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THE IP-DRIVEN ENTREPRENEURSHIP REVOLUTION: FROM CONCEPT TO MARKET DOMINATION

Presented By:�Vikram Choudhary

B. Pharm, M. Pharm, MBA-IEV, Ph.D.*

Founder & Director

Operant Scientific Private Limited & Operant Pharmacy Federation

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Prof. (Dr.) Varij Panwar

IPR Coordinator,

Dept. of ECE, GEU, Dehradun

Gratitude

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Disclaimer

• This presentation is for educational purposes only. Opinions or points of view expressed in this presentation represent the view of the presenter. Nothing in this presentation constitutes legal advice. The individuals appearing in this presentation, if any, are depicted for illustrative purposes only and are presumed innocent until proven guilty in a court of law.

• All are my personal opinion and does not have any connection with my company, my incubator, other employer/ entrepreneurs or others.

• Slides contains content / pictures / videos taken from web, articles, lectures, tutorials, and its respective authors own their copyrights, I have cited them on internet.

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Content

IP
Role of IP in Entrepreneurship for Market Domination
IP’s Role in Funding and Investment
Startup Innovations
Global Startup Landscape
Themes & Emerging Areas
National Innovation & Startup Policy
Entrepreneurship Factorials
Trends
Role of Incubation Centre in Startup
MAARG
Startup India Initiative
Ways for Funding to a Startup
Case Studies

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What is IP (Intellectual Property) ?

Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce.

Importance in Modern World: help consumers make an educated choice about the safety, reliability, and effectiveness of their purchases

Examples of IP:

Patents: Protecting Inventions

Trademarks: Safeguarding Brand Identity

Copyrights: Preserving Creative Works

Trade Secrets: Securing Valuable Information

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What is IP (Intellectual Property) ?

Recognition + Protection + Exploitation + Enforcement

Competitive Advantage

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The Role of IP in Entrepreneurship

Protection of Innovations
Brand Establishment and Recognition
Incentive for Investment
Monetization and Revenue Generation
Defensive Strategy
Market Entry and Competitive Advantage
Global Expansion
Negotiating Power

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IP Strategies for Market Domination

Building a Strong IP Portfolio
Competitive Analysis and IP Landscape
IP Valuation and Monetization
IP Protection and Enforcement
Strategic Licensing
Collaborative Ventures and Partnerships
Innovation Culture and Employee Training
Innovation Pipelines

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IP as a Valuable Asset

Innovation and Competitive Advantage
Monetization and Revenue Generation
Attracting Investment and Financing
Brand Recognition and Trust
Market Exclusivity
Negotiating Power
Market Expansion and Globalization
Legal Protection and Defense
Preservation of Creativity
Asset Evaluation and Management

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Leveraging IP for Competitive Advantage

Market Exclusivity
Differentiation
Barrier to Entry
Enhanced Branding
Innovation and Research Investment
Attracting Investment
Monetization
Legal Protection and Defense
Strategic Alliances and Partnerships
Global Expansion
Negotiating Power
Reputation and Trust

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IP's Role in Funding and Investment

Enhanced Market Positioning
Reduced Risk for Investors
Competitive Advantage
Licensing and Royalties
Collateral for Financing
Innovation Commitment
Negotiating Power
Revenue Potential
Market Expansion
Mergers and Acquisitions (M&A)
Protection of Investment

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Benefits of IP in Entrepreneurship

Protection of Innovations
Market Exclusivity
Brand Recognition and Trust
Competitive Advantage
Barrier to Entry
Attracting Investment
Monetization
Global Expansion
Negotiating Power
Legal Protection and Defense
Reputation Building
Innovation Incentive
Collaborative Ventures
Reduced Risk
Revenue Potential

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Start-up Innovation

Innovation

Idea

Application

Invention

Problem

Execution

Benefit

Application of new idea to solve problems resulting in benefits to users

Challenge

Novelty

Utility

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Start-up Innovation Could Be-

New to the Company

New to the Industry

New to the Country

New to the World

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India - Youngest Start-up Nation in the World

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Source: Zinnov Product/Digital Start-up Database

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India – Emerging as a Start-up Nation

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Source: Zinnov CoNXT Research & Analysis

21% of Indian start-ups are primarily focusing on global markets

18% CAGR increase in no. of Indian start-ups focusing primarily on global markets since 2014

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Innovative Minds are Accelerating Growth of Indian Economy & Start-ups are Contributing to Indian Economy

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India Added 3^rdHighest Number of Unicorns in 2020

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(1) CBInsights – the complete list of unicorns (2) Hurun Global Unicorn List 2020 (3) Data as on 31st Dec 2020 (4) Cities have been bundled into clusters.

