Chen Qingwen

Google E-commerce Demonstration Data, Daily Customer Acquisition Report (Daily total, monthly total, number of active users, number of new users, number of returning visitors, traffic from various channels)

Unit Outline

• How to Use Google Merchant Demo Account Data
• 2. Download the first data resource hyperlink: Google Merchant Demo Account
• 3. Download the second data resource hyperlink: Flood-It! E-commerce application APP and website data.
• How to switch between different accounts in GA4
• How many visitors did your e-commerce website have yesterday?
• ◉2. How many visitors did your e-commerce website have in the past month?
• ◉3. How many new users visited your e-commerce website yesterday?
• ◉4. How many new users have visited your e-commerce website in the past 30 days?
• ◉5. Definition of Active Users and its Implications?
• ◉6. [Total number of users, new users, active users]: What is the significance of calculating the ratios between these figures?
• Which channel brought the most users to your e-commerce website yesterday?
• ◉8. How many users visited your e-commerce website yesterday by directly entering the URL?

Unit Outline

• ◉8. How many users visited your e-commerce website yesterday by directly entering the URL?
• ◉9. How many users visited your e-commerce website yesterday through search engines (such as Google, Bing, Yahoo) without clicking on paid advertisements?
• ◉10. How many users visited your e-commerce website yesterday through links from partner websites, forums, and news articles?
• ◉11. How many users visited your e-commerce website yesterday through clicking links from emails?
• ◉12. How many users visited your e-commerce website yesterday who found your site through shopping platforms (like Amazon, Google Shopping) without coming through ads?
• ◉13. How many users visited your e-commerce website yesterday from paid advertising traffic on search engines (Google Ads, Bing Ads)?
• ◉14. How many users visited your e-commerce website yesterday from the Google Display Network (GDN)?
• ◉15. How many users visited your e-commerce website yesterday who came from sharing content on social media platforms (Facebook, Instagram, Twitter, LinkedIn)?
• ◉16. How many users visited your e-commerce website yesterday from the "Cross-network traffic (Google Search, YouTube, Google Discover, and Gmail)"?
• ◉17. How many users visited your e-commerce website yesterday who were "unclassified by GA4 into any existing channels" in terms of traffic?

Google Merchant Demo Account

demo data

How to Use the Google Merchant Demo Account with Demo Data

• 1- [Data Source]
• This is real-time e-commerce data from Google:
• 【Google Merchandise Store】
• �"With the Flood-IT APP"
• E-commerce data
• 2-【Restrictions】
• Google has been hiding certain key data from e-commerce businesses.
• Avoid leaking trade secrets.

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How to Use the Google Merchant Demo Account Data

• 3- Obtaining [Data Sources]
• Please go to the search engine and type in: Google Analytics Demo Account

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How to Use the Google Merchant Demo Account Data

• 4- Data download URL:

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• The demonstration account contains three resources.
• Google Analytics 4 Resources: Google Merchandise Store (Website Data)
• Google Analytics 4 Resources: Flood-It! (App and Website Data)

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How to Use the Google Merchant Demo Account Data

• The demonstration account contains three data resources:
• 1- [Google Merchandise Store, Google's Online Merchandise Store] (Website Information)
• 2-【Flood-It!, Application APP】
• 3-【Flood-It!, Website Information】

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Download

The first data resource hyperlink

Google Merchant Demo Account

【Data Download Method】

• Click on the first data resource hyperlink.
• Automatically download data to your GA4 account.

【Method of Downloading Data】

• Click on the first data resource hyperlink ➜ Automatically download the data to your GA4 account.

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Checking Account

• Gear Management ➜ Account Details ➜ Account Name: demo Account

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Data Collection Management Inspection ➜ Data Streaming

• Gear Management ➜ Data Collection and Management ➜ Data Streaming: Web

Download

The hyperlink for the second data resource.

Flood-It! E-commerce

Application APP and Website Data

【Method for Downloading Data】

• Click on the second data resource hyperlink.
• Automatically download data to your GA4 account.

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【Data Download Method】

• Click on the second data source hyperlink ➜ Automatically download data to your GA4 account.

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Checking account

• Gear Management ➜ Account Details ➜ Account Name: demo Account

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�Data Collection Management Inspection ➜ 3 Types of Data Streams

• Gear Management ➜ Data Collection and Management ➜ Data Streaming ➜ Food-IT, Android, iOS, Web

In GA4

How to Switch Between Different Accounts

How to switch between different accounts in GA4

• Top left corner ➜ All accounts ➜ Dropdown menu ➜ Recently used

How to switch between different accounts in GA4

• Top left corner ➜ All accounts ➜ Dropdown menu ➜ Recently used

GA4 Acquisition Daily Report

Test Google e-commerce website

• Google Product Network Store (URL)

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Essential Basic Data-1

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How many visitors did your e-commerce website have yesterday?

How many visitors did your e-commerce website have yesterday?

• (1) Life Cycle ➜ Customer Acquisition ➜ Acquiring New Customers:
• Please select a date: Choose a specific day.

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How many visitors did your e-commerce website have in the past month?

• (1) Life Cycle ➜ Customer Acquisition ➜ Acquiring New Customers:
• Look: Total number of people ➜ 1912 individuals

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Essential Data Basics-2

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How many visitors has your e-commerce website had in the past month?

