DEMOGRAPHICS 2025
THE SHOW
GENDER�AGE
EDUCATIONAL ATTAINMENT HOUSEHOLD INCOME
INDUSTRY
INVESTABLE ASSETS
OCCUPATIONAL STATUS
LISTENING ACTIVITY
PURCHASE INFLUENCE
DEMOGRAPHICS | 2
TABLE OF CONTENTS
CONTACT US: STIG@THEINVESTORSPODCAST.COM
The Investor’s Podcast Network is an exclusive business podcast network. Since 2014, we’ve educated professional investors and business people all over the world about how to grow financially and personally.
The first show under The Investor's Podcast Network is We Study Billionaires. We Study Billionaires, hosted by Stig Brodersen, Preston Pysh, William Green, Clay Finck, and Kyle Grieve, is the flagship podcast of The Investor’s Podcast Network, with more than 120 Million downloads.
On the show, they interview and study famous financial billionaires including Warren Buffett and Howard Marks, and they teach you what they learn and how you can apply their investment strategies in the stock market.
Bitcoin Fundamentals is a collection of episodes hosted by Preston Pysh on We Study Billionaires’ feed, the flagship podcast of The Investor’s Podcast Network with more than 120 million downloads.
On the show, Preston talks about everything Bitcoin and interviews prominent people in the field of cryptocurrency and blockchain.
CONTACT US: STIG@THEINVESTORSPODCAST.COM
THE SHOWS
THE SHOW
GENDER�& AGE
EDUCATIONAL�ATTAINMENT
HOUSEHOLD�INCOME
OCCUPATIONAL�STATUS
INDUSTRY
INVESTABLE�ASSETS
DEMOGRAPHICS | 3
PURCHASE�INFLUENCE
LISTENING�ACTIVITY
CONTACT US: STIG@THEINVESTORSPODCAST.COM
THE SHOWS
THE SHOW
GENDER�& AGE
EDUCATIONAL�ATTAINMENT
HOUSEHOLD�INCOME
OCCUPATIONAL�STATUS
INDUSTRY
INVESTABLE�ASSETS
DEMOGRAPHICS | 4
PURCHASE�INFLUENCE
LISTENING�ACTIVITY
We Study Billionaires currently has close to 3 Million downloads per month and counting.
This puts us as part of the top 5 Investing Podcasts in iTunes, and we’re the biggest stock investing podcast in the world.
GENDER
Majority of the readers and listeners of We Study Billionaires are male (89.9%).
CONTACT US: STIG@THEINVESTORSPODCAST.COM
AGE
The readers and listeners of We Study Billionaires are mostly within the 25 to 44 age range (63.4%).
THE SHOW
GENDER�& AGE
EDUCATIONAL�ATTAINMENT
HOUSEHOLD�INCOME
OCCUPATIONAL�STATUS
INDUSTRY
INVESTABLE�ASSETS
DEMOGRAPHICS | 5
PURCHASE�INFLUENCE
LISTENING�ACTIVITY
CONTACT US: STIG@THEINVESTORSPODCAST.COM
THE SHOW
GENDER�& AGE
EDUCATIONAL�ATTAINMENT
HOUSEHOLD�INCOME
OCCUPATIONAL�STATUS
INDUSTRY
INVESTABLE�ASSETS
DEMOGRAPHICS | 6
PURCHASE�INFLUENCE
LISTENING�ACTIVITY
AGE
Head of household
CONTACT US: STIG@THEINVESTORSPODCAST.COM
The audience of We Study Billionaires are highly educated as 86.2% have a Bachelor, Masters or PH. D. degree.