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Global Start-up Landscape

India positioned 3^rdand competing with Israel

Start-up Activity Index = f[Landscape (Total Start-ups, Start-ups Per Capita, Acquisitions), Unicorns Analysis, Investors Ecosystem & Funding, Advanced Tech Focus]

Govt. Focus & Country Specific Indices = f[Government Initiatives (Govt. Polices, Govt. Funding), Country Specific Indices (Global Innovation Index, Ease of Doing Business)]

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Atmanirbhar Bharat (Self-Reliant India) - Fundamentally Strengthen the Innovation & Start-up Ecosystem

Strengthen Support Ecosystem A contemporary enabling environment is critical for innovation. Key infrastructure investments, accessible to all, can
accelerate growth.
Enable Revenue Generation Valuations, investments, and jobs are all linked to customer traction. Structural approach can help reduce market access.
cost for (young) start-ups.

Accelerate Corporate Participation With each year, corporate participation in India is increasing. However, it is abysmally low compared to global ecosystems and critical for orbit shift.

Increase Seed-stage Investments
Seed-stage investments in India are less than 10% of the total investment received each year. It has stagnated in the range of $400-500Mn per annum.
Increase Share of Domestic Capital Current highly volatile and geopolitical climate is a high-risk exposure. At 70-75% of the share, our dependence on foreign capital is uncomfortably high.
Expand Experienced Talent Base. We are amid a global talent war. As a country, we need to leverage the shift to remote work to attract international talent to contribute to the ecosystem.

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Innovation and Entrepreneurship Activities

11%

27%

23%

Design Thinking & Critical Thinking

Entrepreneurship

Incubation and Pre Incubation Innovation

IPR

Other R&D and Innovation Startup

More than 1

Lakh activities

Avg. no of I&E Activities/Participant/Year – Increased from 1 ( 2018) to 9 ( 2021)

15%

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Themes & Emerging Areas

Pharmaceuticals

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Themes & Emerging Areas

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Themes & Emerging Areas

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Adoption of National Innovation and Startup Policy in HEIs

2019

2020

2021

2022

2753+

2571

1983

871

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The Startup Realty

The grim reality is that most startups fail
There are five essential elements that lead to successful startups

IDEA

TEAM & �Execution

BUSINESS MODEL

FUNDING

TIMING

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What Makes Startups Succeed?

[Based on a study by IdeaLab]

Factors of success across more than 200 companies

Time

Team &

Execution

Idea

Business

Model

Funding

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Why Startups Fail ?

21 % fail due to Team, Personal withdrawals
18 % Fail due to Funds/Money
61 % due to lack of leverage
Created something no one wants
Out completed/poor strategy /marketing
Did not Pivot
Constraints: Location/Legal

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Why Startups Fail ?

21 % fail due to Team, Personal withdrawals
18 % Fail due to Funds/Money
61 % due to lack of leverage
Created something no one wants
Out completed/poor strategy /marketing
Did not Pivot
Constraints: Location/Legal

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Entrepreneurship Factorials

Laboratory Scale

Pilot to Commercial Scale

Application

Market Research

Laboratory to Pilot Scale

Marketing

Customer Satisfaction

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Success Factors

FOUNDER

Mindset and Ambition
DNA
Know-how
Strategy

TALENT

Access
Quality
Costs

STARTUP EXPERIENCE

Giving Equity to Advisors
Experience with Unicorns
Exit Experience

FUNDING

Early Stage funding per startup
Early Stage capital
Experienced VC Firms

LOCAL CONNECTEDNESS

Sense of community
Local relationship
Collisions
Density

ORGANIZATIONS

Quality and quality of events

GLOBAL CONNECTEDNESS

Global Reach
Immigrant founders
Offices in other countries

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Trends

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Role of Incubation Centers in Startup

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MAARG

MAARG (Mentorship, Advisory, Assistance, Resilience, and Growth), the National Mentorship Platform is a one-stop platform to facilitate mentorship for startups across diverse sectors, functions, stages, geographies, and domains.

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Road Blocks of Startups

Right Talent Acquisition
The Gap Between Burn Rate and Revenue
Lack of Mentorship
Lack of a Good Branding Strategy
Fragmented Market
Silicon Valley Replicas Topped by infrastructure Deficit
Struggle to Reinvent Constantly

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Startup India Initiative

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Key Pillars of Support for Startups

Under the Startup India Initiative

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Why Startup India ?