How many visitors has your e-commerce website had in the past 30 days?

• (1) Life Cycle ➜ Customer Acquisition ➜ Acquiring New Customers:
• Please select the date: Past 30 days.

How many visitors has your e-commerce website had in the past 30 days?

• (1) Life Cycle ➜ Customer Acquisition ➜ Acquiring New Customers:
• Please select the date: Past 30 days ➜ Total number of people: 53,213

Essential Basic Data-3

How many new users visited your e-commerce website yesterday?

How many new users visited your e-commerce website yesterday?

• (1) Life Cycle ➜ Customer Acquisition ➜ Acquiring New Customers:
• Look: New Users ➜ 1129 people

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Essential Basic Data-4

How many new users have visited your e-commerce website in the past 30 days?

How many new users have visited your e-commerce website in the past 30 days?

• (1) Life Cycle ➜ Customer Acquisition ➜ Acquiring New Customers:
• View: Past 30 Days ➜ New Users ➜ 46,402 people

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Compare three types of users:

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Total number of users, new users, active users

�Compare three types of users: total users, new users, active users.

• Active users: 1383 people
• Total number of people: 1912
• New users: 1129 people

Compare three types of users: total users, new users, and active users.

• GA4 Website Definition
• The definition of a GA4 website is as follows:

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Definition of Active Users

• The number of unique users who have interacted with your website or application within the specified date range.
• Possible 1: Any user who triggers an interactive session,
• 可能性2：觸發網站中的��Translation:�Possibility 2: Triggering within the website
• Trigger the first_visit event (new users logging in for the first time)
• �Or trigger the engagement_time_msec parameter (the user_engagement event that triggers interaction)
• Possible 3: In Android Applications
• Trigger the first_open event (new users logging in for the first time)
• �Or trigger the engagement_time_msec parameter (the user_engagement event that triggers interaction)
• 可能4：在 iOS 應用程式中的
• Trigger first_open (new users logging in for the first time)
• Trigger a user_engagement event (triggering an interactive user_engagement event)
• As long as a user_engagement event is detected within 1 second, the system will consider the user as an active user.

Scenario Simulation Exercises

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Is it actively used?

• Case 1: User A: First visit to the website, leaves after staying for 5 seconds.
• Case 2: User B: Entered the website, stayed for 12 seconds, did not click on any content.
• Case 3: Existing User C: Clicks on a Facebook ad to enter the website but closes it within 2 seconds.
• Case 4: Existing User D: Clicked on a Facebook ad to enter the website, clicked two buttons consecutively, viewed two web pages, but closed the webpage within 5 seconds.

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Scenario Simulation Exercises

�Answer

Is this an "answer" for active users?

• Case 1: User A: First visit to the website, leaves after staying for 5 seconds.
• Result: ✅ Counted as an active user
• Reason: First visit to the website, triggered first_visit event.
• Case 2: User B: Entered the website, stayed for 12 seconds, did not click on any content.
• Result: ✅ Counted as an active user
• Reason: Stayed for more than 10 seconds, triggering the user_engagement event.
• �Note: The user_engagement event is automatically checked by the system every 10 seconds.

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Is it the "solution" for active users?

• Case 3: Existing User C: Clicks on a Facebook ad to enter the website, but closes it within 2 seconds.
• Possible Outcome 1: ✅ Counted as an active user
• Possible Outcome 2: ❌ Not counted as an active user
• ��Note: The user_engagement event triggers an automatic alert every 10 seconds for system checks.
• Reason: The process of you closing the webpage 2 seconds later does not necessarily mean that you have encountered the user engagement alert. Without encountering the alert, the user engagement event is not triggered.
• Triggering the "user_engagement" event qualifies as an "active user."

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Is this the "solution" for active users?

• Case 4: Existing User D: Clicked on a Facebook ad to enter the website, clicked two buttons consecutively, viewed two web pages, but closed the webpage within 5 seconds.
• Result: ✅ Counted as an active user
• Reason: Clicking a button or browsing to the second page will trigger the user_engagement event.
• Only when a user_engagement event is triggered is someone considered an "active user."

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Compare three types of users: total users, new users, active users

• Active User Definition:
• Refers to a user who has initiated at least one engagement session.
• The Three Conditions for Participatory Conversation:
• User dwell time exceeds 10 seconds: When a user stays on a website or application for at least 10 seconds, it is considered an engaged session.
• 2. Performed specific interactive actions: such as clicking buttons, cmpleting conversion events, submitting forms, and other interactive behaviors.
• 3. Triggered at least one conversion event: such as completing a purchase, downloading a file, or submitting a form, etc.

The Meaning Represented by "Active Users"

• Features:
• The method for calculating active users emphasizes "engagement".
• The active user metrics in GA4 are updated in real-time, which can assist in analyzing user engagement and behavioral characteristics of a website or application.
• Application scenario:
• Analyze user engagement across different channels.
• Evaluate the appeal of marketing campaigns to users.

