)
    • from D’s interview
  • “Alternative” gradients
    • from D’s Mayo->Garlic dipping sauce moment

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Insights

  • “Basic” common sense for novice
    • from A’s burned butter moment
  • “Overview” of recipe for parallel processing
    • from the interview of A, B, D
  • Check whether this cooking is “on the right track” (ex. is this meat fully cooked?)
    • from interview of A, C
  • Varying standards of good recipe by level of “cooking skill”
    • from among the interview of A < B < C < D
  • “Warning” Things you shouldn’t do
    • from A’s overheating frying pan moment

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