To Boost up / Promote startup / Entrepreneurship
Core objective is to generate maximum Employment
Encourage the people who have the potential to innovate the start their own business
To boost up Banking & Finance sector
Be a job creator (Then why remain a job seeker ? Become a job provider )

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Key Points of Startup India Scheme

Self Certification: Compliance under 9 environmental & labour laws
Tax Exemption: Tax exemption for a period of 3 consecutive years and exemptions on gain & investments above FMV
Startup patent Application and IPR protections: Fast track & up tp 80% rebate in filling patents.
IPR Support: Government to bear facilitation cost & 50% rebate on trademark filing
Public Procurement Norms: Exemption from requirement of Earnest Money Deposit in government tenders
Easy winding up: within 90 days inder PMLA 2016
10,000 crore startup funding pool.
Encourage entrepreneurship within the country.
Promote India across the world as a start-up hub.

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Startup Ecosystem

Support Organization

Big Companies

Universities

Funding opportunities

Services Providers

Research Organization

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Challenges faced by Entrepreneurs for Startups:

A recent study, “Entrepreneurial India” by the IBM Institute found that 90% of Indian Startups FAIL within the first five years and the most common reason for failure is lack of innovation – 77 % of venture capitalists surveyed believe that Indian Startups lack new technologies or unique business models
Planning: As the saying goes, “If you fail to prepare to fail”. So don’t leave the details to later.
Execution
Lack of Innovation
Funding
Lack of Mentorship: You may have a great product or idea, but lack the necessary guidance, market experience, or knowledge to take it to the net level. That’s where a mentor comes in, with the wisdom and confidence to help you clear those roadblocks that are holding your startup startup back. According to Rhett Morris of Endeavor Insight – 33 % of tech firm founders who are mentored by successful entrepreneurs went on to become top performers.
Human Resources & Poor business ethics:

“Since 2015, as many as 1503 startups have closed down in India and the major reason is due to the replication of Western business models, and not lack of subsequent funding from the investors. The highest number of failures were in logistics, e-commerce and food technology.

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Here are the ways for Funding to a Startup

Boostrapping: Self-funding is also known as bootstrapping, is an effective way startup financing, especially when you are starting your business. You can invest from your own saving or can get from family and friends.
Crowd Funding: is the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically over the internet. Some of the popular crowdfunding sites in india are Indiegogo, Wishberry, Ketto and Fundlined.
Angel Investors: Angel investors are individuals with surplus cash and a keen interest to invest in upcoming startups. They can also offers mentoring or advice along with capital. Angel investor have helped many Indian startups (Unacademy, Crown-it, BookEventz, WittyFeed. Some of top Angel investors are Mr. Ratan Tata, Rajan Anandan, Vijay Shekhar Sharma, Sachin Bansal.

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Here are the ways for Funding to a Startup

Venture Capitalist: Venture capital are professionally managed funds invest in companies that have huge potential to grow. They usually invest in a business against equity and exit when there is an IPO or an acquisition, Some of the well known venture Capitalists in india are Helion Venture Partners, Accel Partners, Blume Ventures, Nexus Venture Partners.
Funding From Business Incubators & Accelerators: Early stage businesses can consider Incubator and Accelerator programs as a funding option. Found in almost every major city, these programs assist hundreds of startup businesses every year.

Incubators are like a parent to a child, who nurtures the business providing shelter tools and training and network to a business.
Accelerators so more or less some thing, but an incubator helps/ assist/ nurtures a business to walk, while accelerator helps to run/take a giant leap.

Popular names are Atal Innovation Mission, Startup Studio, i-Hub, AngelPrime, CIIE, IAN Business Incubator, Tie, Villgro Startup Village and Tlabs.

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Here are the ways for Funding to a Startup

Govt. Programs That Offer Startup Capital: Government has launched “Bank of Idea and Innovations” program. The Government of India has launched 10,000 Crore Startup Fund in Union budget 2014-15 Government backed “Pradhan Mantri Micro Units Development and Refinance Agency Limited (MUDRA)” starts with am initial corpus of Rs. 20,000 Crore to extend benefits to around 10 lakhs SME’s.
Raise Money Through Bank Loand:

Normally, banks are the first place that entrepreneurs go when thinking about funding-

The bank provides two kinds of financing for business. One is working capital loan and other is funding. Working Capital loan is the loan required to run one complete cycle of revenue generating operations and the limit Is usually decided by hypothecating stocks and debtors.
Funding from bank would involve the usual process of sharing the business plan and the valuation details, along with the project report, based on which the loan is sanctioned.
Almost every bank in India offers SME finance through various programs.