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The important physical significance can be seen from three types of users:

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Total number of users, new users, active users

Three data points represent the following meanings:�Total number of users, new users, active users

• Total number of people: 1912
• New users: 1129 people
• Active users: 1383 people
• Most website visitors are "new users," accounting for 59.0481%, which is 1129 out of 1912.
• The proportion of users who visit the website and actively participate is 1383/1912 = 72.3326%.
• What is active engagement: Staying for more than 10 seconds, or clicking on certain important buttons (placing an order, submitting a form, joining LINE, downloading a file)

Essential Basic Data-5

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Which channel brought the most users to your e-commerce website yesterday?

Which channel brought the most users who came yesterday?

• (1) Life Cycle ➜ Customer Acquisition ➜ Acquiring New Customers:
• Maximum: Direct ➜ 1358 people

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Remember to increase the display setting for "Rows Per Page."

• The display parameters will increase from [9] to [11].

Remember to increase the display of "Rows Per Page."

• The display parameters will increase from 9 to 11.
• �多出：display，Paid Other，Organic Video�Additional: display, Paid Other, Organic Video

Importance:

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Why is it important to track traffic and know the number of users coming from each channel?

The Importance of Tracking Pipeline Sources

• Scenario Simulation:
• Does your company have any promotional activities during the New Year?
• Thus, promotional advertisements were placed simultaneously on LINE, Facebook, Instagram, and Email.
• Objective:
• 1. You want to assess from where the highest traffic originates.
• Further, which channel's traffic would you like to analyze to determine which has a better conversion effect?
• 3. Identify the most effective marketing channels for promotions.

Essential Basic Data-6

What are Direct, Organic Search, Referral, Email, Organic Shopping, Unassigned, Paid Search, Cross-network, Organic Social, Display, Paid Other, Organic Video?

Various types of pipelines

• Organic Search:
• Referal:
• Email:
• Organic Shopping:
• Unassigned
• Paid Search:
• Cross-network：
• Organic Social:
• Display:

Various Types of Pipes in Chinese Names

• Direct: Direct
• Organic Search: Natural Search
• Referral: Reference link URL
• Email: Electronic Mail
• Organic Shopping: Natural Purchasing
• Unassigned: Not allocated
• Paid Search: Paid Search
• Cross-network: Alliance, cross-network broadcasting
• Organic Social: Natural Community Activities
• Display: Display Advertising

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Example 1:

What is Direct Traffic?

Various sources of flow pipelines

• 1. Direct Traffic
• Definition: User Directly Inputs URL
• Example 1: Enter the webpage https://example.com
• Example 2: Click on the Bookmark
• Scenario: The user has saved website bookmarks in the browser and accesses the website through these bookmarks.
• Example 3: Offline advertising without tracking parameters set
• Scenario: A company has launched a poster or a physical media advertisement that features only a simple URL (e.g., example.com).

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Example 2:

What is Organic Search?

Various sources of flow pipelines

• 2. Organic Search
• Definition:
• Users enter the website through search engines (such as Google, Bing, Yahoo) without clicking on paid advertisements.
• Features:
• This is traffic generated by organic rankings (SEO).
• Example source:
• Google, Bing, DuckDuckGo.

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Example 3:

What is Referral Traffic?

(Referral traffic, refer to the link URL)

Various sources of flow pipelines

• 3. Referral (referral traffic, referring URLs)
• Definition:
• Users click on links from other websites to enter your website.
• Features:
• GA4 records the domain names of referral websites as the source.
• Example：
• Users click links from [partner websites, forums, news articles] to your website.

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Example 4:

What is Email Traffic?

Various sources of flow pipelines

• 4. Email (Electronic Mail Traffic)
• Definition:
• From the email marketing campaign,
• or any email click-through traffic.
• Features:
• UTM parameters, such as utm_medium=email, are typically required to accurately categorize traffic in marketing campaigns.

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Example 5:

What is Organic Shopping?

Natural Shopping?

Various sources of flow pipelines

• 5. Organic Shopping Traffic
• Definition:
• Natural traffic from the shopping platform, not through advertising.
• Example Source:
• Clicks on organic results in Google Shopping.
• Features:
• This type of traffic is typically associated with product searches and shopping platforms.

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What is Organic Shopping?

• Example 1: Searching for products on Amazon leads to the merchant's website.
• Context：
• When users search for products on Amazon (for example, "coffee maker"),
• Then click on "Visit the Store" or the merchant URL link on the product page.
• Jump to the official website of the merchant.
• Features:
• Organic traffic from Amazon, not from advertising promotions.
• The user clicked the link in a non-advertising environment.

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What is Organic Shopping?

• Example 2: Organic Results on Google Shopping
• Context：
• When users search for specific products on Google (for example, "sports shoes"),
• The search results page on Google Shopping displays several products that are listed for free.
• Features:
• Users click on organic results (non-advertisement section) to enter your website and view product information.
• These traffic sources originate from Google Shopping's "Organic Shopping Listings," not from pay-per-click ads.

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Search for products on Google Shopping

What is Organic Shopping?

• Example 3: Organic links after searching on a social commerce platform
• Context:
• When users search for "sneakers" on Pinterest,
• Seeing a product page card of a certain brand,
• The card includes a free link that directs users to the brand's shopping website.
• Features:
• Users click on this organic card to enter your website.
• Organic traffic on Pinterest, with no paid promotion.

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Example 6:

What is Paid Search?