EDUCATIONAL�ATTAINMENT
GENDER�& AGE
EDUCATIONAL�ATTAINMENT
HOUSEHOLD�INCOME
OCCUPATIONAL�STATUS
INDUSTRY
INVESTABLE�ASSETS
DEMOGRAPHICS | 7
PURCHASE�INFLUENCE
LISTENING�ACTIVITY
THE SHOW
CONTACT US: STIG@THEINVESTORSPODCAST.COM
GENDER�& AGE
EDUCATIONAL�ATTAINMENT
HOUSEHOLD�INCOME
OCCUPATIONAL�STATUS
INDUSTRY
INVESTABLE�ASSETS
DEMOGRAPHICS | 8
PURCHASE�INFLUENCE
LISTENING�ACTIVITY
THE SHOW
EDUCATION
Head of household
CONTACT US: STIG@THEINVESTORSPODCAST.COM
We Study Billionaires is ideal for advertisers who would want to target high earners as majority of our audience makes more than $80,000 a year (73.5%), and the typical listener makes more than $150,000 (52.8%).��
HOUSEHOLD INCOME
GENDER�& AGE
EDUCATIONAL�ATTAINMENT
HOUSEHOLD�INCOME
OCCUPATIONAL�STATUS
INDUSTRY
INVESTABLE�ASSETS
DEMOGRAPHICS | 9
PURCHASE�INFLUENCE
LISTENING�ACTIVITY
THE SHOW
CONTACT US: STIG@THEINVESTORSPODCAST.COM
GENDER�& AGE
EDUCATIONAL�ATTAINMENT
HOUSEHOLD�INCOME
OCCUPATIONAL�STATUS
INDUSTRY
INVESTABLE�ASSETS
DEMOGRAPHICS | 10
PURCHASE�INFLUENCE
LISTENING�ACTIVITY
THE SHOW
INCOME
Head of household
CONTACT US: STIG@THEINVESTORSPODCAST.COM
Majority of the listeners of We Study Billionaires work for industries that are not finance-related.
EMPLOYMENT IN �FINANCIAL INDUSTRY
GENDER�& AGE
EDUCATIONAL�ATTAINMENT
HOUSEHOLD�INCOME
OCCUPATIONAL�STATUS
INDUSTRY
INVESTABLE�ASSETS
DEMOGRAPHICS | 11
PURCHASE�INFLUENCE
LISTENING�ACTIVITY
THE SHOW
CONTACT US: STIG@THEINVESTORSPODCAST.COM
Many of the listeners of We Study Billionaires manage investable assets with more than $1,000,000 (17.6%).
INVESTABLE ASSETS�MANAGEMENT
GENDER�& AGE
EDUCATIONAL�ATTAINMENT
HOUSEHOLD�INCOME
OCCUPATIONAL�STATUS
INDUSTRY
INVESTABLE�ASSETS
DEMOGRAPHICS | 12
PURCHASE�INFLUENCE
LISTENING�ACTIVITY
THE SHOW
CONTACT US: STIG@THEINVESTORSPODCAST.COM
We Study Billionaires is ideal for those who would want to target employees as our statistics show that most of our listeners are employed full time (64.8%).
OCCUPATIONAL STATUS
GENDER�& AGE
EDUCATIONAL�ATTAINMENT
HOUSEHOLD�INCOME
OCCUPATIONAL�STATUS
INDUSTRY
INVESTABLE�ASSETS
DEMOGRAPHICS | 13
PURCHASE�INFLUENCE
LISTENING�ACTIVITY
THE SHOW
CONTACT US: STIG@THEINVESTORSPODCAST.COM
GENDER�& AGE
EDUCATIONAL�ATTAINMENT
HOUSEHOLD�INCOME
OCCUPATIONAL�STATUS
INDUSTRY
INVESTABLE�ASSETS
DEMOGRAPHICS | 14
PURCHASE�INFLUENCE
LISTENING�ACTIVITY
FREQUENCY
Majority of the listeners of We Study Billionaires have already incorporated the show as part of their weekly habit (56.3%).
LOYALTY
The readers and listeners of We Study Billionaires are mostly within the 25 to 44 age range (63.4%).
THE SHOW
CONTACT US: STIG@THEINVESTORSPODCAST.COM
Almost a third of the population of We Study Billionaires listeners (27.1%) have purchased a product or service after hearing their ads on the show.
PURCHASE INFLUENCE
GENDER�& AGE
EDUCATIONAL�ATTAINMENT
HOUSEHOLD�INCOME
OCCUPATIONAL�STATUS
INDUSTRY
INVESTABLE�ASSETS
DEMOGRAPHICS | 15
PURCHASE�INFLUENCE
LISTENING�ACTIVITY
THE SHOW