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STARTUPS

That are changing the face of Virtual Reality in India

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Bhavish Aggarwal, Ola

Co-Founder in 201o by tech graduate Bhavish Aggarwal, Ola Cabs is the biggest online taxi and car aggregator in India today, strongly rivalling Uber.
The transportation startup was founded in Mumbai and raised angel funds from Snapdeal c0-founder Kunal Bahl and Shaadi.com founder Anupam Mittal.
OLA Valued at over US $ 5 Billion now. Ola has about 250,000 cabs and auto rickshaws in its app, operational in about 85 Indian cities.

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Vijay Shekhar Sharma, Paytm

Born in a small town near Delhi, Vijay Shekhar Sharma was the first amongst his immediate family to graduate from a tech school and then travel overseas for a job.
Vijay launched One97 as a telecoms software company in the early 2000s and later pivoted it to paytm, an online marketplace in 2009.
Paytm Is now widely used for payments and mobile credit top-ups.
The company last year raised about US$700 million in capital from Ant Financial, the affiliate e-payments division of Chinese ecommerce powerhouse Alibaba.

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Ritesh Agarwal, Oyo Rooms�Deepinder Goyal, Zomato�Albinder Dhindsa, Grofers

Aman Gupta, boAt

Vanita Singh, Sugar Cosmetics

Varun & Gazal Alagh, Mamaearth

Peeyush Bansal, Lenskart

Ashneer Grover, BharatPay

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Conclusion:

IP Driven for the Entrepreneurs is very beneficial to run an startup because the IP creates an brand value for any business which reflects the uniqueness of the business.
Building Entrepreneurship & Startup Ecosystem is a flagship initiative of the government of India, intended to build a strong ecosystem for nurturing innovation and startups in the country that will drive sustainable economic growth and generate large scale employment opportunities.
In order to meet the objectives of the initiatives, Government of India is announcing this action plan that addresses all aspects of the startup ecosystem

This is a most effective campaign which will create more jobs opportunities to the Indian youth.
This scheme will directly help people in their own successful entrepreneurship.
It will help our country to show the talent of youths through their innovative business all across the world.

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Entrepreneurship is Not an Thought It’s an Action

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आओ बदलें भारत let's change india

High impact solutions to transform

the educational innovation ecosystem.

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We would appreciate �your valuable �FEEDBACK

Connect us on�+91 94609 71652

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Connect Me @ Social Media

Vikram Choudhary director@opf.org.in

આભારشکریہ ধন্যবাদ ਤੁਹਾਡਾ ਧੰਨਵਾਦ நன்றிధన్యవాదాలు ಧನ್ಯವಾದനന്ദി धन्यवाद આભારشکریہ ধন্যবাদ ਤੁਹਾਡਾ ਧੰਨਵਾਦ நன்றி ధన్యవాదాలు ಧನ್ಯವಾದ നന്ദിઆભારشکریہ ধন্যবাদ ਤੁਹਾਡਾ ਧੰਨਵਾਦ நன்றிధన్యవాదాలు धन्यवाद ಧನ್ಯವಾದനന്ദിઆભારشکریہ ধন্যবাদ ਤੁਹਾਡਾ ਧੰਨਵਾਦ நன்றிధన్యవాదాలు ಧನ್ಯವಾದനന്ദി આભારشکریہ धन्यवाद ধন্যবাদ ਤੁਹਾਡਾ ਧੰਨਵਾਦ धन्यवाद நன்றிధన్యవాదాలు धन्यवाद ಧನ್ಯವಾದനന്ദി આભારشکریہ ধন্যবাদ ਤੁਹਾਡਾ ਧੰਨਵਾਦ நன்றிధన్యవాదాలు ಧನ್ಯವಾದനന്ദി धन्यवाद ಧನ್ಯವಾದനന്ദി આભારشکریہ ধন্যবাদ ਤੁਹਾਡਾ ਧੰਨਵਾਦ நன்றிధన్యవాదాలు ಧನ್ಯವಾದനന്ദി આભાર ধন্যবাদ ਤੁਹਾਡਾ ਧੰਨਵਾਦ நன்றிధన్యవాదాలు ধন্যবাদ ਤੁਹਾਡਾ ਧੰਨਵਾਦ நன்றிధన్యవాదాలు Thank you

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