Paid search traffic?

Various sources of flow pipelines

• 6. Paid Search (Paid Search Traffic)
• Definition:
• Paid advertising traffic from search engines, such as Google Ads.
• Features:
• UTM parameters need to be set (such as utm_medium=cpc or utm_source=google).
• �Example Source:
• Google Ads, Bing Ads.

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Paid Search (Paid Search Traffic)

utm_medium=cpc What is CPC?

• CPC refers to Cost-Per-Click,
• Part of Paid Search or other paid traffic.
• It is used to measure the cost per click in an advertising campaign.
• It can also serve as a source tag for traffic.
• Classification in GA4:
• In GA4, if the traffic source contains the UTM parameter utm_medium=cpc, the system automatically categorizes it as paid traffic.
• Please mark as Paid Search or other channels (such as Display) based on the specific circumstances.

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What are UTM tags?

�https://example.com?utm_source=line&utm_medium=social&utm_campaign=new_year_sale

What are UTM tags?

• UTM (Urchin Tracking Module)
• It is a set of parameters,
• By adding these tags to the URL, you can help track website traffic from [source, medium, campaign name].
• These parameters enable analytical tools (such as Google Analytics 4) to more accurately identify the sources of traffic and their behaviors, thereby providing valuable data support for marketing campaigns.

https://example.com?utm_source=line&utm_medium=social&utm_campaign=new_year_sale

• Key Parameters of UTM
• utm_source (source)
• Definition: Used to tag the source of traffic, indicating where users enter your website from.
• Example: "line" indicates that the traffic originates from the LINE platform.
• utm_medium (medium)
• Definition: The type of promotion or medium used to tag traffic.
• Example: "social" indicates that this is traffic coming from social media.
• utm_campaign (campaign name)
• Definition: The name used to label marketing campaigns, in order to differentiate between various marketing activities.
• Example: "new_year_sale" indicates that this is a New Year promotional event.

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GA4 Tracking Results

• When a user clicks on the link to enter the website, Google Analytics (or other analytical tools) records the UTM parameters of this visit.
• In the report, the flow rate is displayed as:
• Source: LINE
• Medium: Social
• Campaign Name: New Year Sale

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The Purpose of Using UTM

• Tracking the Effectiveness of Marketing Campaigns:
• Identify the traffic sources and behaviors (such as page views, conversion rates) for specific activities.
• Differentiating Multiple Marketing Channels:
• When promoting campaigns on LINE, Facebook, and Instagram simultaneously, you can use different utm_source parameters to distinguish the traffic sources.
• Optimizing Marketing Strategies:
• Analyze traffic data to identify which sources, mediums, or campaigns are most effective, and further adjust resource allocation.

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Scenario Simulation Using UTM

• 1. Scenario Simulation:
• Your company has promotional activities during the New Year, so you have placed advertisements on LINE, Facebook, and Instagram simultaneously.
• You want to assess from where the highest traffic originates.
• How should it be done?

�Using UTM in scenario simulation�Multi-channel marketing comparison

• You can also set UTM parameters separately, such as:
• LINE
• https://example.com?utm_source=line&utm_medium=social&utm_campaign=new_year_sale
• Facebook
• https://example.com?utm_source=facebook&utm_medium=social&utm_campaign=new_year_sale
• Email
• https://example.com?utm_source=email&utm_medium=newsletter&utm_campaign=new_year_sale

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Example 7:

What is Display Traffic?

Display Advertising

Various sources of flow pipelines

• 7. Characteristics of Display Traffic
• Display Advertising (Google Display Ads / GDN)
• Format: Static image with text advertisement displayed on partner websites within the Google Display Network (GDN).
• Advertising format:
• Banner Ads.
• Video advertisements, such as those on YouTube.
• Dynamic Ads.
• Interactive Advertising (Interactive Ads).
• Display Location:
• Google Display Network (GDN): Displayed across millions of websites, apps, and YouTube in partnership with Google.
• Third-party display advertising networks: such as content recommendation platforms like Taboola, Outbrain, etc.

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Display Advertising Examples

• https://adintime.hk/zh/blog/what-are-display-ads-a-display-advertising-guide-n134

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Example 1: Banner ads on the Google Display Network

• Scenario: A footwear brand has launched a banner ad on the Google Display Network to promote their latest sports shoes.
• Display location: The advertisement may appear at:
• A sports-related blog website.
• Advertising spaces within the fitness app.
• The banner below the YouTube video.
• Classification in GA4:
• Traffic Source: utm_source=google
• Medium: utm_medium=display
• Campaign Name: utm_campaign=spring_shoes

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Example 2: YouTube video advertisements

• A newly launched coffee brand has released a 15-second video advertisement to promote its coffee subscription service.
• Display Location: The advertisement may appear at:
• Pre-roll ads at the beginning of YouTube videos.
• The recommended area next to the YouTube search results page.
• Using Categories in GA4:
• Traffic Source: utm_source=youtube
• Medium: utm_medium=display
• Event Name: utm_campaign=coffee_subscription

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Comparison:

What is the difference between Display traffic and Paid Search, if both are forms of advertising?

What is the difference between Display traffic and Paid Search, if both are forms of advertising?

