Meta Ads
Account Name
Last Month
Monthly Report
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1
Performance Overview
2
Impressions
1.2M
-3.14%
Clicks
18.5K
-4.06%
CTR
1.60%
0.0%
Cost
$6.0K
6.8%
CPC
$0.323
11.38%
Purchases
5.0K
15.0%
Purchases Value
66.5k
7.5%
Cost / Purchase
$24.5
0.0%
ROAS
8.5
25.1%
Reach
413.3K
-10.67%
- Traffic and engagement dropped notably with an 8% decrease in impressions, 29% fewer clicks, and an 18% lower click-through rate.
- Cost increased by nearly 24% and CPC surged, suggesting less efficient spending despite lower overall spend.
- Conversions suffered with a 33% dip in purchases and 43% lower ROAS, indicating a significant decline in campaign effectiveness.
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Cost vs Reach
Month on Month
- In August 2025, reach slightly decreased to 413,264 while cost increased to $5,988.56, suggesting reduced efficiency compared to previous months.
- June 2025 saw an exceptional spike in reach (1,478,535) at a moderate cost ($5,864.68), indicating a highly effective campaign.
- Overall, costs remained relatively stable, but substantial fluctuations in reach highlight varying campaign performance and opportunities to analyze what drove June's success.
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Campaigns Performance
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Campaigns Performance
5
Campaign Name | Impressions | Clicks | Cost | Results | Cost Per Result | Purchases | ROAS |
Campaign 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Campaign 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Campaign 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Campaign 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Campaign 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
- All campaigns generated significant impressions and clicks but resulted in zero purchases and no ROAS, indicating a lack of conversion effectiveness.
- Campaigns with higher engagement (Used/New Inventory) had better cost efficiency per result compared to broader reach-focused campaigns, but none drove sales.
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Campaigns Objective
6
This analysis breaks down the platform distribution of all the active Meta Ads campaigns for last month
Objective | Impressions | Clicks | Cost | Results | Cost Per Result |
LINK_CLICKS | 0 | 0 | 0 | 0 | 0 |
OUTCOME_SALES | 0 | 0 | 0 | 0 | 0 |
OUTCOME_AWARENESS | 0 | 0 | 0 | 0 | 0 |
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Delivery &
Demographics
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Platform Performance
8
This analysis breaks down the platform distribution of all the active Meta Ads campaigns for last month
Publisher Platform | Cost | Landing Page Views | Purchases | Cost Per Purchase | ROAS |
0 | 0 | 0 | 0 | 0 | |
0 | 0 | 0 | 0 | 0 | |
audience_network | 0 | 0 | 0 | 0 | 0 |
unknown | 0 | 0 | 0 | 0 | 0 |
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Placement Performance
9
This analysis breaks down where Meta Ads appeared across all platforms — including feeds like Instagram, Facebook Stories, and more.
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Publisher Platform | Platform Position | Cost | Landing Page Views | Purchases | Cost Per Purchase | Purchases Value | ROAS |
instagram_stories | 0 | 0 | 0 | 0 | 0 | 0 | |
feed | 0 | 0 | 0 | 0 | 0 | 0 | |
marketplace | 0 | 0 | 0 | 0 | 0 | 0 | |
facebook_reels | 0 | 0 | 0 | 0 | 0 | 0 | |
feed | 0 | 0 | 0 | 0 | 0 | 0 | |
facebook_reels_overlay | 0 | 0 | 0 | 0 | 0 | 0 | |
audience_network | rewarded_video | 0 | 0 | 0 | 0 | 0 | 0 |
search | 0 | 0 | 0 | 0 | 0 | 0 | |
facebook_stories | 0 | 0 | 0 | 0 | 0 | 0 |
Demographics
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This analysis breaks down demographics of all the active Meta Ads campaigns for last month
Age | Impressions | Clicks | Cost | Purchases | Cost Per Purchase | ROAS |
25-34 | 0 | 0 | 0 | 0 | 0 | 0 |
35-44 | 0 | 0 | 0 | 0 | 0 | 0 |
45-54 | 0 | 0 | 0 | 0 | 0 | 0 |
55-64 | 0 | 0 | 0 | 0 | 0 | 0 |
65+ | 0 | 0 | 0 | 0 | 0 | 0 |
18-24 | 0 | 0 | 0 | 0 | 0 | 0 |
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Ads &
Creative
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11
Top Creatives
12
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Creative 1
Creative 2
Spend
Results
Cost per Result
0
0
0
Spend
Results
Cost per Result
0
0
0
Spend
Results
Cost per Result
0
0
0
Creative 0
Top Creatives
13
Report Date Range
Creative 4
Creative 5
Spend
Results
Cost per Result
0
0
0
Spend
Results
Cost per Result
0
0
0
Spend
Results
Cost per Result
0
0
0
Creative 3
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