Level Up Marketing Analytics Using MCP

Ask your marketing data questions in plain English, AI answers instantly

"Show me my top 5 pages by traffic this month"

✓ Answered in less than a minute

The Problem

Weekly client reports = n hours

• Open GA4, Search Console, Clarity
• Export data manually
• Build charts and write insights

The Problem

The N×M Integration Problem

5 AI tools × 100 platforms = 500 integrations

What is MCP?

Model Context Protocol - Think "USB for AI"

Released: Anthropic (November 2024)

Purpose: Open standard for AI-to-tool communication

Protocol: JSON-RPC 2.0

What is MCP?

The Three Components

1. MCP Host

The container (Claude Desktop, VS Code)

2. MCP Client

Discovers tools, routes requests

3. MCP Server

What you build (Tools, Resources, Prompts)

What is MCP?

Build once → Works with any MCP-compatible AI

How It Works

You: "Show me traffic trends"

WordPress AI Chat → Claude/OpenAI API

MCP Client (PHP) via HTTP

WordPress MCP Server

Analytics APIs (GA4, Search Console, Clarity)

Results → AI formats

How It Works

// Registering an MCP tool in WordPress

wp_register_ability(

'marketing-analytics/get-clarity-insights',

[

'description' => 'Get Clarity data',

'input_schema' => [ /* * ... */ ],

'execute_callback' => 'my_function',

]

);

Real Impact

Traffic Investigation

"Traffic dropped 30%!"

With MCP: AI analyzes 3 platforms in 3 minutes

Diagnosis: "15 pages de-indexed - robots.txt error"

MCP Realities - Pros, Cons & Costs

Pros

• Standardization - build once, works everywhere
• AI-native - tools discover themselves
• Fast development
• Growing ecosystem
• WordPress-friendly - pure PHP

Cons

• Security concerns
• Tool scaling costs increase with more tools
• Limited platform support
• Performance - REST better for high-throughput

The Tech Stack

Core Dependencies

wordpress/abilities-api

MCP tool registration

wordpress/mcp-adapter

Protocol handler

google/apiclient

GA4, Search Console

guzzlehttp/guzzle

Clarity API

Key Features

• Encrypted credentials
• Smart caching
• OAuth handling
• Real-time streaming
• Rate limiting
• WordPress-native

Requirements: WordPress 6.9+ | PHP 8.1+ | Any hosting

Getting Started - 4 Paths

1

⭐ Easy

Use The Plugin

Download, install, connect

Time: 30 min

2

⭐⭐ Medium

n8n

Visual workflow, 400+ integrations

Time: 2-3 hours

3

⭐⭐⭐ Advanced

Code Your Own

WordPress Abilities API

Time: 1-2 weeks

4

⭐ Easy

No-Code Managed

Coupler.io, Zapier

Cost: $50+/mo

Essential Resources

• modelcontextprotocol.io
• developer.wordpress.com/mcp
• docs.n8n.io/mcp

GitHub repo

Links

Let’s connect

Email:

stephenpaul@specflux.com

GitHub:

github.com/stephen1204paul

X:

@stephen1204paul

LinkedIn:

linkedin.com/in/stephenpaulsamynathan/

Questions?