• 1. utm_medium=display (display advertising traffic)
• Please provide the specific content or context you would like to have translated into English. The word "定義" alone translates to "definition," but additional context or content is needed to provide a precise and professional translation.
• Used to tag the traffic for display ads, these advertisements primarily appear in the form of images, videos, or interactive ads on the Google Display Network (GDN) or other display advertising platforms.
• Format:
• Images, banners, animations, video advertisements, etc.
• These types of advertisements are typically displayed on content websites (such as blogs, news sites) or within Google's partner network.
• Display location:
• Appear on partner sites in the Google Display Network (GDN), before YouTube videos, or within apps.
• Billing method:
• Billed by CPC (Cost Per Click),
• Billed by CPM (Cost Per Thousand Impressions).

What is the difference between Display traffic and Paid Search, if both are forms of advertising?

• 1. utm_medium=display (display advertising traffic)
• UTM Configuration
• https://example.com?utm_source=google&utm_medium=display&utm_campaign=brand_awareness

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Display Advertising Examples

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• https://adintime.hk/zh/blog/what-are-display-ads-a-display-advertising-guide-n134

What is the difference between Display traffic and Paid Search, given that both are forms of advertising?

• 2. utm_medium=cpc (paid search traffic)
• Definition
• Used to tag traffic from Paid Search Ads, which typically appear as text on a Search Engine Results Page (SERP).
• type：
• Paid text ads above or below search results, including title, description, URL, etc.
• Sometimes additional content is also included, such as supplementary links, locations, or phone numbers.
• Display location:
• The Google Search Engine Results Page (SERP), such as the paid results seen by users when they search for the keyword "sneakers."
• Target audience:
• Target users who actively search for specific keywords, as these users generally have a higher purchase intent.
• Keywords are the core of advertising.
• Billing method:
• Billing is typically based on CPC (Cost Per Click), where users only pay when they click on an advertisement.

What is the difference between Display traffic and Paid Search, since both are forms of advertising?

• 2. utm_medium=cpc (paid search traffic)
• UTM Setup
• �https://example.com?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale

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Test:

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�"Looking at actual UTM examples, Display traffic versus Paid Search"

Please see the actual UTM example, Display traffic versus Paid Search.

• Question 1: What type of channel traffic does this advertisement belong to?
• Google input: washing machine

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For a practical UTM example, consider Display traffic and Paid Search.

• Question 2: What are the UTM parameters for this advertisement?

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�Actual UTM examples for Display traffic and Paid Search

• Question 2: What are the UTM parameters for this advertisement?
• https://24h.pchome.com.tw/region/DPAI?
• utm_source=google
• &utm_medium=cpc
• &utm_campaign=conversion_3c_ce_all_gg_sem_mix_dsa_241106-241231
• &gad_source=1
• &gclid=CjwKCAiAneK8BhAVEiwAoy2HYQ80UtANvYWlbB59wi01FP_2X8b4yP6XjzlQRBT5LlFm9uE1OY__0RoCqU0QAvD_BwE

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See actual UTM examples, Display traffic versus Paid Search.

• Question 2: What are the UTM parameters for this advertisement?
• utm_source=google
• &utm_medium=cpc
• &utm_campaign=conversion_3c_ce_all_gg_sem_mix_dsa_241106-241231
• This is from Google.
• Paid search traffic CPC (Cost Per Click for search engine advertising)
• The name of the event is: 3C Transformation Event

For a practical UTM example, consider Display traffic and Paid Search.

• Question 3: What type of channel traffic does this advertisement belong to?
• Visit Sanlih News, United Daily News, Yahoo, and TVBS.
• Searching for Google Display Network (GDN) Ads

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"Looking at actual UTM examples, Display traffic versus Paid Search."

• Question 4: What are the UTM parameters for this advertisement?

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Looking at actual UTM examples, Display traffic versus Paid Search

• Question 4: What are the UTM parameters for this advertisement?
• https://www.brilliantearth.com/Arden-Diamond-Ring-with-Lab-Emerald-Accents-Gold-BE1D8164G-15625915/?
• utm_medium=retarget
• &utm_source=rtbhouse
• &utm_term=Clothing_Accessories_Jewelry_Rings_Lab+Created+Diamond+Engagement+Rings&utm_content=vipbanner
• &utm_campaign=core%20campaign_retargeting&rtbhc=ncSHs3441nPtNVaES5Ic2hyCFYwQz416Oz6D6tVH7p0.BE1D8164G-18KY.1738114772199.CLASSIC.sG84qnDQrqmVynUjPTMj.

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Looking at actual UTM examples, Display Traffic versus Paid Search

• Question 5: What are the UTM parameters for this advertisement?

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For a practical example of UTM, consider Display traffic and Paid Search.

• Question 5: What are the UTM parameters for this advertisement?
• https://www.petsmart.com/sale/january/wellness-supplements/?
• utm_source=DV360
• &utm_medium=Display
• &utm_campaign=PS_National_FY2024_General_Dynamic-Retargeting_Hardgoods_DemandDriven_DV360_Display_Programmatic_DemandDriven&gclid=EAIaIQobChMIk4btiOWZiwMVbk7CBR2v0DlKEAEYASAAEgLvrfD_BwE

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For a practical example of UTM, consider Display traffic and Paid Search.

• Conclusion: Are the UTM parameters of this advertisement all customized by the owner?
• Not necessarily adopting the following GA4 recommended format.
• &utm_medium=Display
• Please translate the following content into English, keeping the original context and professional terminology:�&utm_medium=cpc��This parameter is part of a URL used in digital marketing to track the medium through which visitors are referred to a website. Here, "cpc" stands for "cost per click," indicating that the medium is a paid advertising campaign where costs are incurred based on the number of clicks.
• Additionally, some business owners, due to a lack of understanding of Google Analytics (GA), use advertisements without incorporating UTM parameters for future attribution analysis.
• The owner should be able to understand it themselves and be able to analyze it afterwards.
• However, the pipeline names in GA4 are fixed.

Example 8:

What is Organic Social Traffic?

(Natural community activities, natural social activities)

Various sources of flow pipelines

• 8. Organic Social (Natural Community Activities, Natural Social Activities)
• Definition:
• Organic traffic from social media platforms, not promoted through paid advertising.
• Please provide the text you would like to have translated into English, so I can assist you accurately.
• Facebook, Instagram, Twitter, LinkedIn.
• Features:
• Content is typically shared by users on social media.
• Or the traffic generated by natural interactions within the community.

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What is Organic Social, Natural Social Traffic?

• Example 1: A user clicks on a link in a Facebook post.
• Context：
• You posted a product introduction on Facebook, accompanied by a link (e.g., www.example.com/product).
• Features:
• Users see this post and click the link, entering your website.
• This is organic traffic from Facebook, not paid advertising promotion.

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Question:

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The following UTM parameters are configured for display advertising:

However, if I directly enter the same URL, will GA4 mistakenly identify this as coming from a Google display ad? https://example.com?utm_source=google&utm_medium=display&utm_campaign=summer_sale

Does GA4 mistakenly classify URLs with manually entered UTM parameters as display advertising traffic?

• Yes,
• If you manually enter a URL with UTM parameters in the browser's address bar, GA4 will still consider this traffic as coming from Google Display ads.
• Because：
• GA4 primarily relies on UTM parameters to determine traffic sources.
• Rather than the actual method of traffic sourcing.

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Please provide the content you would like translated into English.

What is Cross-network, cross-network traffic?

(Alliance, Cross-Network Broadcasting)?

Various sources of flow pipelines

• 8. Cross-network (cross-network traffic, alliance, cross-network broadcasting)
• Definition:
• Traffic from diverse advertising networks, such as Google Ads' Smart Campaigns or cross-platform campaigns.
• Features:
• This type of traffic includes flows from multiple sources and networks, such as YouTube, Gmail, and search ads.

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What is Cross-network, Cross-network Traffic, Practical Examples

• Example 1: Google Ads Smart Campaigns
• Context：
• You have set up a Google Ads Smart Campaign,
• The event will automatically optimize and display advertisements across multiple Google platforms, such as Google Search, YouTube, Google Discover, and Gmail.
• Features:
• A user saw your advertisement while watching a video on YouTube and clicked on the ad to visit your website.
• Another user saw an advertisement for the same event in Gmail, and after clicking on it, they also entered your website.
• Since this advertising campaign spans multiple Google platforms, the traffic will be labeled as Cross-network.

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Example 9:

What is Organic Video Traffic?

(Natural video traffic)

Various sources of flow pipelines

• 9. Organic Video Traffic
• Definition:
• Represents non-paid traffic from video platforms, which refers to visitors coming to the website through clicks on video content (rather than advertisements).
• This type of traffic typically originates from:
• Links in the YouTube video description area
• "Personal profile link" in TikTok videos
• Links in Instagram Reels Videos
• Links within Facebook video posts
• Natural traffic on other video platforms (such as Vimeo, Twitch)
• In-stream embedded links in live videos

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Various sources of flow pipelines

• 10. Organic Video Traffic
• UTM Example:
• �https://example.com?utm_source=youtube&utm_medium=video&utm_campaign=product_launch
• Explanation:
• utm_source=youtube → source is YouTube
• utm_medium=video → This represents organic video traffic.
• utm_campaign=product_launch → This is a product launch campaign

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Example 10:

What is Unassigned Traffic?

(Unclassified traffic, unallocated)

Various sources of flow pipelines

• 10. Unassigned (unclassified traffic, unassigned)
• Definition:
• Traffic that cannot be categorized into any existing channels by GA4.
• Reason:
• Lack of correct UTM tags.
• Source information is incomplete or unidentified.
• Features:
• Further examination of the flow sources is required to prevent data confusion.

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Question:

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I recommended e-commerce website URLs on Facebook, but I did not use UTM parameters.

How does GA4 determine traffic channels?

How does GA4 determine which traffic channel a link from Facebook belongs to?

• When a user clicks a link on Facebook to enter your website, GA4 examines the HTTP referrer and determines the type of traffic based on the source URL.
• Possible GA4 traffic categorizations include three types:
• 1. Organic Social Traffic
• If the traffic originates from non-paid content on Facebook (such as personal posts, group shares, or status updates), GA4 categorizes it as organic social traffic.
• �Source: facebook.com
• Medium: referral
• GA4 Traffic Channels: Organic Social

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How does GA4 determine which traffic channel a link from Facebook belongs to?

• 2. Referral Traffic
• If GA4 cannot explicitly categorize Facebook as "social media," it may classify the traffic as referral traffic.
• Source: facebook.com
• Medium: referral
• GA4 Traffic Channel: Referral
• 3. Paid Social (Paid Social Media Traffic)
• If the traffic originates from Facebook ads but UTM parameters are not used, GA4 cannot automatically determine whether it is paid traffic.
• Instead, it is categorized as Referral or Organic Social, leading to inaccurate data.
• This is why it's essential to use UTM parameters in Facebook ads!

Could you �May I ask:

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How should UTM parameters be set up if the traffic comes from Facebook ads, so that GA4 can automatically identify it as paid traffic?

The content you provided is a URL with specific parameters used for tracking the effectiveness of a marketing campaign. It does not contain translatable text, but I can explain the parameters:��- `utm_source=facebook` indicates that the traffic is coming from Facebook.�- `utm_medium=paid_social` specifies that the medium of the campaign is paid social media.�- `utm_campaign=summer_sale` identifies the campaign name, which in this case is "summer sale".

How does GA4 determine if a link from Facebook is part of paid traffic?

• 請提供需要翻譯的具體內容，以便我能夠為您提供準確的翻譯。
• �https://example.com?utm_source=facebook&utm_medium=paid_social&utm_campaign=summer_sale&utm_content=carousel_ad&utm_term=running_shoes
• parameter
• utm_source=facebook → Mark the traffic source as Facebook
• utm_medium=paid_social → explicitly marks this as paid social traffic
• utm_campaign=summer_sale → Specifies the name of the marketing campaign, for example, Summer Sale.
• utm_content=carousel_ad → Tracking the type of advertisement (such as carousel ads)
• utm_term=running_shoes → Tracking keyword (used to tag target products or audience types)

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Could you please translate the following content into English, maintaining the original context and professional terminology?

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How does GA4 determine the traffic pipeline for this strange UTM?

The text you provided appears to be a URL with query parameters used for tracking the performance of a marketing campaign. It does not contain prose or sentences that can be translated from one language to another. The URL is structured to track the source, medium, and campaign details for a specific marketing effort. Here's a breakdown of the URL components:��- `utm_source=facebook` indicates that the traffic is coming from Facebook.�- `utm_medium=paid_social` suggests that the medium used is paid social media.�- `utm_campaign=summer_sale` identifies the specific campaign, which in this case is a summer sale.��If you need a translation or an explanation of what each parameter means or how it is used, I can provide that in English. However, the URL itself remains the same across all languages.

How does GA4 determine the traffic pipeline for this strange UTM?

• What are the UTM parameters for this advertisement?

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How does GA4 determine the traffic pipeline for this strange UTM?

• Question 4: What are the UTM parameters for this advertisement?
• https://www.brilliantearth.com/Arden-Diamond-Ring-with-Lab-Emerald-Accents-Gold-BE1D8164G-15625915/?
• utm_medium=retarget
• &utm_source=rtbhouse
• &utm_term=Clothing_Accessories_Jewelry_Rings_Lab+Created+Diamond+Engagement+Rings&utm_content=vipbanner
• &utm_campaign=core%20campaign_retargeting&rtbhc=ncSHs3441nPtNVaES5Ic2hyCFYwQz416Oz6D6tVH7p0.BE1D8164G-18KY.1738114772199.CLASSIC.sG84qnDQrqmVynUjPTMj.

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How does GA4 determine the traffic pipeline for this strange UTM?

• How might GA4 categorize this traffic?

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How does GA4 determine the traffic pipeline for this strange UTM?

• How might GA4 categorize this traffic?
• Does utm_medium=retarget affect GA4 categorization?
• Question: GA4 does not have a built-in media category for retargeting.
• Therefore, GA4 may not automatically classify this traffic as "remarketing" correctly.
• Default categorization standards in GA4:
• Paid advertising is commonly used
• utm_medium=cpc
• utm_medium=display
• or utm_medium=paid_social
• Retargeting ads are typically categorized as either display or paid search.
• UTM_medium that does not conform to the built-in standards of GA4
• May be classified as "Other Advertising."
• or "Unassigned"

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Please modify this peculiar UTM so that GA4 can identify its traffic pipeline.

�https://example.com?utm_source=facebook&utm_medium=paid_social&utm_campaign=summer_sale

Please modify this strange UTM so that GA4 can identify its traffic pipeline.

• Please change utm_medium=retarget to a category supported by GA4.
• Correct Method 1 (if this is a display advertisement)
• utm_medium=display
• Correct Method 2 (If it involves paid search in remarketing)
• utm_medium=paid_search
• 3. Correct Method 3 (If it's social advertising for remarketing)
• utm_medium=paid_social

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Conclusion

• How to Avoid Misjudgments in GA4:
• 1. Use the built-in traffic classification standards in GA4
• 2. Avoid creating custom utm_medium values (such as retarget).

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Could you �May I ask:

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What are the possible types of paid advertising?

Could you please clarify what specific context or field you are referring to with the term "medium"? This will help in providing an accurate translation.

What are the different media for paid advertising?

• 3 types of media:
• 1. Display advertising
• utm_medium=display
• 2. Paid Search
• utm_medium=paid_search
• 3. Social Media Advertising
• utm_medium=paid_social

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Challenge Question:

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How to determine which GA4 channel a set of various UTM parameters belongs to?

How to determine which GA4 channel a set of various UTM parameters belongs to?

• �https://example.com?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale
• �https://example.com?utm_source=facebook&utm_medium=social&utm_campaign=summer_promo
• �https://example.com?utm_source=linkedin&utm_medium=paid_social&utm_campaign=lead_generation
• �https://example.com?utm_source=newsletter&utm_medium=email&utm_campaign=monthly_update
• �https://example.com?utm_source=bing&utm_medium=cpc&utm_campaign=holiday_sale

How to determine which GA4 channel a set of various UTM parameters belongs to?

• �https://example.com?utm_source=nytimes&utm_medium=referral&utm_campaign=press_coverage
• �https://example.com?utm_source=instagram&utm_medium=paid_social&utm_campaign=product_launch
• Please translate the following content into English, retaining the original context and professional terminology:�https://example.com?utm_source=tiktok&utm_medium=social&utm_campaign=viral_challenge
• �https://example.com?utm_source=outbrain&utm_medium=display&utm_campaign=content_marketing��(Note: The URL itself is not translated as it is a web address and contains tracking parameters used for digital marketing purposes.)
• �https://example.com?utm_source=google&utm_medium=display&utm_campaign=brand_awareness

How to determine which GA4 channel a set of various UTM parameters belongs to?

• Please translate the following content into English, keeping the original context and professional terminology intact:�https://example.com?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale
• utm_medium=cpc represents Cost-Per-Click (CPC) advertising.
• utm_source=google from Google
• GA4 automatically categorizes it as "Paid Search."
• �https://example.com?utm_source=facebook&utm_medium=social&utm_campaign=summer_promo
• utm_medium=social represents organic social media traffic.
• utm_source=facebook from Facebook
• GA4 categorizes it as "Organic Social."
• �https://example.com?utm_source=linkedin&utm_medium=paid_social&utm_campaign=lead_generation
• utm_medium=paid_social represents paid social traffic.
• utm_source=linkedin comes from LinkedIn
• GA4 categorizes it as "Paid Social."

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• �https://example.com?utm_source=newsletter&utm_medium=email&utm_campaign=monthly_update
• Please translate the following content into English, keeping the original context and professional terminology:�https://example.com?utm_source=bing&utm_medium=cpc&utm_campaign=holiday_sale

How to determine which GA4 channel a set of various UTM parameters belongs to?

• �https://example.com?utm_source=newsletter&utm_medium=email&utm_campaign=monthly_update
• utm_medium=email represents email traffic.
• utm_source=newsletter from an electronic newsletter
• GA4 will categorize it as "Email."
• �https://example.com?utm_source=bing&utm_medium=cpc&utm_campaign=holiday_sale
• utm_medium=cpc represents paid search.
• utm_source=bing from Bing
• GA4 classifies it as "Paid Search."
• �https://example.com?utm_source=nytimes&utm_medium=referral&utm_campaign=press_coverage
• utm_medium=referral represents referral traffic.
• utm_source=nytimes refers to an article link from the New York Times.
• GA4 will categorize it as "Referral".

How to determine which GA4 channel a set of various UTM parameters belongs to?

• �https://example.com?utm_source=instagram&utm_medium=paid_social&utm_campaign=product_launch
• utm_medium=paid_social represents paid social media traffic.
• utm_source=instagram from Instagram
• GA4 categorizes it as "Paid Social."
• �https://example.com?utm_source=tiktok&utm_medium=social&utm_campaign=viral_challenge
• utm_medium=social represents organic social media traffic.
• utm_source=tiktok from TikTok
• GA4 categorizes it as "Organic Social."
• �https://example.com?utm_source=outbrain&utm_medium=display&utm_campaign=content_marketing��(Note: The provided text is a URL with parameters indicating a marketing campaign, and does not contain traditional sentences or phrases that require translation. It specifies the source as "outbrain," the medium as "display," and the campaign type as "content marketing.")
• utm_medium=display represents display advertising traffic.
• utm_source=outbrain originates from Outbrain (content recommendation advertising)
• GA4 will categorize it as "Display."
• �https://example.com?utm_source=google&utm_medium=display&utm_campaign=brand_awareness
• utm_medium=display represents display advertising traffic.
• utm_source=google comes from Google Display Network (GDN)
• GA4 classifies it as "Display."

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How to determine which GA4 channel a variety of UTM parameters belong to?

How to determine which GA4 channel a set of various UTM parameters belongs to?

Challenge Question:

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What type of GA4 channel does the utm parameter of the actual webpage belong to?

📌 How to Test Your UTM Parameters?

• Method 1: In the GA4 Backend
• Go to: "Reports" > "Acquisition" > "Traffic Acquisition"
• Please review the Source/Medium report to verify how GA4 categorizes traffic.
• Method 2: Manual Click Testing
• Enter a URL with UTM parameters in your browser.
• Enter the "Realtime Overview" in GA4 to observe how GA4 identifies that traffic.

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